Airbnb Market Analytics, Statistics and Data in Thanet, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Thanet? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Thanet:
How much do Airbnb hosts make on average per month in Thanet?
The short-term rental market in Thanet shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,160 per month
- Strong performing properties (top 25%) make $3,763 or more
- Best-in-class properties (top 10%) achieve $6,097+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,108
Revenue Variations by Month
Occupancy Rates Throughout the Year in Thanet
The market in Thanet shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Thanet
Daily rates in Thanet vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $163 per night
- Strong performing properties (top 25%) secure $245 or more
- Best-in-class properties (top 10%) pull in $388+ per night
- Entry-level properties (bottom 25%) earn around $114
Daily Rate Variations by Month
Get Live Thanet Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Thanet
Peak Season (August, July, June)
- Revenue peaks at $4730.33 per month
- Occupancy rates reach 64.46%
- Daily rates average $227.56
Shoulder Season
- Revenue averages $3035.41 per month
- Occupancy maintains 40.73%
- Daily rates hold at $214.03
Low Season (February, November, January)
- Revenue drops to $1894.56 per month
- Occupancy decreases to 26.76%
- Daily rates adjust to $202.85
Is it still profitable to do Airbnb in Thanet in 2025?
Yes! Thanet demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $3035 and As a mature market with 1255 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Thanet
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Broadstairs | Quaint coastal town known for its sandy beaches and charming Victorian architecture. Popular with families and beach lovers during the summer. | Viking Bay, Bleak House, Broadstairs Harbour, Dickens House Museum, Stone Bay |
| Margate | Famous for its sandy beaches and vibrant arts scene, Margate is seeing a resurgence as a trendy destination with attractions for all ages. | Dreamland, Turner Contemporary, Margate Old Town, Margate Main Sands, Shell Grotto |
| Ramsgate | Historic port town with beautiful architecture and stunning beaches, widely appreciated for its lively marina and cultural offerings. | Ramsgate Harbour, Ellington Park, The Granville Theatre, The Ramsgate Tunnels, The Palace Cinema |
| Westgate-on-Sea | A quieter seaside resort known for its beautiful beaches and picturesque gardens, attracting visitors looking for a relaxing getaway. | Westgate Bay Beach, St. Augustine's Church, Westgate Gardens, The Clarendon Hotel, Westgate-on-Sea Railway Station |
| Birchington | A charming village with a friendly atmosphere, known for its coastal parks and proximity to scenic walks along the coastline. | Minnis Bay, Quex Park, Birchington Beach, St. Thomas' Church, The Old Village |
| Cliftonville | Seaside area just north of Margate, known for its eclectic mix of cafes, artistic community, and proximity to the beach. Perfect for younger crowds seeking a lively atmosphere. | Palm Bay, Margate Main Sands, The Old Kent Market, Cafes and street art, The Turner Contemporary |
| Palm Bay | A mostly residential area with beautiful views over the coastline, ideal for visitors looking for a peaceful retreat close to Margate's amenities. | Palm Bay Beach, The Coastal Park, Local cafes, Beachfront promenades, Walking paths along the coast |
| Kingston | A little-known gem offering a mix of beach and countryside, attracting those who appreciate tranquility and the natural beauty of Thanet. | Local nature trails, Coastal views, Quiet beaches, Cafes and local shops, Nearby historical sites |
Do you need a license for Airbnb in Thanet?
We recommend checking directly with Thanet's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Thanet
Zen House: Boutique Getaway 5 mins to beach
Entire Place • 6 bedrooms
West Bay House
Entire Place • 9 bedrooms
Near beach, games room, parking & dog friendly
Entire Place • 5 bedrooms
5 Double Bedrooms, Art Deco Villa with sea views
Entire Place • 5 bedrooms
Debenham Lodge Margate
Entire Place • 8 bedrooms
Questeds
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Thanet
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 29 | $1,236,453 | 251 | 3.01/5.0 |
| Stephanie | 23 | $1,052,662 | 1561 | 4.47/5.0 |
| Lets Host For You | 18 | $835,370 | 826 | 4.85/5.0 |
| SoHot Stays | 17 | $802,098 | 1424 | 4.91/5.0 |
| My Seaside | 29 | $799,777 | 456 | 4.37/5.0 |
| Karim | 12 | $682,014 | 854 | 4.89/5.0 |
| Seastay | 21 | $654,304 | 1453 | 4.88/5.0 |
| Cloud | 8 | $628,468 | 244 | 4.94/5.0 |
| Alex | 8 | $422,635 | 268 | 4.82/5.0 |
| 470927363 | 22 | $398,828 | 32 | 0.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Thanet
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.7%), with house and apartment & condo properties comprising 91.2% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile, unique stays segments (8.8% combined)
Room Capacity Distribution
Analysis of 1,255 properties in Thanet shows that 2 bedrooms properties are most prevalent, making up 35.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 62.8% of all listings.
Key Insights
- Most common: 2 bedrooms (35.6%)
- Least common: 5+ bedrooms (4.9%)
- Market concentration: 62.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,255 properties in Thanet reveals that 4 guests properties dominate the market, representing 30% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 49.4% of the market.
Key Insights
- Most common capacity: 4 guests (30% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 49.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,255 properties in Thanet, the most common availability pattern is 271-366 days (37.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (37.2% of properties).
Key Insights
- Most common availability window: 271-366 days (37.7%)
- Most common booking duration: 91-180 days (37.2%)
- Properties with high availability (180+ days): 73.8%
- Properties with long-term bookings (180+ days): 27.3%
Minimum Stay Distributions
1 Night
283 listings
26.1% of total
2 Nights
527 listings
48.6% of total
3 Nights
103 listings
9.5% of total
4-6 Nights
28 listings
2.6% of total
7-29 Nights
28 listings
2.6% of total
30+ Nights
116 listings
10.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.7%
- Mid-length stays (4-6 nights) represent 2.6% of listings
- Monthly+ stays (10.7%) suggest a stable extended-stay market
- High market flexibility with 84.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
38 listings
3.6% of total
Super Strict 30 Days
18 listings
1.7% of total
Flexible
176 listings
16.5% of total
Moderate
409 listings
38.3% of total
Firm
200 listings
18.7% of total
Strict
226 listings
21.2% of total
Key Insights
- Moderate is the preferred policy at 38.3% of listings
- The market shows a balanced distribution between guest-friendly (54.8%) and strict (39.9%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 80 days
- Shortest booking windows are in Feb, Jan, Nov, averaging 43 days
- Summer shows the longest average booking window at 80 days, while Fall has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 80 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in Thanet
Below is the distribution of amenities across listings in Thanet:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2%) and Australia (1%)
- English is the top language at 72.5%, followed by French (11.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Thanet. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| Cliffe | 12 | $3,397 | $219.54 | 48% |
| Sevenoaks | 172 | $3,068 | $273.26 | 44% |
| Tardinghen | 12 | $3,008 | $260.56 | 39% |
| Miannay | 10 | $2,840 | $220.00 | 30% |
| Langemark - Poelkapelle | 14 | $2,832 | $200.62 | 48% |
| Wealden | 668 | $2,810 | $246.56 | 44% |
| Ypres | 92 | $2,650 | $234.16 | 40% |
| Rother | 995 | $2,640 | $247.40 | 42% |
| Uttlesford | 225 | $2,629 | $223.91 | 46% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights