Airbnb Market Analytics, Statistics and Data in Winchester, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Winchester? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Winchester:
How much do Airbnb hosts make on average per month in Winchester?
The short-term rental market in Winchester shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,519 per month
- Strong performing properties (top 25%) make $4,256 or more
- Best-in-class properties (top 10%) achieve $6,744+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,325
Revenue Variations by Month
Occupancy Rates Throughout the Year in Winchester
The market in Winchester shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Winchester
Daily rates in Winchester vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $156 per night
- Strong performing properties (top 25%) secure $250 or more
- Best-in-class properties (top 10%) pull in $435+ per night
- Entry-level properties (bottom 25%) earn around $106
Daily Rate Variations by Month
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Seasonality patterns in Winchester
Peak Season (August, July, June)
- Revenue peaks at $4057.54 per month
- Occupancy rates reach 58.95%
- Daily rates average $229.52
Shoulder Season
- Revenue averages $3363.36 per month
- Occupancy maintains 48.28%
- Daily rates hold at $222.66
Low Season (March, February, January)
- Revenue drops to $2333.18 per month
- Occupancy decreases to 36.09%
- Daily rates adjust to $209.60
Is it still profitable to do Airbnb in Winchester in 2025?
Yes! Winchester demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $3363 and With 469 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Winchester
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Centre | The heart of Winchester, bustling with shops, cafes, and rich history. A prime location for tourists wanting easy access to all attractions within walking distance. | Winchester Cathedral, The Great Hall, The Winchester Science Centre, Victorian Christmas Market, High Street shopping, The Wykeham Arms |
| Winchester College | One of the oldest schools in the UK, located in an area rich with historic buildings and lovely architecture. Ideal for visitors interested in education and local history. | Winchester College Chapel, The College's historic buildings, Beautiful gardens, The Old School |
| Alresford | A charming town just outside Winchester, known for its quaint streets and the historic watercress railway. A perfect getaway for those looking to explore the countryside. | Alresford’s Watercress Line, The Old Fire Station Bookshop, Tiffin Tea Rooms, St. John's Church |
| Winchester Cathedral Grounds | Famous for the stunning Winchester Cathedral and its beautiful gardens, attracting many visitors year-round to this serene area. | Winchester Cathedral, The Close Gardens, The Statue of King Alfred, Cathedral Shop |
| The Brooks Shopping Centre | A popular shopping district that attracts both locals and tourists, featuring a variety of shops and eateries, making it convenient for visitors. | The Brooks Shopping Centre, Various retail shops, Cafes and restaurants, Close to the city centre |
| Hanging Gutt | Known for its beautiful countryside walks and historic sites, ideal for guests looking to immerse themselves in nature and explore local history. | The Itchen Way, Hanging Ghyll, Nature reserves, Watermead Park |
| St Catherines Hill | A natural reserve offering stunning views of Winchester and the surrounding area, perfect for outdoor enthusiasts and those looking to escape the city noise. | St Catherines Hill Woodlands, Panoramic views of Winchester, Walking trails, Biodiversity gardens |
| Kingsgate | A residential area with a blend of local shops and amenities, perfect for those who want a more tranquil stay while still being close to the attractions. | Kingsgate Park, Local shops, Theatre Royal Winchester, Public gardens |
Do you need a license for Airbnb in Winchester?
We recommend checking directly with Winchester's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Winchester
Stillwaters House at Avington Estate
Entire Place • 1 bedroom
Boutique Georgian Mansion Nr Winchester Sleeps 14
Entire Place • 7 bedrooms
Serene Riverside: 6BR Luxury Retreat in Curdridge
Entire Place • 6 bedrooms
Meon Valley Mansion
Entire Place • 6 bedrooms
The Oaks Barns with Hot Tub
Entire Place • 6 bedrooms
Luxury Escape with River Views
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Winchester
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 12 | $594,008 | 115 | 4.09/5.0 |
| L | 13 | $470,671 | 441 | 4.44/5.0 |
| Josie | 6 | $393,836 | 25 | 2.47/5.0 |
| Claire | 14 | $365,209 | 759 | 4.57/5.0 |
| David | 3 | $338,559 | 139 | 4.86/5.0 |
| Kate | 3 | $268,529 | 551 | 4.89/5.0 |
| Fresh Air Holidays | 1 | $215,464 | 12 | 5.00/5.0 |
| Charlotte | 2 | $213,566 | 51 | 4.99/5.0 |
| Natalie Laura | 3 | $209,817 | 45 | 4.56/5.0 |
| Jim | 6 | $200,376 | 124 | 3.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Winchester
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.1%), with house and apartment & condo properties comprising 71.2% of inventory
- Strong specialty sector (22.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 469 properties in Winchester shows that 1 bedroom properties are most prevalent, making up 38.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.0% of all listings.
Key Insights
- Most common: 1 bedroom (38.8%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 65.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 469 properties in Winchester reveals that 2 guests properties dominate the market, representing 32.2% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 58.8% of the market.
Key Insights
- Most common capacity: 2 guests (32.2% of market)
- Least common capacity: 1 guest (1.1% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 58.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 469 properties in Winchester, the most common availability pattern is 91-180 days (30.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30.3% of properties).
Key Insights
- Most common availability window: 91-180 days (30.1%)
- Most common booking duration: 181-270 days (30.3%)
- Properties with high availability (180+ days): 59.3%
- Properties with long-term bookings (180+ days): 42.0%
Minimum Stay Distributions
1 Night
127 listings
30% of total
2 Nights
155 listings
36.6% of total
3 Nights
55 listings
13% of total
4-6 Nights
35 listings
8.3% of total
7-29 Nights
23 listings
5.4% of total
30+ Nights
28 listings
6.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.6%
- Mid-length stays (4-6 nights) represent 8.3% of listings
- Monthly+ stays (6.6%) suggest a stable extended-stay market
- High market flexibility with 79.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
10 listings
2.4% of total
Refundable
3 listings
0.7% of total
Super Strict 30 Days
4 listings
1% of total
Non-refundable
5 listings
1.2% of total
Flexible
89 listings
21.5% of total
Moderate
138 listings
33.3% of total
Firm
84 listings
20.3% of total
Strict
81 listings
19.6% of total
Key Insights
- Moderate is the preferred policy at 33.3% of listings
- The market shows a balanced distribution between guest-friendly (54.8%) and strict (39.9%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 81 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 44 days
- Summer shows the longest average booking window at 76 days, while Winter has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 76 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Winchester
Below is the distribution of amenities across listings in Winchester:
Traveler Demographics
Key Insights
- Domestic travelers make up 82.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.4%) and Australia (2.8%)
- English is the top language at 75.3%, followed by French (10.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Winchester. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
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