Airbnb Market Analytics, Statistics and Data in Hastings, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hastings? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hastings:
How much do Airbnb hosts make on average per month in Hastings?
The short-term rental market in Hastings shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,782 per month
- Strong performing properties (top 25%) make $3,127 or more
- Best-in-class properties (top 10%) achieve $5,055+ monthly
- Entry-level properties (bottom 25%) typically earn around $788
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hastings
The market in Hastings shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hastings
Daily rates in Hastings vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $129 per night
- Strong performing properties (top 25%) secure $188 or more
- Best-in-class properties (top 10%) pull in $311+ per night
- Entry-level properties (bottom 25%) earn around $90
Daily Rate Variations by Month
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Seasonality patterns in Hastings
Peak Season (August, July, June)
- Revenue peaks at $3389.92 per month
- Occupancy rates reach 61.49%
- Daily rates average $179.98
Shoulder Season
- Revenue averages $2457.01 per month
- Occupancy maintains 42.42%
- Daily rates hold at $171.33
Low Season (December, November, January)
- Revenue drops to $1691.47 per month
- Occupancy decreases to 31.69%
- Daily rates adjust to $163.86
Is it still profitable to do Airbnb in Hastings in 2025?
Yes! Hastings demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $2457 and As a mature market with 648 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hastings
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | Hastings' historic center with charming streets, historical buildings, and a vibrant market. A popular area for tourists exploring Hastings' rich heritage. | Hastings Castle, Jerwood Gallery, St. Clements Church, Old Town Hall Museum, Hastings Fishermen's Museum |
| Hastings Pier | A recently renovated pier offering stunning sea views and various attractions. Perfect for families and leisure seekers looking for a classic seaside experience. | Hastings Pier, The Source Park (skate park), Beachfront cafes, Funfair rides, Open-air theatre |
| Bexhill-on-Sea | Adjacent to Hastings, Bexhill offers a quieter seaside experience with beautiful beaches and art galleries. Attractive for those seeking a more relaxed atmosphere. | De La Warr Pavilion, Bexhill Beach, Egerton Park, Bexhill Museum, The Pavilion |
| St. Leonards-on-Sea | An increasingly popular area known for its artistic community and a less touristy beach scene. Ideal for visitors looking for a trendy and artsy vibe. | St. Leonards beach, The Hastings Museum and Art Gallery, Bottle Alley, The College of Arts, Local cafes and bistros |
| East Hill | Known for its beautiful views and access to the East Hill Cliff, this area attracts outdoor enthusiasts looking for hiking and scenic landscapes. | East Hill Cliff Railway, Hastings Country Park, Nature trails, Breathtaking sea views, Picnic areas |
| West Hill | Another scenic hill with panoramic views of Hastings and the coast, popular with visitors who enjoy historical sites and quiet surroundings. | West Hill Lift, Hastings Castle ruins, Smugglers Adventure, The Old Roar Waterfall, Tranquil walking paths |
| Hastings Town Centre | The bustling heart of Hastings with shops, eateries, and cultural attractions, making it ideal for guests who want accessibility to various amenities. | Priory Meadow Shopping Centre, The Observer Building, Cafes and pubs, Local markets, Live music venues |
| Camber Sands | While slightly outside Hastings, this beautiful beach area is famous for its golden sands and is popular with families and beach lovers during the summer. | Camber Sands Beach, Nature reserves, Water sports, Beach cafes, Sand dunes |
Do you need a license for Airbnb in Hastings?
We recommend checking directly with Hastings's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Hastings
8 ensuite bedrooms. Luxe Award-Winning Beach House
Entire Place • 8 bedrooms
As seen on TV! Award Winning House. Sleeps upto 14
Entire Place • 6 bedrooms
Huge Georgian Villa. Sea views. Sleeps 10/12
Entire Place • 5 bedrooms
A Converted Turkish Bath House by the Sea
Entire Place • 3 bedrooms
Massive home with Jacuzzi and Sauna
Entire Place • 6 bedrooms
Old Town stunning house & flat
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Hastings
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 34 | $1,085,838 | 1233 | 4.51/5.0 |
| Zaneta | 6 | $316,039 | 180 | 4.52/5.0 |
| Cottages | 6 | $249,044 | 88 | 4.77/5.0 |
| We Love Property | 19 | $234,868 | 226 | 2.99/5.0 |
| Zanzibar | 1 | $233,364 | 73 | 4.97/5.0 |
| Jane | 3 | $232,019 | 165 | 4.98/5.0 |
| Chris | 3 | $228,724 | 763 | 4.97/5.0 |
| Abrar | 12 | $214,920 | 13 | 0.29/5.0 |
| Katie | 1 | $212,626 | 23 | 5.00/5.0 |
| Dale | 2 | $196,669 | 46 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hastings
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (75.5%), with apartment & condo and house properties comprising 85.3% of inventory
- Untapped potential in outdoor & mobile, others segments (7.3% combined)
Room Capacity Distribution
Analysis of 648 properties in Hastings shows that 1 bedroom properties are most prevalent, making up 38.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.6% of all listings.
Key Insights
- Most common: 1 bedroom (38.7%)
- Least common: 5+ bedrooms (3.1%)
- Market concentration: 63.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 648 properties in Hastings reveals that 2 guests properties dominate the market, representing 26.2% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 50.3% of the market.
Key Insights
- Most common capacity: 2 guests (26.2% of market)
- Least common capacity: 7 guests (1.2% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 50.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 648 properties in Hastings, the most common availability pattern is 271-366 days (39.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.3% of properties).
Key Insights
- Most common availability window: 271-366 days (39.8%)
- Most common booking duration: 91-180 days (32.3%)
- Properties with high availability (180+ days): 70.2%
- Properties with long-term bookings (180+ days): 31.2%
Minimum Stay Distributions
1 Night
221 listings
38.4% of total
2 Nights
219 listings
38% of total
3 Nights
69 listings
12% of total
4-6 Nights
25 listings
4.3% of total
7-29 Nights
13 listings
2.3% of total
30+ Nights
29 listings
5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.4%
- Mid-length stays (4-6 nights) represent 4.3% of listings
- Monthly+ stays (5%) suggest a stable extended-stay market
- High market flexibility with 88.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
2 listings
0.4% of total
Super Strict 60 Days
10 listings
1.8% of total
Super Strict 30 Days
1 listings
0.2% of total
Refundable
5 listings
0.9% of total
Flexible
132 listings
23.6% of total
Moderate
187 listings
33.5% of total
Firm
107 listings
19.1% of total
Strict
115 listings
20.6% of total
Key Insights
- Moderate is the preferred policy at 33.5% of listings
- The market shows a balanced distribution between guest-friendly (57.1%) and strict (39.7%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 70 days
- Shortest booking windows are in Nov, Mar, Jan, averaging 42 days
- Summer shows the longest average booking window at 67 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 67 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Hastings
Below is the distribution of amenities across listings in Hastings:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.7% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (2.7%) and United States (2.7%)
- English is the top language at 68%, followed by French (12.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for Germany and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hastings. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| Eton | 27 | $3,838 | $269.13 | 49% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
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