Airbnb Market Analytics, Statistics and Data in New Forest, England, United Kingdom

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in New Forest? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in New Forest:

Average Daily Rate

$245

Occupancy Rate

46.39%

Annual Revenue

$34,236

Revenue Growth YoY

-0.30%

Best Month

August

Worst Month

January

Regulation

Low

Active Listings

1203

How much do Airbnb hosts make on average per month in New Forest?

The short-term rental market in New Forest shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,644 per month
Strong performing properties (top 25%) make $4,433 or more
Best-in-class properties (top 10%) achieve $7,122+ monthly
Entry-level properties (bottom 25%) typically earn around $1,366

Revenue Variations by Month

Occupancy Rates Throughout the Year in New Forest

The market in New Forest shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 46% occupancy rates
Strong performing properties (top 25%) achieve 67% or higher
Best-in-class properties (top 10%) reach 84%+occupancy
Entry-level properties (bottom 25%) average around 24%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in New Forest

Daily rates in New Forest vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $171 per night
Strong performing properties (top 25%) secure $273 or more
Best-in-class properties (top 10%) pull in $482+ per night
Entry-level properties (bottom 25%) earn around $121

Daily Rate Variations by Month

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Seasonality patterns in New Forest

Peak Season (August, July, June)

Revenue peaks at $5080.23 per month
Occupancy rates reach 65.74%
Daily rates average $258.49

Shoulder Season

Revenue averages $3534.88 per month
Occupancy maintains 46.48%
Daily rates hold at $247.40

Low Season (February, November, January)

Revenue drops to $2468.13 per month
Occupancy decreases to 34.45%
Daily rates adjust to $232.65

Is it still profitable to do Airbnb in New Forest in 2025?

Yes! New Forest demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3535 and As a mature market with 1203 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in New Forest

Area	Why Choose This Area	Key Attractions
Lyndhurst	The capital of the New Forest, Lyndhurst serves as a central hub with easy access to the forest's attractions. It's a charming village with shops, eateries, and the New Forest Heritage Centre, making it ideal for family and nature-loving tourists.	New Forest Heritage Centre, Knightwood Oak, Lyndhurst Cemetery, The New Forest Tour, Bolderwood Deer Sanctuary
Bournemouth	Coastal town that offers beautiful beaches and a vibrant nightlife, making it a popular destination for city dwellers and holidaymakers. It's only a short drive from the New Forest, providing an excellent base for exploration.	Bournemouth Beach, Bournemouth Pier, The Pavilion, The Jurassic Coast, Westbourne
Brockenhurst	A picturesque village located in the heart of the New Forest, Brockenhurst is famous for its scenic beauty and wild ponies. It has great access to walking and cycling routes, making it appealing for outdoor activities.	Brockenhurst Village, St. Nicholas Church, The New Forest Cider, Brockenhurst Common, Walking and Cycling Routes
Ringwood	A town located on the edge of the New Forest, Ringwood has a mix of history and modern amenities. It features beautiful parks and is close to attractions like the Avon Valley.	Ringwood Brewery, Avon Valley, Fleets Hill, Ringwood Town Centre, Moors Valley Country Park
Christchurch	A historic town with beautiful architecture and a charming harbor, Christchurch is a popular tourist destination with easy access to the New Forest and its own beaches. It's perfect for families and couples.	Christchurch Priory, Mudeford Quay, Christchurch Harbour, Stanpit Marsh, Avon Beach
Sway	A small village with beautiful surroundings, Sway is ideal for those looking to experience the tranquil side of the New Forest. It is great for walking and enjoying nature away from the more crowded tourist spots.	Sway Village, Sway Common, New Forest walks, Local pubs and eateries, The Old Sway
Fordingbridge	A market town that provides a gateway to the New Forest, Fordingbridge has a historic charm and is on the banks of the River Avon. It attracts visitors interested in history, nature, and riverside activities.	Fordingbridge Town Centre, The River Avon, Fordingbridge Church, Parks and Gardens, Nearby nature trails
Hordle	A quaint village situated just outside the New Forest, Hordle offers a serene environment and is perfect for those wanting a quiet retreat while still being close to the forest's outdoor activities.	Hordle Parish Church, Hordle Lane, Nearby coast and beaches, Local walking trails, Peaceful countryside

Do you need a license for Airbnb in New Forest?

