Airbnb Market Analytics, Statistics and Data in Canterbury, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Canterbury? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Canterbury:
How much do Airbnb hosts make on average per month in Canterbury?
The short-term rental market in Canterbury shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,352 per month
- Strong performing properties (top 25%) make $3,898 or more
- Best-in-class properties (top 10%) achieve $6,058+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,205
Revenue Variations by Month
Occupancy Rates Throughout the Year in Canterbury
The market in Canterbury shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Canterbury
Daily rates in Canterbury vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $159 per night
- Strong performing properties (top 25%) secure $233 or more
- Best-in-class properties (top 10%) pull in $365+ per night
- Entry-level properties (bottom 25%) earn around $111
Daily Rate Variations by Month
Get Live Canterbury Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Canterbury
Peak Season (August, July, June)
- Revenue peaks at $4336.72 per month
- Occupancy rates reach 65.42%
- Daily rates average $213.19
Shoulder Season
- Revenue averages $3103.30 per month
- Occupancy maintains 45.81%
- Daily rates hold at $204.98
Low Season (November, February, January)
- Revenue drops to $1990.86 per month
- Occupancy decreases to 31.29%
- Daily rates adjust to $193.11
Is it still profitable to do Airbnb in Canterbury in 2025?
Yes! Canterbury demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3103 and As a mature market with 1107 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Canterbury
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Canterbury City Centre | Heart of Canterbury, rich in history and culture, attracting tourists to its medieval architecture and vibrant atmosphere. Ideal for visitors wishing to explore attractions easily. | Canterbury Cathedral, St. Augustine's Abbey, Canterbury Roman Museum, Westgate Gardens, The Beaney House of Art & Knowledge |
| St. Dunstan's | Charming neighborhood with a mix of traditional and modern shops, cafes, and access to the picturesque river. Popular with both tourists and locals for its ambiance. | St. Dunstan's Church, River Stour Walk, Marshalls Park, The Old Buttermarket |
| Wincheap | A residential area close to the city centre, offering interesting historical sites and green spaces. A quieter location preferred by families and long-stay visitors. | Wincheap Viaduct, Gulbenkian Theatre, St. Mary's Church, Vauxhall Gardens |
| The Westgate | Known for its impressive Westgate Towers and scenic walks along the city walls. A great area for tourists looking to enjoy historical sights and local dining. | Westgate Towers, The King's Mile, Canterbury Castle, Canterbury Historic River Tours |
| South Canterbury | A peaceful area offering easy access to the countryside and coastal destinations. Attracts visitors looking for a more relaxed stay with nature excursions. | Canterbury Golf Club, Parish Church of St. Mary the Virgin, Blean Woods National Nature Reserve |
| Wincheap Industrial Estate | A unique spot close to commercial areas that appeals to business travelers and long-term rentals, offering functional accommodation near business hubs. | Canterbury Business Park, The Marlowe Theatre, local industrial shops |
| Cranbrook Road | A residential area with a local feel, offering convenience and access to essential services. It's well-suited for families and longer-term stays. | local parks, shopping convenience, community gatherings |
| Harbledown | Nestled on the outskirts of Canterbury, this area offers a rural feel with easy access to the city. Attracts those looking for a country escape while remaining close to urban attractions. | St. John the Baptist Church, local farms, green walking paths |
Do you need a license for Airbnb in Canterbury?
