Airbnb Market Analytics, Statistics and Data in Aberdeen City, Scotland, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Aberdeen City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Aberdeen City:
How much do Airbnb hosts make on average per month in Aberdeen City?
The short-term rental market in Aberdeen City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,630 per month
- Strong performing properties (top 25%) make $2,665 or more
- Best-in-class properties (top 10%) achieve $3,983+ monthly
- Entry-level properties (bottom 25%) typically earn around $845
Revenue Variations by Month
Occupancy Rates Throughout the Year in Aberdeen City
The market in Aberdeen City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Aberdeen City
Daily rates in Aberdeen City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $104 per night
- Strong performing properties (top 25%) secure $164 or more
- Best-in-class properties (top 10%) pull in $295+ per night
- Entry-level properties (bottom 25%) earn around $67
Daily Rate Variations by Month
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Seasonality patterns in Aberdeen City
Peak Season (July, August, June)
- Revenue peaks at $2454.49 per month
- Occupancy rates reach 57.28%
- Daily rates average $237.77
Shoulder Season
- Revenue averages $1991.95 per month
- Occupancy maintains 46.32%
- Daily rates hold at $192.90
Low Season (February, December, January)
- Revenue drops to $1232.79 per month
- Occupancy decreases to 32.31%
- Daily rates adjust to $133.21
Is it still profitable to do Airbnb in Aberdeen City in 2025?
Yes! Aberdeen City demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $1992 and As a mature market with 522 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Aberdeen City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Aberdeen City Centre | The heart of the city, featuring vibrant shops, restaurants, and cultural attractions. Ideal for visitors wanting to explore the best of Aberdeen's urban offerings. | Aberdeen Maritime Museum, His Majesty's Theatre, Union Square Shopping Centre, Marischal College, The Gordon Highlanders Museum |
| Old Aberdeen | Rich in history and home to the University of Aberdeen, this area appeals to tourists interested in history and education. Its picturesque cobbled streets and historic buildings attract many visitors. | St. Machar's Cathedral, University College, The King's Museum, Old Aberdeen Town House, Codonas Amusement Park |
| Westhill | A growing business hub located just outside of the city, popular with business travelers due to its proximity to major companies. Offers modern accommodations and amenities. | Westhill Golf Club, Prime 4 Business Park, The Green Room, Westhill Shopping Centre, Hazlehead Park |
| Footdee (Fittie) | A charming fishing village near the city center, known for its quaint cottages and seafront views. Attracts visitors looking for unique accommodations in a historic setting. | Footdee Village, Aberdeen Harbour, The Beach Esplanade, Riverside Park, The Old Harbour |
| Torry | An up-and-coming area with a local feel, offering waterfront views and access to the coastal path. A more affordable option for visitors looking for a less touristy experience. | Torry Battery, Riverside Drive, St. Fittick's Park, Torry Lighthouse, Nigg Bay |
| Dyce | Close to Aberdeen International Airport, making it ideal for travelers requiring quick access to air travel. It also has various accommodations suitable for short stays. | Dyce Railway Station, Kintore Golf Club, Inverurie Town Centre, The Gordon Highlanders Museum |
| Bieldside | A quieter residential area known for its scenic views and parks, appealing to families and those looking for a peaceful retreat while still being close to the city. | Deeside Railway Line, Bieldside Park, Cults Parish Church, Rubislaw Quarry, The Hill of Fare |
| Bridge of Don | A suburban area with great access to the beach and parks, attracting families and outdoor enthusiasts. Offers a blend of city life and natural beauty. | Donmouth Local Nature Reserve, Brig o' Don, Riverside Park, Scotland's National Marine Park, The Beach |
Do you need a license for Airbnb in Aberdeen City?
