Airbnb Market Analytics, Statistics and Data in Southampton, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Southampton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Southampton:
How much do Airbnb hosts make on average per month in Southampton?
The short-term rental market in Southampton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,567 per month
- Strong performing properties (top 25%) make $3,031 or more
- Best-in-class properties (top 10%) achieve $5,175+ monthly
- Entry-level properties (bottom 25%) typically earn around $766
Revenue Variations by Month
Occupancy Rates Throughout the Year in Southampton
The market in Southampton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Southampton
Daily rates in Southampton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $121 per night
- Strong performing properties (top 25%) secure $208 or more
- Best-in-class properties (top 10%) pull in $1,024+ per night
- Entry-level properties (bottom 25%) earn around $68
Daily Rate Variations by Month
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Seasonality patterns in Southampton
Peak Season (September, June, May)
- Revenue peaks at $2619.47 per month
- Occupancy rates reach 58.35%
- Daily rates average $334.25
Shoulder Season
- Revenue averages $2241.57 per month
- Occupancy maintains 46.34%
- Daily rates hold at $250.29
Low Season (February, December, January)
- Revenue drops to $1368.12 per month
- Occupancy decreases to 35.24%
- Daily rates adjust to $134.46
Is it still profitable to do Airbnb in Southampton in 2025?
Yes! Southampton demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $2242 and As a mature market with 592 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Southampton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ocean Village | Marina-side living with modern amenities and vibrant nightlife. Ideal for visitors looking for leisure and entertainment, with restaurants and bars within walking distance. | Ocean Village Marina, The Mayflower Theatre, Southampton SeaCity Museum, Westquay Shopping Centre, The Titanic Story |
| City Centre | Heart of Southampton with great transport links and a mix of shopping, dining, and cultural attractions. Attracts business travelers and tourists. | Westquay Shopping Centre, Southampton Guildhall, East Park, Southampton City Art Gallery, Southampton Central Library |
| Southampton Waterfront | Picturesque area perfect for those wishing to enjoy scenic views and waterfront dining. Appeals to couples and families looking for a relaxing stay. | Hythe Ferry, Mayflower Park, The Ocean Village Marina, Royal Pier, Southampton Water |
| Shirley | Residential area with a local vibe, close to parks and shopping. Great for families and visitors who want to experience everyday life in Southampton. | Shirley Park, Civic Centre, Southampton Common, Local shops and cafes |
| Bitterne | Traditional suburban area with a community feel. Offers a range of amenities and is well connected, attracting budget travelers and families. | Bitterne Triangle, The Old Cemetery, Local Markets, Parks, Shopping areas |
| Portswood | Vibrant, multicultural area popular with students and young professionals. Ideal for short stays and those looking for nightlife. | Portswood Shopping Centre, Local bars and cafes, The Bridge, Southampton University |
| The Polygon | Unique area with eclectic houses and a mixture of residents. Close to the nightlife of the city, appealing to young travelers and groups. | The Polygon houses, Local pubs, Short walk to city centre, Community events |
| Millbrook | Quiet residential neighborhood with access to parks and good transport links. Popular for those seeking a calm place to stay while exploring Southampton. | Millbrook Cemetery, Various parks, Local shops, Good public transport |
Do you need a license for Airbnb in Southampton?
We recommend checking directly with Southampton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Southampton
Style & Space - detached home, garden & cabin
Entire Place • 6 bedrooms
Stunning Detached House in Bassett
Entire Place • 3 bedrooms
Romantic Couples Getaway with a Hot Tub
Entire Place • 2 bedrooms
Large & Spacious 5 Bedroom, 3.5 Bathroom House
Entire Place • 5 bedrooms
Spacious House with Driveway Parking
Entire Place • 4 bedrooms
4 Bed House with Driveway Parking
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Southampton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Henri | 9 | $403,998 | 175 | 4.69/5.0 |
| Agnieszka | 28 | $357,644 | 1565 | 4.53/5.0 |
| Nick | 13 | $352,320 | 212 | 4.28/5.0 |
| Jade | 12 | $350,092 | 335 | 4.79/5.0 |
| Paul | 6 | $283,730 | 173 | 4.86/5.0 |
| Leo | 9 | $277,334 | 225 | 4.39/5.0 |
| Jade | 4 | $269,636 | 194 | 4.80/5.0 |
| Charles Hope | 8 | $263,329 | 72 | 4.27/5.0 |
| Annie-Green Room Stays | 3 | $179,816 | 191 | 4.92/5.0 |
| Town Or Country Serviced Accom | 7 | $174,398 | 190 | 4.46/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Southampton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (65.2%), with apartment & condo and house properties comprising 88.4% of inventory
- Untapped potential in others, outdoor & mobile segments (1.5% combined)
Room Capacity Distribution
Analysis of 592 properties in Southampton shows that 1 bedroom properties are most prevalent, making up 44.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.1% of all listings.
Key Insights
- Most common: 1 bedroom (44.4%)
- Least common: 5+ bedrooms (2%)
- Market concentration: 68.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 592 properties in Southampton reveals that 2 guests properties dominate the market, representing 28.7% of all listings. The average property accommodates 3.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 47.1% of the market.
Key Insights
- Most common capacity: 2 guests (28.7% of market)
- Least common capacity: 7 guests (3.5% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 47.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 592 properties in Southampton, the most common availability pattern is 271-366 days (39.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (26.4% of properties).
Key Insights
- Most common availability window: 271-366 days (39.5%)
- Most common booking duration: 181-270 days (26.4%)
- Properties with high availability (180+ days): 65.4%
- Properties with long-term bookings (180+ days): 35.6%
Minimum Stay Distributions
1 Night
189 listings
35.8% of total
2 Nights
176 listings
33.3% of total
3 Nights
62 listings
11.7% of total
4-6 Nights
39 listings
7.4% of total
7-29 Nights
32 listings
6.1% of total
30+ Nights
30 listings
5.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.1%
- Mid-length stays (4-6 nights) represent 7.4% of listings
- Monthly+ stays (5.7%) suggest a stable extended-stay market
- High market flexibility with 80.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
0.8% of total
Non-refundable
18 listings
3.6% of total
Refundable
11 listings
2.2% of total
Super Strict 60 Days
2 listings
0.4% of total
Flexible
117 listings
23.6% of total
Moderate
141 listings
28.4% of total
Firm
89 listings
17.9% of total
Strict
114 listings
23% of total
Key Insights
- Moderate is the preferred policy at 28.4% of listings
- The market shows a balanced distribution between guest-friendly (52.0%) and strict (40.9%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 53 days
- Shortest booking windows are in Mar, Apr, Feb, averaging 34 days
- Summer shows the longest average booking window at 48 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 48 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Southampton
Below is the distribution of amenities across listings in Southampton:
Traveler Demographics
Key Insights
- Domestic travelers make up 73.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (7.7%) and Australia (2.3%)
- English is the top language at 76.8%, followed by Spanish (7.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Southampton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| St Martin | 12 | $5,160 | $489.71 | 52% |
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