Airbnb Market Analytics, Statistics and Data in Lancaster, England, United Kingdom

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lancaster? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lancaster:

Average Daily Rate

$174

Occupancy Rate

41.93%

Annual Revenue

$23,076

Revenue Growth YoY

-6.46%

Best Month

August

Worst Month

January

Regulation

Low

Active Listings

668

How much do Airbnb hosts make on average per month in Lancaster?

The short-term rental market in Lancaster shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,902 per month
Strong performing properties (top 25%) make $3,214 or more
Best-in-class properties (top 10%) achieve $4,938+ monthly
Entry-level properties (bottom 25%) typically earn around $932

Revenue Variations by Month

Occupancy Rates Throughout the Year in Lancaster

The market in Lancaster shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 38% occupancy rates
Strong performing properties (top 25%) achieve 64% or higher
Best-in-class properties (top 10%) reach 82%+occupancy
Entry-level properties (bottom 25%) average around 19%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Lancaster

Daily rates in Lancaster vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $133 per night
Strong performing properties (top 25%) secure $195 or more
Best-in-class properties (top 10%) pull in $284+ per night
Entry-level properties (bottom 25%) earn around $97

Daily Rate Variations by Month

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Seasonality patterns in Lancaster

Peak Season (August, July, June)

Revenue peaks at $3420.40 per month
Occupancy rates reach 56.91%
Daily rates average $185.87

Shoulder Season

Revenue averages $2598.95 per month
Occupancy maintains 42.27%
Daily rates hold at $175.58

Low Season (November, December, January)

Revenue drops to $2086.23 per month
Occupancy decreases to 35.89%
Daily rates adjust to $168.57

Is it still profitable to do Airbnb in Lancaster in 2025?

Yes! Lancaster demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $2599 and As a mature market with 668 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Lancaster

Area	Why Choose This Area	Key Attractions
City Centre	The heart of Lancaster, offering a mix of historic architecture, shopping, and dining. It's a vibrant area with a lot of foot traffic, making it ideal for attracting tourists and business travelers.	Lancaster Castle, Lancaster City Museum, Marketgate Shopping Centre, St. Nicholas Arcades, The Grand Theatre, Brewery Arts Centre
Morecambe Bay	A scenic coastal area that's popular for its beaches and views of the bay. Great for visitors looking for outdoor activities, as well as family vacations.	Morecambe Beach, Eric Morecambe Statue, Happy Mount Park, Morecambe Bay Walks, The Winter Gardens, The Platform
Silverdale	A picturesque village known for its natural beauty and proximity to Silverdale and Arnside AONB. Appeals to those wanting a peaceful retreat in nature.	Silverdale Golf Club, Arnside & Silverdale AONB, Crystal Cave, Silverdale Beach, The Old Royal Naval Field, RSPB Leighton Moss
Heysham	A coastal village that offers stunning views and access to marine walks. Attracts visitors for its historical sites and tranquility by the sea.	Heysham Village, St. Patrick's Chapel, Heysham Harbour, The Nature Reserves, Half Moon Bay, The Heysham Moss
Galgate	A charming village on the outskirts of Lancaster with access to local countryside and amenities. Good for visitors looking to explore the area while being close to the city.	Galgate Village, Brockholes Nature Reserve, Nearby countryside walks, Lancaster Canal, Local pubs and eateries
Clapham	A small village known for its incredible limestone scenery and outdoor activities. Popular for walking holidays and exploring the Yorkshire Dales.	Ingleborough Cave, Clapham Village, Yorkshire Dales National Park, Local hiking trails, Clapham Railway Station
Halton	A peaceful village on the outskirts of Lancaster, close to the River Lune. Appeals to families and those seeking relaxation away from the city hustle.	Halton Village, River Lune walks, St. Wilfrid's Church, Local cafes and shops, Halton Mill
Carnforth	A historic town that offers easy access to the Lake District and Yorkshire Dales. Known for its rail connections and local scenery, attracting both tourists and business travelers.	Carnforth Station Heritage Centre, Hest Bank, Brewery Arts Centre, Local shops, Nearby hiking trails

Do you need a license for Airbnb in Lancaster?

