Airbnb Market Analytics, Statistics and Data in Harrogate, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Harrogate? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Harrogate:
How much do Airbnb hosts make on average per month in Harrogate?
The short-term rental market in Harrogate shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,394 per month
- Strong performing properties (top 25%) make $4,040 or more
- Best-in-class properties (top 10%) achieve $5,879+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,238
Revenue Variations by Month
Occupancy Rates Throughout the Year in Harrogate
The market in Harrogate shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Harrogate
Daily rates in Harrogate vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $172 per night
- Strong performing properties (top 25%) secure $244 or more
- Best-in-class properties (top 10%) pull in $360+ per night
- Entry-level properties (bottom 25%) earn around $116
Daily Rate Variations by Month
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Seasonality patterns in Harrogate
Peak Season (July, June, August)
- Revenue peaks at $3659.23 per month
- Occupancy rates reach 56.26%
- Daily rates average $231.39
Shoulder Season
- Revenue averages $3096.06 per month
- Occupancy maintains 45.73%
- Daily rates hold at $218.90
Low Season (November, February, January)
- Revenue drops to $2089.98 per month
- Occupancy decreases to 33.71%
- Daily rates adjust to $207.14
Is it still profitable to do Airbnb in Harrogate in 2025?
Yes! Harrogate demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3096 and With 408 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Harrogate
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| The Stray | A large open park space ideal for outdoor activities and events, located near the town center. Its scenic beauty and accessibility make it attractive to tourists and families visiting Harrogate. | The Stray Park, Valley Gardens, Royal Pump Room Museum, Harrogate Theatre |
| Harrogate Town Centre | The bustling commercial heart of Harrogate, filled with shops, restaurants, and cafes. It attracts both leisure and business travelers due to its vibrant atmosphere and proximity to amenities. | Crown Snowdon, Victoria Shopping Centre, Harrogate Convention Centre, Mercer Art Gallery |
| Valley Gardens | A stunning public park known for its beautiful gardens, spa waters, and playgrounds. This area appeals to families and visitors looking for relaxation and outdoor space. | Valley Gardens, Turkish Baths and Health Spa, Harrogate Flower Show, The Sun Pavilion |
| Montpellier Quarter | An elegant and historic district filled with boutiques, restaurants, and beautiful architecture. Attracts visitors looking for a more refined shopping and dining experience. | Montpellier Gardens, The Royal Hall, Bettys Cafe Tea Rooms, Shopping boutiques |
| Swan Road | A quieter residential street known for its picturesque views and proximity to the town center. Ideal for those looking for a peaceful stay while still being close to attractions. | The Majestic Hotel, Harrogate International Centre, Town Centre Shops |
| Beckwithshaw | A serene village location just outside Harrogate, attracting those who prefer a rural experience while still being close to town. Ideal for nature lovers and peace-seekers. | Beckwithshaw Woods, Local countryside walks, Nearby stables and horse riding |
| Harlow Carr | Home to the RHS Garden Harlow Carr, this area is perfect for garden enthusiasts and those seeking a picturesque natural setting, enhancing the appeal to nature-loving travelers. | RHS Garden Harlow Carr, Harlow Carr Tea Room, Woodlands |
| Knaresborough | A short distance from Harrogate, this charming market town features beautiful scenery and historical landmarks, attracting day-trippers and tourists exploring the Yorkshire area. | Knaresborough Castle, Mother Shipton's Cave, Nidd Gorge, The River Nidd |
Do you need a license for Airbnb in Harrogate?
We recommend checking directly with Harrogate's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Harrogate
Whole House - Group Booking
Entire Place • 7 bedrooms
Harrogate centre overlooking valley gardens
Entire Place • 6 bedrooms
The Mill House, Harrogate
Entire Place • 4 bedrooms
Luxurious Urban Boutique Apartment
Entire Place • 4 bedrooms
Remarkable Central Gems of Harrogate - Sleeps 18!
Entire Place • 6 bedrooms
Host & Stay | Parkside Villa
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Harrogate
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joe | 10 | $496,333 | 248 | 4.91/5.0 |
| Dan | 14 | $403,986 | 36 | 2.06/5.0 |
| Sarah | 11 | $395,216 | 231 | 4.10/5.0 |
| Claire | 26 | $374,576 | 702 | 4.32/5.0 |
| Lydia | 10 | $342,742 | 229 | 4.89/5.0 |
| Youcef | 7 | $328,713 | 250 | 4.85/5.0 |
| Dale | 6 | $281,562 | 164 | 4.62/5.0 |
| Pass The Property | 5 | $225,535 | 40 | 3.68/5.0 |
| The Marmot | 5 | $210,246 | 92 | 4.88/5.0 |
| Karen | 1 | $199,897 | 11 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Harrogate
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.3%), with apartment & condo and house properties comprising 97.8% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (2.1% combined)
Room Capacity Distribution
Analysis of 408 properties in Harrogate shows that 2 bedrooms properties are most prevalent, making up 35% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 64.5% of all listings.
Key Insights
- Most common: 2 bedrooms (35%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 64.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 408 properties in Harrogate reveals that 4 guests properties dominate the market, representing 31.4% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 53.2% of the market.
Key Insights
- Most common capacity: 4 guests (31.4% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 53.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 408 properties in Harrogate, the most common availability pattern is 271-366 days (31.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.9% of properties).
Key Insights
- Most common availability window: 271-366 days (31.1%)
- Most common booking duration: 91-180 days (29.9%)
- Properties with high availability (180+ days): 61.3%
- Properties with long-term bookings (180+ days): 39.5%
Minimum Stay Distributions
1 Night
90 listings
24.6% of total
2 Nights
175 listings
47.8% of total
3 Nights
42 listings
11.5% of total
4-6 Nights
5 listings
1.4% of total
7-29 Nights
18 listings
4.9% of total
30+ Nights
36 listings
9.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.4%
- Mid-length stays (4-6 nights) represent 1.4% of listings
- Monthly+ stays (9.8%) suggest a stable extended-stay market
- High market flexibility with 83.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.6% of total
Super Strict 30 Days
7 listings
2% of total
Refundable
1 listings
0.3% of total
Flexible
66 listings
18.5% of total
Moderate
117 listings
32.8% of total
Firm
112 listings
31.4% of total
Strict
52 listings
14.6% of total
Key Insights
- Moderate is the preferred policy at 32.8% of listings
- The market shows a balanced distribution between guest-friendly (51.3%) and strict (46.0%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 93 days
- Shortest booking windows are in Sep, Oct, Feb, averaging 50 days
- Summer shows the longest average booking window at 81 days, while Winter has the shortest at 57 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 81 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Feb when lead times are shortest
Popular Airbnb Amenities in Harrogate
Below is the distribution of amenities across listings in Harrogate:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.1%) and Australia (1.7%)
- English is the top language at 80.9%, followed by French (7.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Harrogate. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
| Appleby | 10 | $4,613 | $327.62 | 46% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Pickmere | 12 | $4,433 | $396.92 | 31% |
| Watermillock | 17 | $4,418 | $275.23 | 50% |
| Whitbourne | 10 | $4,387 | $227.62 | 58% |
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