Airbnb Market Analytics, Statistics and Data in Nottingham, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Nottingham? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Nottingham:
How much do Airbnb hosts make on average per month in Nottingham?
The short-term rental market in Nottingham shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,381 per month
- Strong performing properties (top 25%) make $2,699 or more
- Best-in-class properties (top 10%) achieve $4,402+ monthly
- Entry-level properties (bottom 25%) typically earn around $654
Revenue Variations by Month
Occupancy Rates Throughout the Year in Nottingham
The market in Nottingham shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Nottingham
Daily rates in Nottingham vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $110 per night
- Strong performing properties (top 25%) secure $162 or more
- Best-in-class properties (top 10%) pull in $244+ per night
- Entry-level properties (bottom 25%) earn around $64
Daily Rate Variations by Month
Get Live Nottingham Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Nottingham
Peak Season (June, May, April)
- Revenue peaks at $2442.88 per month
- Occupancy rates reach 49.94%
- Daily rates average $184.11
Shoulder Season
- Revenue averages $1986.92 per month
- Occupancy maintains 41.93%
- Daily rates hold at $161.74
Low Season (August, December, January)
- Revenue drops to $1152.75 per month
- Occupancy decreases to 30.88%
- Daily rates adjust to $132.65
Is it still profitable to do Airbnb in Nottingham in 2025?
Yes! Nottingham demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $1987 and As a mature market with 821 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Nottingham
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Nottingham City Centre | The vibrant heart of Nottingham, offering a mix of shopping, dining, and entertainment options. Ideal for tourists and business travelers due to its proximity to attractions and transport links. | Nottingham Castle, Old Market Square, The Nottingham Playhouse, City of Caves, The National Justice Museum |
| The Lace Market | A historic area known for its rich textile history and stunning architecture. Popular with tourists for its cultural attractions, boutiques, and trendy restaurants. | St. Mary's Church, Nottingham Contemporary, The Galleries of Justice Museum, The Lace Market Theatre |
| West Bridgford | A suburban area known for its parks, cafes, and good schools. Attractive to families and professionals working in the city due to its quieter atmosphere while still being close to the center. | Central Avenue shops, Victoria Park, The Nottinghamshire Golf Club, Nottingham Forest Football Club |
| Sneinton | An up-and-coming neighborhood with a bohemian vibe and a mix of cultures. Known for its creative arts scene and community spirit, appealing to younger travelers. | Sneinton Market, The Glasshouse, Local art galleries, Restaurants and bars |
| Hockley | A trendy area popular with the artsy crowd and known for its independent shops, cafes, and nightlife. Excellent for those looking for a unique experience away from mainstream tourist attractions. | Hockley Arts Club, The Broadway Cinema, Nottingham's street art, Independent shops and cafes |
| Mapperley | A residential suburb with leafy streets and a relaxed atmosphere, great for those looking for a peaceful stay away from the hustle and bustle of the city. | Mapperley Park, Local pubs and restaurants, Nature walks |
| Beeston | A town adjacent to Nottingham, popular among students and families. It offers a good mix of local amenities and easy access to the city via public transport. | Beeston Town Centre, Attenborough Nature Reserve, The Beeston Canal |
| Radford | A diverse area with a rich cultural mix, close to the University of Nottingham. Ideal for hosting students and young professionals. | Nottingham University, Local eateries, Parks and green spaces |
Do you need a license for Airbnb in Nottingham?
We recommend checking directly with Nottingham's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Nottingham
Central Adjacent Coach Houses, sleeps 15, Parking
Entire Place • 6 bedrooms
Liz's 4 Bed House
Entire Place • 4 bedrooms
Central Aster House, 3 Bedrooms, Parking
Entire Place • 3 bedrooms
Sophie's House
Entire Place • 3 bedrooms
Castle House Nottingham
Entire Place • 6 bedrooms
Stylish 4 Bed, newly renovated home in Nottingham
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Nottingham
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Travel Fox | 8 | $645,824 | 408 | 4.71/5.0 |
| Misha | 61 | $534,169 | 337 | 1.78/5.0 |
| Graham | 28 | $506,413 | 391 | 3.73/5.0 |
| Ng1 Lofts | 11 | $325,509 | 475 | 4.54/5.0 |
| The Stays Team | 8 | $243,666 | 284 | 4.71/5.0 |
| Jarek | 5 | $221,339 | 140 | 4.80/5.0 |
| Steve | 10 | $211,412 | 574 | 4.76/5.0 |
| Andy | 9 | $208,104 | 298 | 4.72/5.0 |
| Steve | 6 | $205,939 | 201 | 4.85/5.0 |
| Phillip | 5 | $200,388 | 1109 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Nottingham
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (70.2%), with apartment & condo and house properties comprising 96.6% of inventory
- Untapped potential in boutique & hotels, others segments (3.4% combined)
Room Capacity Distribution
Analysis of 821 properties in Nottingham shows that 1 bedroom properties are most prevalent, making up 35.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.9% of all listings.
Key Insights
- Most common: 1 bedroom (35.8%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 55.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 821 properties in Nottingham reveals that 2 guests properties dominate the market, representing 25.7% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 39.8% of the market.
Key Insights
- Most common capacity: 2 guests (25.7% of market)
- Least common capacity: 7 guests (2.9% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 39.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 821 properties in Nottingham, the most common availability pattern is 271-366 days (43.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.3% of properties).
Key Insights
- Most common availability window: 271-366 days (43.1%)
- Most common booking duration: 91-180 days (30.3%)
- Properties with high availability (180+ days): 73.2%
- Properties with long-term bookings (180+ days): 28.4%
Minimum Stay Distributions
1 Night
240 listings
32.9% of total
2 Nights
282 listings
38.7% of total
3 Nights
69 listings
9.5% of total
4-6 Nights
43 listings
5.9% of total
7-29 Nights
46 listings
6.3% of total
30+ Nights
49 listings
6.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.6%
- Mid-length stays (4-6 nights) represent 5.9% of listings
- Monthly+ stays (6.7%) suggest a stable extended-stay market
- High market flexibility with 81.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
2 listings
0.3% of total
Super Strict 30 Days
13 listings
2% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
161 listings
24.5% of total
Moderate
201 listings
30.6% of total
Firm
82 listings
12.5% of total
Strict
197 listings
30% of total
Key Insights
- Moderate is the preferred policy at 30.6% of listings
- The market shows a balanced distribution between guest-friendly (55.1%) and strict (42.5%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Apr, May, averaging 62 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 32 days
- Summer shows the longest average booking window at 57 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 57 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Nottingham
Below is the distribution of amenities across listings in Nottingham:
Traveler Demographics
Key Insights
- Domestic travelers make up 81.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.9%) and Australia (1.9%)
- English is the top language at 78%, followed by French (7.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Nottingham. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights