Airbnb Market Analytics, Statistics and Data in Salford, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Salford? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Salford:
How much do Airbnb hosts make on average per month in Salford?
The short-term rental market in Salford shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,844 per month
- Strong performing properties (top 25%) make $3,322 or more
- Best-in-class properties (top 10%) achieve $4,995+ monthly
- Entry-level properties (bottom 25%) typically earn around $882
Revenue Variations by Month
Occupancy Rates Throughout the Year in Salford
The market in Salford shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Salford
Daily rates in Salford vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $124 per night
- Strong performing properties (top 25%) secure $183 or more
- Best-in-class properties (top 10%) pull in $265+ per night
- Entry-level properties (bottom 25%) earn around $72
Daily Rate Variations by Month
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Seasonality patterns in Salford
Peak Season (June, May, March)
- Revenue peaks at $2930.31 per month
- Occupancy rates reach 52.35%
- Daily rates average $153.72
Shoulder Season
- Revenue averages $2386.54 per month
- Occupancy maintains 45.47%
- Daily rates hold at $148.26
Low Season (August, December, January)
- Revenue drops to $1459.66 per month
- Occupancy decreases to 34.42%
- Daily rates adjust to $140.18
Is it still profitable to do Airbnb in Salford in 2025?
Yes! Salford demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and solid monthly revenue averaging $2387 and As a mature market with 781 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Salford
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Salford Quays | A vibrant cultural hub known for its waterfront views, modern apartments, and proximity to MediaCityUK. Popular with tourists and business travelers attending events and seeking entertainment. | The Lowry, Imperial War Museum North, MediaCityUK, Salford Quays waterfront, The Bridgewater Hall, The Quays |
| University of Salford | Home to a vibrant student population and young professionals, excellent for short-term rentals catering to students and educational visitors. | University of Salford, The Students' Union, Salford Museum and Art Gallery, The Crescent, Heaton Park |
| Eccles | A suburban area that offers affordability and good transport links to Manchester city center. Popular with families and travelers looking for spacious accommodations. | Eccles town center, Salford City Stadium, Worsley Woods, Trafford Centre nearby, Patricroft railway station |
| Ordsall | An emerging area with a mix of urban development and community living, with new residential complexes attracting both families and young professionals. | Ordsall Hall, Salford Cathedral, Sankey Canal, Nearby parks, Easy access to Manchester |
| Pendleton | A rejuvenated residential area with ongoing development providing potential for future rental income, appealing to those looking for affordable stays close to the city. | Pendleton City Park, The Meadows, Salford Sports Village, Pendleton roundabout |
| Broughton | A primarily residential area close to the city center, attracting a mix of travelers and long-term rentals due to its location and community atmosphere. | Broughton Park, The Hidden Gem, Local shops and eateries, Easy access to public transport |
| Swinton | A suburban district with a range of housing options, appealing to families and workers commuting to nearby Manchester, making it suitable for longer stays. | Swinton Park, Local amenities, Good transport links, Nearby parks, Swinton railway station |
| Claremont | A quieter residential area with nice parks and local amenities, attractive for tourists looking for a peaceful retreat while being close to Salford and Manchester. | Claremont Park, Local shops, Nearby schools, Community centers, Quiet residential streets |
Do you need a license for Airbnb in Salford?
We recommend checking directly with Salford's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Salford
Beautiful 'Mayfield' Villa with private pool!
Entire Place • 7 bedrooms
Character Victorian 4Bedroom Home w Free Parking
Entire Place • 4 bedrooms
Manchesters Ultimate House - Hot tub - Sleeps 23!
Entire Place • 6 bedrooms
10%OFF| Monthlystay|3BR|Parking|WiFi| Manchester
Entire Place • 3 bedrooms
Beautiful 3 Bed Home in Manchester
Entire Place • 3 bedrooms
8 Bed, sleeps 10, 3 Bath house, 5 Mins Manc Centre
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Salford
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Helen & Ally | 49 | $1,390,958 | 1555 | 4.46/5.0 |
| Adam (Beehosting Property Mgmt | 43 | $375,153 | 316 | 3.03/5.0 |
| Robert | 24 | $343,563 | 162 | 4.23/5.0 |
| Ceri | 8 | $325,025 | 491 | 4.94/5.0 |
| Holly | 6 | $305,438 | 271 | 4.65/5.0 |
| Danny | 4 | $287,045 | 123 | 4.57/5.0 |
| Phil | 13 | $282,171 | 1116 | 4.56/5.0 |
| Tom | 5 | $281,649 | 192 | 4.63/5.0 |
| Book My Place | 6 | $249,749 | 616 | 4.75/5.0 |
| Khrissie & Rafael | 9 | $243,030 | 164 | 4.17/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Salford
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (65.9%), with apartment & condo and house properties comprising 96.3% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (3.7% combined)
Room Capacity Distribution
Analysis of 781 properties in Salford shows that 1 bedroom properties are most prevalent, making up 31.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 58.1% of all listings.
Key Insights
- Most common: 1 bedroom (31.6%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 58.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 781 properties in Salford reveals that 2 guests properties dominate the market, representing 22.2% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 43.3% of the market.
Key Insights
- Most common capacity: 2 guests (22.2% of market)
- Least common capacity: 7 guests (2.8% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 43.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 781 properties in Salford, the most common availability pattern is 271-366 days (36.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (25.5% of properties).
Key Insights
- Most common availability window: 271-366 days (36.7%)
- Most common booking duration: 91-180 days (25.5%)
- Properties with high availability (180+ days): 63.1%
- Properties with long-term bookings (180+ days): 38.3%
Minimum Stay Distributions
1 Night
186 listings
28.2% of total
2 Nights
232 listings
35.2% of total
3 Nights
66 listings
10% of total
4-6 Nights
66 listings
10% of total
7-29 Nights
75 listings
11.4% of total
30+ Nights
35 listings
5.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.4%
- Mid-length stays (4-6 nights) represent 10% of listings
- Monthly+ stays (5.3%) suggest a stable extended-stay market
- High market flexibility with 73.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
4 listings
0.7% of total
Refundable
2 listings
0.3% of total
Super Strict 30 Days
6 listings
1% of total
Flexible
126 listings
21% of total
Moderate
204 listings
34.1% of total
Firm
118 listings
19.7% of total
Strict
139 listings
23.2% of total
Key Insights
- Moderate is the preferred policy at 34.1% of listings
- The market shows a balanced distribution between guest-friendly (55.1%) and strict (42.9%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Apr, May, averaging 63 days
- Shortest booking windows are in Jan, Aug, Dec, averaging 33 days
- Spring shows the longest average booking window at 53 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 53 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Salford
Below is the distribution of amenities across listings in Salford:
Traveler Demographics
Key Insights
- Domestic travelers make up 70.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.7%) and France (2.3%)
- English is the top language at 75.9%, followed by French (7.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Salford. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Abbeycwmhir | 10 | $4,525 | $259.35 | 51% |
| Seascale | 11 | $4,489 | $357.98 | 45% |
| Waverton | 18 | $4,473 | $491.43 | 32% |
| Pickmere | 12 | $4,433 | $396.92 | 31% |
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