We recommend checking directly with Canterbury's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Canterbury
Luxury Beachfront Villa with Spectacular Sea Views
Entire Place • 10 bedrooms
Canterbury Barn Sleeps 20 people
Entire Place • 7 bedrooms
Stunning Queen Anne House
Entire Place • 6 bedrooms
Daweswood - Luxury countryside cottage, lake & tub
Entire Place • 5 bedrooms
Luxury Hambrook House with Spa & Lake Activities
Entire Place • 6 bedrooms
Sunbeam and Sundance - with Annexe
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Canterbury
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Whitstable Seaside | 22 | $1,038,619 | 702 | 4.58/5.0 |
| Angela | 7 | $795,913 | 1169 | 4.96/5.0 |
| Cottages | 23 | $775,292 | 200 | 4.22/5.0 |
| Original Cottages Kent & Susse | 18 | $742,606 | 34 | 1.48/5.0 |
| Rockstone Holiday Homes | 9 | $663,616 | 113 | 3.81/5.0 |
| Allister | 3 | $499,732 | 451 | 4.93/5.0 |
| Sam | 6 | $451,513 | 1143 | 4.65/5.0 |
| Nicola | 1 | $364,197 | 196 | 4.90/5.0 |
| Keepers Cottages | 11 | $361,151 | 181 | 3.80/5.0 |
| Adelle & Sebastian | 5 | $349,308 | 374 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Canterbury
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.2%), with house and apartment & condo properties comprising 82.5% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (10.7% combined)
Room Capacity Distribution
Analysis of 1,107 properties in Canterbury shows that 2 bedrooms properties are most prevalent, making up 30.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 60.4% of all listings.
Key Insights
- Most common: 2 bedrooms (30.4%)
- Least common: 5+ bedrooms (3.4%)
- Market concentration: 60.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,107 properties in Canterbury reveals that 4 guests properties dominate the market, representing 26.3% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 48.0% of the market.
Key Insights
- Most common capacity: 4 guests (26.3% of market)
- Least common capacity: 1 guest (1.2% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 48.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,107 properties in Canterbury, the most common availability pattern is 271-366 days (32.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.3% of properties).
Key Insights
- Most common availability window: 271-366 days (32.8%)
- Most common booking duration: 91-180 days (31.3%)
- Properties with high availability (180+ days): 64.9%
- Properties with long-term bookings (180+ days): 37.2%
Minimum Stay Distributions
1 Night
250 listings
25.3% of total
2 Nights
479 listings
48.4% of total
3 Nights
107 listings
10.8% of total
4-6 Nights
39 listings
3.9% of total
7-29 Nights
35 listings
3.5% of total
30+ Nights
80 listings
8.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.7%
- Mid-length stays (4-6 nights) represent 3.9% of listings
- Monthly+ stays (8.1%) suggest a stable extended-stay market
- High market flexibility with 84.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
36 listings
3.7% of total
Refundable
8 listings
0.8% of total
Super Strict 30 Days
22 listings
2.3% of total
Non-refundable
5 listings
0.5% of total
Flexible
197 listings
20.5% of total
Moderate
281 listings
29.2% of total
Firm
210 listings
21.8% of total
Strict
204 listings
21.2% of total
Key Insights
- Moderate is the preferred policy at 29.2% of listings
- The market shows a balanced distribution between guest-friendly (49.7%) and strict (43.0%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 75 days
- Shortest booking windows are in Jan, Nov, Feb, averaging 45 days
- Summer shows the longest average booking window at 75 days, while Winter has the shortest at 51 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 75 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Canterbury
Below is the distribution of amenities across listings in Canterbury:
Traveler Demographics
Key Insights
- Domestic travelers make up 82.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.3%) and Germany (2.1%)
- English is the top language at 70.9%, followed by French (11.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United States and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Canterbury. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| Cliffe | 12 | $3,397 | $219.54 | 48% |
| Sevenoaks | 172 | $3,068 | $273.26 | 44% |
| Tardinghen | 12 | $3,008 | $260.56 | 39% |
| Miannay | 10 | $2,840 | $220.00 | 30% |
| Langemark - Poelkapelle | 14 | $2,832 | $200.62 | 48% |
| Wealden | 668 | $2,810 | $246.56 | 44% |
| Ypres | 92 | $2,650 | $234.16 | 40% |
| Rother | 995 | $2,640 | $247.40 | 42% |
| Uttlesford | 225 | $2,629 | $223.91 | 46% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights