Airbnb Market Analytics, Statistics and Data in Whitby, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Whitby? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Whitby:
How much do Airbnb hosts make on average per month in Whitby?
The short-term rental market in Whitby shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,454 per month
- Strong performing properties (top 25%) make $3,947 or more
- Best-in-class properties (top 10%) achieve $6,123+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,317
Revenue Variations by Month
Occupancy Rates Throughout the Year in Whitby
The market in Whitby shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Whitby
Daily rates in Whitby vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $196 per night
- Strong performing properties (top 25%) secure $296 or more
- Best-in-class properties (top 10%) pull in $423+ per night
- Entry-level properties (bottom 25%) earn around $145
Daily Rate Variations by Month
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Seasonality patterns in Whitby
Peak Season (August, July, September)
- Revenue peaks at $5088.08 per month
- Occupancy rates reach 63.70%
- Daily rates average $280.91
Shoulder Season
- Revenue averages $3051.67 per month
- Occupancy maintains 41.32%
- Daily rates hold at $245.90
Low Season (February, December, January)
- Revenue drops to $1633.35 per month
- Occupancy decreases to 24.25%
- Daily rates adjust to $215.05
Is it still profitable to do Airbnb in Whitby in 2025?
Yes! Whitby demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $3052 and As a mature market with 781 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Whitby
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Whitby Town Centre | The heart of Whitby, full of history and charm, with easy access to shops, restaurants, and attractions. Perfect for visitors wanting to immerse themselves in Whitby's culture. | Whitby Abbey, Whitby Harbour, Captain Cook Memorial Museum, Whitby Beach, St Mary's Church |
| Sandsend | A picturesque village close to Whitby, known for its stunning beach and coastal walks. Attracts tourists looking for a quieter, more relaxing stay near the ocean. | Sandsend Beach, Cleveland Way National Trail, The White House Restaurant, Sandsend Dunes |
| Robin Hood's Bay | A quaint fishing village with steep streets and scenic views, popular for its historic charm and natural beauty. Ideal for those seeking an idyllic seaside retreat. | Robin Hood's Bay Beach, Old Robin Hood's Bay, The Bay Hotel, Coastal walks |
| Sneaton | A rural village close to Whitby, offering a tranquil setting with easy access to both nature and the coast. Great for those looking for a peaceful getaway. | Sneaton Castle Centre, Local countryside walks |
| East Cliff | Known for its stunning views of the coast and proximity to Whitby's main attractions. Ideal for guests wanting scenic views and quick access to the town. | East Cliff Beach, Cliff top walks, Whitby Jet shops |
| West Cliff | A popular area for tourists due to its proximity to the beach and various eateries. Perfect for families and beach-goers looking for convenience. | West Cliff Beach, Whitby Pavilion, Whitby Pier, Lifeboat Museum |
| Bay Town | A quaint neighborhood adjacent to Whitby, offering a relaxed atmosphere and great access to local walking trails and coastal scenery. | Local walking paths, Nearby farmlands, Bushy Park |
| Goathland | Famous for its beautiful moors and as a filming location for the Harry Potter films. Popular among visitors seeking outdoor adventures and scenic landscapes. | Goathland Station, The Moors National Park, The North Yorkshire Moors Railway |
Do you need a license for Airbnb in Whitby?
We recommend checking directly with Whitby's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Whitby
The Stables at Airy Hill Manor
Entire Place • 3 bedrooms
Frankland House
Entire Place • 6 bedrooms
5-bed holiday home with stunning views and hot tub
Entire Place • 5 bedrooms
Whitby Boutique - Mast Cottage
Entire Place • 3 bedrooms
Family Getaway! Whitby - Hot Tub - Gaming
Entire Place • 5 bedrooms
Whistle Stop
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Whitby
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dale | 142 | $4,662,931 | 4459 | 4.34/5.0 |
| Cottages | 117 | $3,873,302 | 1016 | 3.28/5.0 |
| Ingrid Flute'S Yorks Hol Cotta | 103 | $2,422,846 | 380 | 2.37/5.0 |
| Dale | 27 | $667,601 | 640 | 4.03/5.0 |
| Debra | 19 | $426,621 | 1201 | 4.79/5.0 |
| Sarah | 7 | $307,469 | 92 | 4.79/5.0 |
| Cara | 5 | $307,264 | 229 | 4.76/5.0 |
| Pass The Property | 6 | $287,824 | 93 | 4.63/5.0 |
| Finest Retreats | 6 | $265,078 | 84 | 3.99/5.0 |
| Grant | 2 | $233,747 | 45 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Whitby
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.2%), with house and apartment & condo properties comprising 92.9% of inventory
- Untapped potential in others, unique stays, outdoor & mobile segments (1.8% combined)
Room Capacity Distribution
Analysis of 781 properties in Whitby shows that 2 bedrooms properties are most prevalent, making up 37.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 62.2% of all listings.
Key Insights
- Most common: 2 bedrooms (37.9%)
- Least common: 5+ bedrooms (3.3%)
- Market concentration: 62.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 781 properties in Whitby reveals that 4 guests properties dominate the market, representing 35.9% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 55.8% of the market.
Key Insights
- Most common capacity: 4 guests (35.9% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 55.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 781 properties in Whitby, the most common availability pattern is 271-366 days (37.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.7% of properties).
Key Insights
- Most common availability window: 271-366 days (37.9%)
- Most common booking duration: 91-180 days (33.7%)
- Properties with high availability (180+ days): 70.9%
- Properties with long-term bookings (180+ days): 30.6%
Minimum Stay Distributions
1 Night
165 listings
24.4% of total
2 Nights
250 listings
36.9% of total
3 Nights
131 listings
19.4% of total
4-6 Nights
13 listings
1.9% of total
7-29 Nights
1 listings
0.1% of total
30+ Nights
117 listings
17.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.3%
- Mid-length stays (4-6 nights) represent 1.9% of listings
- Monthly+ stays (17.3%) suggest a stable extended-stay market
- High market flexibility with 80.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
14 listings
2.1% of total
Non-refundable
9 listings
1.3% of total
Refundable
8 listings
1.2% of total
Super Strict 60 Days
171 listings
25.1% of total
Flexible
55 listings
8.1% of total
Moderate
75 listings
11% of total
Firm
231 listings
34% of total
Strict
117 listings
17.2% of total
Key Insights
- Firm is the preferred policy at 34.0% of listings
- The market shows a balanced distribution between guest-friendly (19.1%) and strict (51.2%) policies
- Strong market consensus around Firm policies
- Refundable policies are least common at 1.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Aug, averaging 101 days
- Shortest booking windows are in Sep, Jan, Feb, averaging 63 days
- Summer shows the longest average booking window at 98 days, while Winter has the shortest at 70 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 98 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Feb when lead times are shortest
Popular Airbnb Amenities in Whitby
Below is the distribution of amenities across listings in Whitby:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.6%) and Australia (1.9%)
- English is the top language at 84.3%, followed by French (6.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for England and Leeds markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Whitby. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Holy Island | 10 | $4,743 | $277.73 | 59% |
| Appleby | 10 | $4,613 | $327.62 | 46% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Bishop Monkton | 10 | $4,208 | $285.84 | 50% |
| Aldbrough | 14 | $3,919 | $364.36 | 35% |
| Southburn | 18 | $3,903 | $222.68 | 48% |
| Ravensworth | 10 | $3,846 | $201.91 | 59% |
| Hutton Sessay | 14 | $3,803 | $607.74 | 25% |
| Ellingham | 15 | $3,633 | $258.29 | 55% |
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