Airbnb Market Analytics, Statistics and Data in Inverness, Scotland, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Inverness? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Inverness:
How much do Airbnb hosts make on average per month in Inverness?
The short-term rental market in Inverness shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,991 per month
- Strong performing properties (top 25%) make $4,737 or more
- Best-in-class properties (top 10%) achieve $7,328+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,745
Revenue Variations by Month
Occupancy Rates Throughout the Year in Inverness
The market in Inverness shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 57% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 35%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Inverness
Daily rates in Inverness vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $160 per night
- Strong performing properties (top 25%) secure $237 or more
- Best-in-class properties (top 10%) pull in $366+ per night
- Entry-level properties (bottom 25%) earn around $111
Daily Rate Variations by Month
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Seasonality patterns in Inverness
Peak Season (August, July, June)
- Revenue peaks at $5850.25 per month
- Occupancy rates reach 74.84%
- Daily rates average $231.60
Shoulder Season
- Revenue averages $3772.15 per month
- Occupancy maintains 54.13%
- Daily rates hold at $203.34
Low Season (December, February, January)
- Revenue drops to $1830.18 per month
- Occupancy decreases to 31.45%
- Daily rates adjust to $183.47
Is it still profitable to do Airbnb in Inverness in 2025?
Yes! Inverness demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 54% and strong monthly revenue averaging $3772 and As a mature market with 784 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Inverness
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Centre | The heart of Inverness, ideal for tourists looking to explore local attractions, shops, and restaurants. Close proximity to the River Ness and the historic sites make it very appealing for short-term rentals. | Inverness Castle, Inverness Museum and Art Gallery, River Ness, Bught Park, Eastgate Shopping Centre |
| Loch Ness | A world-famous location, known for its stunning scenery and legends of Nessie. Perfect for nature lovers and those seeking unique experiences, offering high potential for rental income year-round. | Loch Ness, Urquhart Castle, The Caledonian Canal, Fort Augustus, Nessie Visitor Centre |
| Culloden | Historical site of the Battle of Culloden, drawing visitors interested in Scottish history. A great investment opportunity due to the increased interest in historical tourism in the area. | Culloden Battlefield, Visitor Centre, Clava Cairns, Culloden House Hotel |
| Inverness East | A residential area that offers a mix of local amenities and accessibility to the city center. Attracts both business travelers and families looking for comfortable stays. | Inverness Botanic Gardens, Whin Park, The Inverness Golf Club, Hurricane Ridge |
| Kessock Bridge Area | A picturesque area with easy access to both Inverness and the scenic northern highlands, it appeals to visitors looking for a quiet retreat yet convenient location. | Kessock Bridge, Black Isle Brewery, Chanonry Point, Fortrose Cathedral |
| Hotel District | Home to several popular hotels, this area is frequented by business travelers and those attending events or conferences, making it a prime location for Airbnb hosting. | Eden Court Theatre, Dr. Black's Museum, Inverness Ice Centre |
| Merkinch | A vibrant community close to the city center with a mix of local culture and attractions, ideal for travelers looking for a more authentic stay. | Merkinch Nature Reserve, VisitScotland Information Centre, Ness Islands |
| Black Isle | Not directly in Inverness, but close enough to attract visitors looking for a rural experience and scenic beauty, it offers a unique option for those seeking a getaway from city life. | Black Isle Brewery, Chanonry Point, Rosemarkie Beach, Fortrose |
Do you need a license for Airbnb in Inverness?
