Airbnb Market Analytics, Statistics and Data in West Oxfordshire, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in West Oxfordshire? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in West Oxfordshire:
How much do Airbnb hosts make on average per month in West Oxfordshire?
The short-term rental market in West Oxfordshire shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,104 per month
- Strong performing properties (top 25%) make $5,306 or more
- Best-in-class properties (top 10%) achieve $9,058+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,647
Revenue Variations by Month
Occupancy Rates Throughout the Year in West Oxfordshire
The market in West Oxfordshire shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in West Oxfordshire
Daily rates in West Oxfordshire vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $199 per night
- Strong performing properties (top 25%) secure $363 or more
- Best-in-class properties (top 10%) pull in $722+ per night
- Entry-level properties (bottom 25%) earn around $127
Daily Rate Variations by Month
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Seasonality patterns in West Oxfordshire
Peak Season (June, August, July)
- Revenue peaks at $5282.17 per month
- Occupancy rates reach 58.13%
- Daily rates average $358.30
Shoulder Season
- Revenue averages $4462.41 per month
- Occupancy maintains 47.33%
- Daily rates hold at $340.74
Low Season (March, February, January)
- Revenue drops to $3094.41 per month
- Occupancy decreases to 33.77%
- Daily rates adjust to $322.54
Is it still profitable to do Airbnb in West Oxfordshire in 2025?
Yes! West Oxfordshire demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $4462 and As a mature market with 741 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in West Oxfordshire
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Burford | Burford is often referred to as the gateway to the Cotswolds and features charming streets and historic buildings. It attracts visitors interested in quaint village experience and Cotswold scenery. | Burford Church, Cotswold Wildlife Park, Burford Priory, The Tolsey Museum, Shopping along the High Street |
| Witney | Witney has a vibrant town center with shops and cafes, making it appealing for families and those looking for a more modern yet classic Cotswold town experience. | Witney Blanket Hall, Cogges Manor Farm, The Church of St. Mary, Witney Lake and Country Park, The Witney and District Museum |
| Chipping Norton | Chipping Norton is a charming market town that serves as a cultural hub for the Cotswolds, attracting visitors with its lively arts scene and nearby attractions. | Chipping Norton Theatre, St Mary's Church, The Rollright Stones, Dodds Lane Nature Reserve, Beaumont Street Chapel |
| Stow-on-the-Wold | Stow-on-the-Wold is a historic market town known for its antique shops and beautiful countryside walks, appealing to tourists interested in shopping and rural scenery. | Stow-on-the-Wold Market Square, The Old Stocks, Bourton on the Water nearby, Cotswold Hills walking trails, St Edward's Church |
| Woodstock | Woodstock is steeped in history, home to the magnificent Blenheim Palace. It attracts both history and architecture enthusiasts. | Blenheim Palace, Blenheim Park, The Oxfordshire Museum, Sheep Street boutiques, Church of St Mary the Virgin |
| Broadway | Often regarded as one of the prettiest villages in the Cotswolds, Broadway features stunning landscapes and artistic heritage, perfect for vacationers seeking tranquility. | Broadway Tower, High Street shops, Gordon Russell Design Museum, Cotswold Way walks, The Lygon Arms |
| Carterton | Carterton is a growing town with modern amenities and access to the Cotswolds. It appeals to families and those needing easy transport links. | The Carterton Leisure Centre, The West Oxfordshire District Council, Local parks, Carterton's shopping area, Nearby Cotswold attractions |
| Eynsham | Eynsham is a quaint village that offers easy access to Oxford and the Cotswolds. Its picturesque charm makes it attractive for short breaks. | Eynsham Abbey, St Leonard's Church, Eynsham Lock on the River Thames, Local shops and cafes, Nearby nature reserves |
Do you need a license for Airbnb in West Oxfordshire?
We recommend checking directly with West Oxfordshire's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in West Oxfordshire
Exclusive use 12 Bedroom Property - Sleeps 24
Entire Place • 12 bedrooms
Fabulous, spacious house in the heart of Kingham
Entire Place • 4 bedrooms
Cotswold's Hidden Gem
Entire Place • 8 bedrooms
The Island in Oxfordshire
Entire Place • 8 bedrooms
Woodstock Manor- Grade 2 Listed Nr Blenheim Palace
Entire Place • 7 bedrooms
Award Winning Cotswolds Eco House
Entire Place • 4 bedrooms
Top Performing Professional Hosts in West Oxfordshire
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| StayCotswold | 34 | $2,440,374 | 783 | 4.80/5.0 |
| Cottages | 18 | $1,095,949 | 297 | 4.57/5.0 |
| Bolthole Retreats | 22 | $714,555 | 494 | 4.65/5.0 |
| Stephen | 6 | $543,798 | 90 | 4.64/5.0 |
| The Churchill Court | 5 | $535,185 | 70 | 4.79/5.0 |
| Steve | 14 | $528,283 | 233 | 4.45/5.0 |
| Worton | 3 | $516,806 | 30 | 3.20/5.0 |
| Pauline | 11 | $471,819 | 685 | 4.36/5.0 |
| Red Kite Stays Team | 8 | $456,577 | 292 | 4.69/5.0 |
| Sarah | 4 | $360,735 | 116 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in West Oxfordshire
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.2%), with house and apartment & condo properties comprising 76.7% of inventory
- Strong specialty sector (19.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (7.2% combined)
Room Capacity Distribution
Analysis of 741 properties in West Oxfordshire shows that 1 bedroom properties are most prevalent, making up 34.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.4% of all listings.
Key Insights
- Most common: 1 bedroom (34.8%)
- Least common: 5+ bedrooms (6.9%)
- Market concentration: 61.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 741 properties in West Oxfordshire reveals that 2 guests properties dominate the market, representing 30% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 54.5% of the market.
Key Insights
- Most common capacity: 2 guests (30% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 54.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 741 properties in West Oxfordshire, the most common availability pattern is 181-270 days (30.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.8% of properties).
Key Insights
- Most common availability window: 181-270 days (30.2%)
- Most common booking duration: 91-180 days (30.8%)
- Properties with high availability (180+ days): 59.5%
- Properties with long-term bookings (180+ days): 41.4%
Minimum Stay Distributions
1 Night
170 listings
24.6% of total
2 Nights
324 listings
47% of total
3 Nights
75 listings
10.9% of total
4-6 Nights
31 listings
4.5% of total
7-29 Nights
15 listings
2.2% of total
30+ Nights
75 listings
10.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.6%
- Mid-length stays (4-6 nights) represent 4.5% of listings
- Monthly+ stays (10.9%) suggest a stable extended-stay market
- High market flexibility with 82.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
2 listings
0.3% of total
Super Strict 30 Days
7 listings
1% of total
Super Strict 60 Days
33 listings
4.9% of total
Refundable
4 listings
0.6% of total
Flexible
130 listings
19.2% of total
Moderate
186 listings
27.5% of total
Firm
139 listings
20.6% of total
Strict
175 listings
25.9% of total
Key Insights
- Moderate is the preferred policy at 27.5% of listings
- The market shows a balanced distribution between guest-friendly (46.7%) and strict (46.5%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 90 days
- Shortest booking windows are in Oct, Jan, Feb, averaging 46 days
- Summer shows the longest average booking window at 85 days, while Winter has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 85 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in West Oxfordshire
Below is the distribution of amenities across listings in West Oxfordshire:
Traveler Demographics
Key Insights
- Domestic travelers make up 81.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (7.2%) and Australia (3.1%)
- English is the top language at 76%, followed by French (9.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding West Oxfordshire. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
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