Airbnb Market Analytics, Statistics and Data in Reading, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Reading? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Reading:
How much do Airbnb hosts make on average per month in Reading?
The short-term rental market in Reading shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,612 per month
- Strong performing properties (top 25%) make $3,132 or more
- Best-in-class properties (top 10%) achieve $4,799+ monthly
- Entry-level properties (bottom 25%) typically earn around $762
Revenue Variations by Month
Occupancy Rates Throughout the Year in Reading
The market in Reading shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Reading
Daily rates in Reading vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $126 per night
- Strong performing properties (top 25%) secure $184 or more
- Best-in-class properties (top 10%) pull in $246+ per night
- Entry-level properties (bottom 25%) earn around $64
Daily Rate Variations by Month
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Seasonality patterns in Reading
Peak Season (July, June, May)
- Revenue peaks at $2895.03 per month
- Occupancy rates reach 59.43%
- Daily rates average $157.48
Shoulder Season
- Revenue averages $2218.94 per month
- Occupancy maintains 44.44%
- Daily rates hold at $146.02
Low Season (February, December, January)
- Revenue drops to $1417.79 per month
- Occupancy decreases to 34.92%
- Daily rates adjust to $137.82
Is it still profitable to do Airbnb in Reading in 2025?
Yes! Reading demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $2219 and With 459 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Reading
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centre of Reading | The heart of Reading, filled with shops, restaurants, and cultural attractions. Ideal for both tourists and business travelers due to its accessibility and vibrant atmosphere. | Reading Museum, Oracle Shopping Centre, Broad Street Mall, The Hexagon, Forbury Gardens, Caversham Court Gardens |
| Caversham | A picturesque suburb just across the River Thames, favored by families and those seeking a quieter environment while still being close to the city center. | Caversham Park, Caversham Court Gardens, Thames Path, Reading Golf Club, Caversham Village |
| Tilehurst | A residential area with good transport links and local amenities, popular among families and professionals. Offers easy access to beautiful parks and green spaces. | Prospect Park, Mapledurham House, Tilehurst Village, Sulham Woods, Reading Golf Club |
| Earley | A popular residential suburb with a mix of students and families. Close to the University of Reading, making it appealing for university visitors and short-term renters. | University of Reading, Palmer Park, Earley Town Centre, The Gardens at Reading, Lower Earley Shopping Centre |
| Woodley | A family-friendly area with good schools and parks, perfect for hosting families looking for a home away from home. Close to shopping and local amenities. | Woodley Town Centre, Woodford Park, Siberian Elm Park, Loddon Valley Leisure Centre, The Oakwood Centre |
| Burghfield | A tranquil village setting with access to countryside walks and local charm. Offers a relaxing escape from the hustle and bustle of the city. | Burghfield Common, Pangbourne Meadow, Theale Marsh, Mortimer Common, Burghfield Church |
| Southcote | A suburban area on the outskirts of Reading, known for its diverse community and accessibility. Attractive to those looking for a quieter stay close to the city's amenities. | Southcote Church, The Southcote Centre, Local Parks, Reading West Railway Station, Community Centre |
| Reading West | A vibrant and upcoming area with affordable housing options, attracting young professionals and workers. Provides easy access to the city and surrounding areas. | Reading West Train Station, Local shops and eateries, Parks and recreational areas, Community events, Cultural spaces |
Do you need a license for Airbnb in Reading?
We recommend checking directly with Reading's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Reading
Four corners getaway
Entire Place • 4 bedrooms
Perfect for large Families, Friends & Businesses
Entire Place • 4 bedrooms
Riverside Log Cabin+Luxury Hot Tub Spa+Copper bath
Entire Place • 1 bedroom
3bed Central Reading - 6m walk to Station
Entire Place • 3 bedrooms
Stanley House - 4-Bed, 4-Bath Home
Entire Place • 4 bedrooms
Large Reading: 4BR Home: Weekly | Monthly Stays
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Reading
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nanaki | 26 | $632,830 | 1176 | 4.81/5.0 |
| Hostly | 20 | $521,925 | 855 | 4.58/5.0 |
| Ian | 12 | $230,855 | 282 | 4.83/5.0 |
| Perfectly | 8 | $220,633 | 86 | 4.50/5.0 |
| Fahmid | 5 | $171,312 | 71 | 4.24/5.0 |
| HomeUnit | 4 | $170,172 | 65 | 4.75/5.0 |
| Mahmoud | 6 | $165,180 | 303 | 4.56/5.0 |
| Wynn | 6 | $157,824 | 31 | 3.88/5.0 |
| Rebecca | 1 | $144,608 | 20 | 4.90/5.0 |
| Gavin | 4 | $136,420 | 36 | 2.40/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Reading
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (68%), with apartment & condo and house properties comprising 94.1% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (5.9% combined)
Room Capacity Distribution
Analysis of 459 properties in Reading shows that 1 bedroom properties are most prevalent, making up 37.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.8% of all listings.
Key Insights
- Most common: 1 bedroom (37.5%)
- Least common: 5+ bedrooms (1.5%)
- Market concentration: 60.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 459 properties in Reading reveals that 2 guests properties dominate the market, representing 19.8% of all listings. The average property accommodates 3.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 38.3% of the market.
Key Insights
- Most common capacity: 2 guests (19.8% of market)
- Least common capacity: 1 guest (2.6% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 38.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 459 properties in Reading, the most common availability pattern is 271-366 days (43.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.7% of properties).
Key Insights
- Most common availability window: 271-366 days (43.4%)
- Most common booking duration: 91-180 days (32.7%)
- Properties with high availability (180+ days): 74.7%
- Properties with long-term bookings (180+ days): 26.1%
Minimum Stay Distributions
1 Night
121 listings
29.8% of total
2 Nights
117 listings
28.8% of total
3 Nights
59 listings
14.5% of total
4-6 Nights
48 listings
11.8% of total
7-29 Nights
44 listings
10.8% of total
30+ Nights
17 listings
4.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.6%
- Mid-length stays (4-6 nights) represent 11.8% of listings
- Monthly+ stays (4.2%) suggest a stable extended-stay market
- High market flexibility with 73.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
16 listings
4.3% of total
Refundable
12 listings
3.2% of total
Flexible
108 listings
28.9% of total
Moderate
115 listings
30.7% of total
Firm
65 listings
17.4% of total
Strict
58 listings
15.5% of total
Key Insights
- Moderate is the preferred policy at 30.7% of listings
- The market shows a balanced distribution between guest-friendly (59.6%) and strict (32.9%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 3.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Jun, averaging 59 days
- Shortest booking windows are in Mar, Sep, Jan, averaging 30 days
- Summer shows the longest average booking window at 59 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 59 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Reading
Below is the distribution of amenities across listings in Reading:
Traveler Demographics
Key Insights
- Domestic travelers make up 72.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (5.9%) and Australia (2.5%)
- English is the top language at 73.5%, followed by French (9.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Reading. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
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