$549.67

Daily Rate

Top Performing Professional Hosts in Lancaster

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Jerry	8	$1,843,257	697	4.95/5.0
Cottages	33	$1,024,812	188	2.76/5.0
Luan	2	$350,393	255	5.00/5.0
Jenny	14	$335,495	211	4.13/5.0
Sleep Inn Group	16	$276,328	162	3.61/5.0
BayStay	12	$266,963	1350	4.39/5.0
Michelle	11	$263,599	347	4.90/5.0
Sally	13	$225,518	283	4.51/5.0
Sam	4	$212,829	1227	4.98/5.0
Richard & Lee-Anne	5	$192,722	500	4.75/5.0

Additional analytics on vacation rental, real estate, short term rental data in Lancaster

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (83.7%), with house and apartment & condo properties comprising 73.5% of inventory
Strong specialty sector (18.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in unique stays segments (0.7% combined)

Room Capacity Distribution

Analysis of 668 properties in Lancaster shows that 2 bedrooms properties are most prevalent, making up 37.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 63.6% of all listings.

Key Insights

Most common: 2 bedrooms (37.9%)
Least common: 5+ bedrooms (2.4%)
Market concentration: 63.6% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 668 properties in Lancaster reveals that 4 guests properties dominate the market, representing 27.5% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 48.2% of the market.

Key Insights

Most common capacity: 4 guests (27.5% of market)
Least common capacity: 1 guest (1% of market)
Average guest capacity: 4.1 guests per property
Market concentration: 48.2% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 668 properties in Lancaster, the most common availability pattern is 271-366 days (41.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.4% of properties).

Key Insights

Most common availability window: 271-366 days (41.3%)
Most common booking duration: 91-180 days (28.4%)
Properties with high availability (180+ days): 69.9%
Properties with long-term bookings (180+ days): 31.7%

Minimum Stay Distributions

1 Night (28.2%)

1 Night

164 listings

28.2% of total

2 Nights (38.7%)

2 Nights

225 listings

38.7% of total

3 Nights (18.2%)

3 Nights

106 listings

18.2% of total

4-6 Nights (4.8%)

4-6 Nights

28 listings

4.8% of total

7-29 Nights (1.4%)

7-29 Nights

8 listings

1.4% of total

30+ Nights (8.6%)

30+ Nights

50 listings

8.6% of total

Key Insights

Short stays (1-2 nights) dominate the market at 66.9%
Mid-length stays (4-6 nights) represent 4.8% of listings
Monthly+ stays (8.6%) suggest a stable extended-stay market
High market flexibility with 85.1% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (1.3%)

Super Strict 30 Days

7 listings

1.3% of total

Super Strict 60 Days (4.8%)

Super Strict 60 Days

26 listings

4.8% of total

Non-refundable (0.4%)

Non-refundable

2 listings

0.4% of total

Flexible (22.4%)

Flexible

122 listings

22.4% of total

Moderate (32.2%)

Moderate

175 listings

32.2% of total

Firm (15.1%)

Firm

82 listings

15.1% of total

Strict (23.9%)

Strict

130 listings

23.9% of total

Key Insights

Moderate is the preferred policy at 32.2% of listings
The market shows a balanced distribution between guest-friendly (54.6%) and strict (39.0%) policies
Strong market consensus around Moderate policies
Non-refundable policies are least common at 0.4% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jun, May, Jul, averaging 73 days
Shortest booking windows are in Oct, Feb, Mar, averaging 52 days
Summer shows the longest average booking window at 68 days, while Fall has the shortest at 54 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 68 days in advance
Consider early bird discounts during Fall to encourage longer lead times
Focus on last-minute booking promotions during Oct-Mar when lead times are shortest

Popular Airbnb Amenities in Lancaster

Below is the distribution of amenities across listings in Lancaster:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 89% of total guests, indicating a dominant local market share.
Primary international markets: United States (2.5%) and Australia (1.7%)
English is the top language at 80.7%, followed by French (7.7%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%

Recommendations

Target marketing campaigns for England and London markets
Develop localized content for United States and Australia
Prioritize English and French language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Lancaster. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Gorebridge	12	$6,432	$542.36	55%
Grinton	15	$5,757	$335.88	50%
Casterton	11	$5,229	$303.41	51%
Midlothian	12	$4,761	$300.69	50%
City of Edinburgh	4,340	$4,750	$280.52	62%
Holy Island	10	$4,743	$277.73	59%
Pooley Bridge	11	$4,687	$321.71	53%
Hayton	13	$4,560	$245.93	62%
Kielder	13	$4,502	$336.90	51%
Seascale	11	$4,489	$357.98	45%

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