$848.11

Daily Rate

Top Performing Professional Hosts in New Forest

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Cottages	49	$1,915,379	513	3.65/5.0
Christine	16	$1,482,961	992	4.92/5.0
Caroline	9	$751,479	101	3.11/5.0
New Forest Escapes	30	$514,351	313	3.77/5.0
Sam	1	$426,319	49	4.82/5.0
Staycation Gateway	3	$341,883	65	4.88/5.0
Sheena	3	$283,481	283	4.93/5.0
Hoseasons	11	$283,001	17	1.18/5.0
Hayley	7	$278,417	313	4.90/5.0
Martin	5	$274,104	721	4.92/5.0

Additional analytics on vacation rental, real estate, short term rental data in New Forest

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (88%), with house and outdoor & mobile properties comprising 66.1% of inventory
Strong specialty sector (26.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in unique stays segments (4.9% combined)

Room Capacity Distribution

Analysis of 1,203 properties in New Forest shows that 1 bedroom properties are most prevalent, making up 33.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.0% of all listings.

Key Insights

Most common: 1 bedroom (33.3%)
Least common: 5+ bedrooms (5.2%)
Market concentration: 60.0% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 1,203 properties in New Forest reveals that 2 guests properties dominate the market, representing 27.7% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 52.5% of the market.

Key Insights

Most common capacity: 2 guests (27.7% of market)
Least common capacity: 1 guest (0.4% of market)
Average guest capacity: 4.1 guests per property
Market concentration: 52.5% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 1,203 properties in New Forest, the most common availability pattern is 181-270 days (30.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30% of properties).

Key Insights

Most common availability window: 181-270 days (30.7%)
Most common booking duration: 91-180 days (30%)
Properties with high availability (180+ days): 61.2%
Properties with long-term bookings (180+ days): 40.6%

Minimum Stay Distributions

1 Night (21.4%)

1 Night

234 listings

21.4% of total

2 Nights (41.2%)

2 Nights

452 listings

41.2% of total

3 Nights (20%)

3 Nights

219 listings

20% of total

4-6 Nights (4.9%)

4-6 Nights

54 listings

4.9% of total

7-29 Nights (1.9%)

7-29 Nights

21 listings

1.9% of total

30+ Nights (10.6%)

30+ Nights

116 listings

10.6% of total

Key Insights

Short stays (1-2 nights) dominate the market at 62.6%
Mid-length stays (4-6 nights) represent 4.9% of listings
Monthly+ stays (10.6%) suggest a stable extended-stay market
High market flexibility with 82.6% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Refundable (0.4%)

Refundable

4 listings

0.4% of total

Non-refundable (0.2%)

Non-refundable

2 listings

0.2% of total

Super Strict 60 Days (6.3%)

Super Strict 60 Days

69 listings

6.3% of total

Super Strict 30 Days (0.1%)

Super Strict 30 Days

1 listings

0.1% of total

Flexible (16%)

Flexible

176 listings

16% of total

Moderate (31.3%)

Moderate

344 listings

31.3% of total

Firm (18.9%)

Firm

208 listings

18.9% of total

Strict (26.8%)

Strict

294 listings

26.8% of total

Key Insights

Moderate is the preferred policy at 31.3% of listings
The market shows a balanced distribution between guest-friendly (47.3%) and strict (45.7%) policies
Strong market consensus around Moderate policies
Super Strict 30 Days policies are least common at 0.1% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Jun, Jul, averaging 88 days
Shortest booking windows are in Nov, Jan, Feb, averaging 51 days
Summer shows the longest average booking window at 83 days, while Winter has the shortest at 57 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 83 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Nov-Feb when lead times are shortest

Popular Airbnb Amenities in New Forest

Below is the distribution of amenities across listings in New Forest:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 92.9% of total guests, indicating a dominant local market share.
Primary international markets: United States (1.5%) and Australia (1.1%)
English is the top language at 79%, followed by French (8.6%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%

Recommendations

Target marketing campaigns for England and London markets
Develop localized content for United States and Australia
Prioritize English and French language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding New Forest. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Englishcombe	13	$9,337	$580.71	48%
Dorney	12	$8,798	$645.14	45%
Chew Magna	14	$6,741	$398.56	48%
Lambourn	11	$6,432	$680.78	28%
City of Westminster	1,350	$6,261	$490.13	52%
Stoke St. Michael	10	$6,129	$429.47	44%
Long Sutton	18	$6,097	$384.21	50%
Oldland Common	14	$5,212	$344.32	45%
Old Windsor	22	$5,182	$339.50	56%
St Martin	12	$5,160	$489.71	52%

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