Most likely, Inverness requires a license for Airbnb operations. With 32% of current listings showing licensing information, we recommend checking Inverness's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Inverness
Fern View: Luxury over Loch Ness
Entire Place • 5 bedrooms
Laird’s Lodge, Inverness (Luxury 8 bedroom villa)
Entire Place • 8 bedrooms
Boutique 4-Bed Home in Inverness
Entire Place • 4 bedrooms
MacKenzie House, In the hills above Loch Ness
Entire Place • 5 bedrooms
Gorgeous City Centre Mansion
Entire Place • 5 bedrooms
Stylish 5-bed house in Inverness
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Inverness
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jill | 25 | $2,307,785 | 2184 | 4.96/5.0 |
| Cottages | 30 | $1,634,333 | 236 | 3.93/5.0 |
| George | 8 | $553,711 | 1403 | 4.95/5.0 |
| Sandy | 7 | $488,663 | 1110 | 4.84/5.0 |
| James | 2 | $383,276 | 139 | 4.98/5.0 |
| Federica | 7 | $361,717 | 239 | 4.84/5.0 |
| Fiona | 5 | $353,773 | 358 | 4.97/5.0 |
| Robert | 11 | $352,707 | 99 | 2.80/5.0 |
| Sandra | 6 | $338,164 | 752 | 4.82/5.0 |
| Guest Service ByMansley | 5 | $325,515 | 151 | 3.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Inverness
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.5%), with apartment & condo and house properties comprising 86.1% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (6.5% combined)
Room Capacity Distribution
Analysis of 784 properties in Inverness shows that 1 bedroom properties are most prevalent, making up 36.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.5% of all listings.
Key Insights
- Most common: 1 bedroom (36.7%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 69.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 784 properties in Inverness reveals that 4 guests properties dominate the market, representing 32% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 61.0% of the market.
Key Insights
- Most common capacity: 4 guests (32% of market)
- Least common capacity: 7 guests (1.1% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 61.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 784 properties in Inverness, the most common availability pattern is 91-180 days (37% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (38.4% of properties).
Key Insights
- Most common availability window: 91-180 days (37%)
- Most common booking duration: 181-270 days (38.4%)
- Properties with high availability (180+ days): 50.3%
- Properties with long-term bookings (180+ days): 52.8%
Minimum Stay Distributions
1 Night
248 listings
34.2% of total
2 Nights
268 listings
36.9% of total
3 Nights
99 listings
13.6% of total
4-6 Nights
32 listings
4.4% of total
7-29 Nights
30 listings
4.1% of total
30+ Nights
49 listings
6.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.1%
- Mid-length stays (4-6 nights) represent 4.4% of listings
- Monthly+ stays (6.7%) suggest a stable extended-stay market
- High market flexibility with 84.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
34 listings
4.8% of total
Non-refundable
7 listings
1% of total
Super Strict 30 Days
18 listings
2.5% of total
Refundable
9 listings
1.3% of total
Flexible
169 listings
23.7% of total
Moderate
220 listings
30.8% of total
Firm
137 listings
19.2% of total
Strict
120 listings
16.8% of total
Key Insights
- Moderate is the preferred policy at 30.8% of listings
- The market shows a balanced distribution between guest-friendly (54.5%) and strict (36.0%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 1.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Aug, averaging 99 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 53 days
- Summer shows the longest average booking window at 98 days, while Winter has the shortest at 57 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 98 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Inverness
Below is the distribution of amenities across listings in Inverness:
Traveler Demographics
Key Insights
- Domestic travelers make up 30.4% of total guests, indicating a moderate local market presence.
- Primary international markets: United Kingdom (38%) and Canada (8.7%)
- English is the top language at 69.3%, followed by French (10.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Inverness. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fearnan | 20 | $6,454 | $429.20 | 52% |
| Kirkhill | 10 | $6,308 | $723.03 | 45% |
| Glenachulish | 34 | $6,251 | $435.39 | 46% |
| Bridge of Cally | 16 | $5,619 | $333.68 | 53% |
| North Kessock | 10 | $5,361 | $361.80 | 56% |
| Camuscross | 10 | $5,155 | $291.22 | 63% |
| Arrochar | 33 | $5,095 | $330.78 | 56% |
| Gartocharn | 14 | $4,988 | $377.47 | 48% |
| Auchtermuchty | 11 | $4,972 | $380.23 | 50% |
| Acharn | 10 | $4,907 | $271.16 | 58% |
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