Airbnb Market Analytics, Statistics and Data in Brighton, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Brighton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Brighton:
How much do Airbnb hosts make on average per month in Brighton?
The short-term rental market in Brighton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,500 per month
- Strong performing properties (top 25%) make $4,272 or more
- Best-in-class properties (top 10%) achieve $6,693+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,198
Revenue Variations by Month
Occupancy Rates Throughout the Year in Brighton
The market in Brighton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Brighton
Daily rates in Brighton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $160 per night
- Strong performing properties (top 25%) secure $252 or more
- Best-in-class properties (top 10%) pull in $396+ per night
- Entry-level properties (bottom 25%) earn around $104
Daily Rate Variations by Month
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Seasonality patterns in Brighton
Peak Season (July, May, August)
- Revenue peaks at $4312.59 per month
- Occupancy rates reach 60.12%
- Daily rates average $238.70
Shoulder Season
- Revenue averages $3273.24 per month
- Occupancy maintains 46.08%
- Daily rates hold at $223.33
Low Season (November, December, January)
- Revenue drops to $1857.34 per month
- Occupancy decreases to 32.38%
- Daily rates adjust to $210.01
Is it still profitable to do Airbnb in Brighton in 2025?
Yes! Brighton demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3273 and As a mature market with 2039 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Brighton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| The Lanes | A historic area with narrow alleyways packed with independent shops, restaurants, and pubs. Perfect for tourists who want to experience Brighton's unique charm and local culture. | The Lanes Shopping District, Brighton Royal Pavilion, Brighton Dome, Devil's Dyke, British Airways i360 |
| Brighton Seafront | Known for its pebbly beaches and iconic pier, the seafront is a major attraction for visitors looking to enjoy seaside activities, dining, and entertainment. | Brighton Palace Pier, Brighton Beach, Sea Life Brighton, The Old Steine, Brighton Marina |
| North Laine | An eclectic area known for its bohemian vibe, filled with vintage shops, cafes, and theaters. A hit with artists and creatives, attracting a diverse crowd. | North Laine Shopping District, Brighton Museum, Theatre Royal Brighton, Komedia Brighton, Pavilion Gardens |
| Hove | A tranquil area adjacent to Brighton featuring beautiful Regency architecture and a more relaxed beach atmosphere. Ideal for families and those looking for a quieter seaside experience. | Hove Lawns, Hove Museum and Art Gallery, Cottage Area, Kingsway |
| Kemptown | A vibrant LGBTQ+ friendly neighborhood with a mix of guesthouses and trendy bars. It's popular with young travelers seeking nightlife and community. | Kemptown Village, Brighton Naturist Beach, Queens Park, St. George's Church |
| Brighton Marina | A large marina area offering dining, shopping, and leisure activities. Great for guests looking for waterfront experiences and water sports. | Brighton Marina Village, Jet Ski Hire, Pizza Express, Bowling at the Marina |
| Preston Park | A residential area with beautiful gardens and parks, suitable for families or those seeking a more suburban stay while still being close to the city center. | Preston Park, The Ampthill, Brighton & Hove Athletics Club |
| Portslade | A quieter suburb of Brighton with easy access to the beach and local parks. An affordable option for guests and those seeking a more laid-back stay. | Hove Lagoon, Portslade Village, South Downs National Park |
Do you need a license for Airbnb in Brighton?
We recommend checking directly with Brighton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Brighton
Fabulous huge house with hot tub and free parking
Entire Place • 5 bedrooms
Birch South Lanes - Super 2bed apart & terrace
Entire Place • 2 bedrooms
Luxury Townhouse with Private Cinema
Entire Place • 5 bedrooms
Lovely House + garden. Free Parking for 2 cars
Entire Place • 5 bedrooms
Georgian Retreat by Brighton Pier, Sea Views
Entire Place • 5 bedrooms
Seaview on Bloomsbury
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Brighton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| My Getaways | 70 | $3,210,226 | 2122 | 4.08/5.0 |
| Dale | 59 | $2,238,733 | 3398 | 4.47/5.0 |
| Airhost Agency | 27 | $1,237,954 | 1294 | 4.45/5.0 |
| Stephen | 28 | $1,081,862 | 941 | 4.13/5.0 |
| Fusion Holiday Homes | 19 | $898,755 | 640 | 4.78/5.0 |
| Catherine | 8 | $783,671 | 1295 | 4.84/5.0 |
| Sisley | 48 | $579,136 | 710 | 2.83/5.0 |
| Blok-Brighton | 21 | $555,186 | 2191 | 4.66/5.0 |
| Marina | 8 | $518,402 | 1414 | 4.96/5.0 |
| Ricky | 6 | $487,938 | 1639 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Brighton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.4%), with apartment & condo and house properties comprising 90.2% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (2.3% combined)
Room Capacity Distribution
Analysis of 2,039 properties in Brighton shows that 1 bedroom properties are most prevalent, making up 42.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.0% of all listings.
Key Insights
- Most common: 1 bedroom (42.2%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 65.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,039 properties in Brighton reveals that 2 guests properties dominate the market, representing 26.4% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 47.0% of the market.
Key Insights
- Most common capacity: 2 guests (26.4% of market)
- Least common capacity: 1 guest (1.9% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 47.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,039 properties in Brighton, the most common availability pattern is 271-366 days (33.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.1% of properties).
Key Insights
- Most common availability window: 271-366 days (33.8%)
- Most common booking duration: 91-180 days (31.1%)
- Properties with high availability (180+ days): 65.4%
- Properties with long-term bookings (180+ days): 36.8%
Minimum Stay Distributions
1 Night
556 listings
32.6% of total
2 Nights
690 listings
40.4% of total
3 Nights
168 listings
9.8% of total
4-6 Nights
94 listings
5.5% of total
7-29 Nights
66 listings
3.9% of total
30+ Nights
133 listings
7.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.0%
- Mid-length stays (4-6 nights) represent 5.5% of listings
- Monthly+ stays (7.8%) suggest a stable extended-stay market
- High market flexibility with 82.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.1% of total
Super Strict 60 Days
31 listings
1.8% of total
Super Strict 30 Days
14 listings
0.8% of total
Refundable
2 listings
0.1% of total
Flexible
268 listings
15.8% of total
Moderate
663 listings
39.1% of total
Firm
249 listings
14.7% of total
Strict
468 listings
27.6% of total
Key Insights
- Moderate is the preferred policy at 39.1% of listings
- The market shows a balanced distribution between guest-friendly (54.9%) and strict (42.3%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 75 days
- Shortest booking windows are in Oct, Nov, Jan, averaging 44 days
- Summer shows the longest average booking window at 72 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 72 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Brighton
Below is the distribution of amenities across listings in Brighton:
Traveler Demographics
Key Insights
- Domestic travelers make up 77.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.8%) and France (2.7%)
- English is the top language at 70.7%, followed by French (11%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.2%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Brighton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
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