We recommend checking directly with Aberdeen City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (28% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Aberdeen City
Footdee Cottage
Entire Place • 4 bedrooms
Union Terrace Garden View
Entire Place • 2 bedrooms
Fern Place Villa | Grampian Lettings Ltd
Entire Place • 5 bedrooms
Constancevilla B7 | Grampian Lettings Ltd
Entire Place • 7 bedrooms
3 Double Bedroom House Garden Drive Dwellcome Home
Entire Place • 3 bedrooms
Historic Baronial Gate Lodge, Aberdeen City Centre
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Aberdeen City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Grampian Lettings | 32 | $700,434 | 383 | 3.85/5.0 |
| Mitchell | 21 | $564,408 | 444 | 4.72/5.0 |
| Craig | 14 | $473,300 | 688 | 4.69/5.0 |
| Jason | 5 | $249,918 | 133 | 4.88/5.0 |
| Kelly | 11 | $218,844 | 220 | 4.51/5.0 |
| Stephen | 7 | $176,130 | 178 | 4.79/5.0 |
| Cottages | 6 | $173,567 | 78 | 3.30/5.0 |
| Habeebat Olabisi | 10 | $155,426 | 129 | 4.26/5.0 |
| Kayleigh | 3 | $147,097 | 160 | 4.84/5.0 |
| Colin @ Dwellcome Home | 7 | $145,308 | 82 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Aberdeen City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.3%), with apartment & condo and house properties comprising 91.4% of inventory
- Untapped potential in unique stays, others, outdoor & mobile segments (2.0% combined)
Room Capacity Distribution
Analysis of 522 properties in Aberdeen City shows that 2 bedrooms properties are most prevalent, making up 37.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 71.3% of all listings.
Key Insights
- Most common: 2 bedrooms (37.2%)
- Least common: 5+ bedrooms (2.5%)
- Market concentration: 71.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 522 properties in Aberdeen City reveals that 4 guests properties dominate the market, representing 36.4% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 64.0% of the market.
Key Insights
- Most common capacity: 4 guests (36.4% of market)
- Least common capacity: 7 guests (1.3% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 64.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 522 properties in Aberdeen City, the most common availability pattern is 271-366 days (35.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.5% of properties).
Key Insights
- Most common availability window: 271-366 days (35.6%)
- Most common booking duration: 91-180 days (30.5%)
- Properties with high availability (180+ days): 66.5%
- Properties with long-term bookings (180+ days): 35.1%
Minimum Stay Distributions
1 Night
122 listings
25.7% of total
2 Nights
150 listings
31.6% of total
3 Nights
71 listings
15% of total
4-6 Nights
78 listings
16.5% of total
7-29 Nights
25 listings
5.3% of total
30+ Nights
28 listings
5.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 57.3%
- Mid-length stays (4-6 nights) represent 16.5% of listings
- Monthly+ stays (5.9%) suggest a stable extended-stay market
- High market flexibility with 72.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
4 listings
0.9% of total
Non-refundable
4 listings
0.9% of total
Flexible
134 listings
28.9% of total
Moderate
108 listings
23.3% of total
Firm
100 listings
21.6% of total
Strict
113 listings
24.4% of total
Key Insights
- Flexible is the preferred policy at 28.9% of listings
- The market shows a balanced distribution between guest-friendly (52.2%) and strict (46.0%) policies
- Strong market consensus around Flexible policies
- Non-refundable policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Apr, averaging 66 days
- Shortest booking windows are in Jan, Mar, Feb, averaging 39 days
- Summer shows the longest average booking window at 66 days, while Winter has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 66 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Aberdeen City
Below is the distribution of amenities across listings in Aberdeen City:
Traveler Demographics
Key Insights
- Domestic travelers make up 57.2% of total guests, indicating a significant local market share.
- Primary international markets: United States (14.4%) and Canada (5.6%)
- English is the top language at 71.2%, followed by French (9.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for Scotland and England markets
- Develop localized content for United States and Canada
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Aberdeen City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Bridge of Cally | 16 | $5,619 | $333.68 | 53% |
| Auchtermuchty | 11 | $4,972 | $380.23 | 50% |
| Mount Melville | 16 | $4,310 | $308.29 | 46% |
| Kenmore | 10 | $4,169 | $422.36 | 39% |
| St Andrews | 348 | $4,149 | $378.14 | 51% |
| Gilmerton | 10 | $4,080 | $440.07 | 36% |
| Insh | 12 | $4,049 | $235.95 | 63% |
| Leuchars | 16 | $3,922 | $407.10 | 43% |
| North Berwick | 97 | $3,840 | $326.95 | 51% |
| Nethy Bridge | 48 | $3,812 | $253.12 | 54% |
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