Airbnb Market Analytics, Statistics and Data in Liverpool, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Liverpool? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Liverpool:
How much do Airbnb hosts make on average per month in Liverpool?
The short-term rental market in Liverpool shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,917 per month
- Strong performing properties (top 25%) make $3,428 or more
- Best-in-class properties (top 10%) achieve $5,424+ monthly
- Entry-level properties (bottom 25%) typically earn around $893
Revenue Variations by Month
Occupancy Rates Throughout the Year in Liverpool
The market in Liverpool shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Liverpool
Daily rates in Liverpool vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $134 per night
- Strong performing properties (top 25%) secure $219 or more
- Best-in-class properties (top 10%) pull in $363+ per night
- Entry-level properties (bottom 25%) earn around $81
Daily Rate Variations by Month
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Seasonality patterns in Liverpool
Peak Season (May, June, March)
- Revenue peaks at $3004.95 per month
- Occupancy rates reach 49.35%
- Daily rates average $213.76
Shoulder Season
- Revenue averages $2571.73 per month
- Occupancy maintains 40.81%
- Daily rates hold at $198.75
Low Season (August, December, January)
- Revenue drops to $1757.60 per month
- Occupancy decreases to 32.94%
- Daily rates adjust to $187.83
Is it still profitable to do Airbnb in Liverpool in 2025?
Yes! Liverpool demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $2572 and As a mature market with 2098 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Liverpool
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Liverpool City Centre | The bustling heart of Liverpool, known for its shopping, dining, and vibrant nightlife. It's the prime location for tourists wanting to explore the city's rich history and culture. | The Beatles Story, Royal Albert Dock, Liverpool ONE, St. George's Hall, Museum of Liverpool, Tate Liverpool |
| Albert Dock | A UNESCO World Heritage site known for its dockside architecture, museums, and galleries. Ideal for tourists interested in history and the arts, with picturesque views and plenty of dining options. | Tate Liverpool, The Beatles Story, Merseyside Maritime Museum, Louise's Restaurant at the Albert Dock, The Docklands |
| Crosby Beach | Famous for its Antony Gormley sculptures and stunning coastal views, this area appeals to those seeking a scenic retreat along with cultural experiences. | Another Place (Gormley sculptures), Crosby Beach, Blundellsands Beach, Restaurants along the coast, Nearby Sefton Park |
| Hope Street | Known for its rich cultural scene, including the Philharmonic Hall and impressive Victorian architecture, making it a popular location for arts enthusiasts. | Philharmonic Hall, Hope Street Methodist Church, Liverpool Cathedral, Everyman Theatre, The Roscoe Head Pub |
| Lark Lane | This vibrant area offers a bohemian atmosphere with eclectic bars, restaurants, and shops, attracting a trendy crowd looking for a relaxed vibe. | Lark Lane restaurants and bars, Sefton Park, The Bluecoat, Arts and crafts shops, Lark Lane market |
| Childwall | A suburb with a blend of residential charm and proximity to nature. Attractive to families and those wanting a quieter environment while still being close to the city. | Childwall Abbey, The Church of Childwall, Parks and green spaces, Local cafes, Childwall's historic areas |
| Kirkdale | An area with increasing investment and development opportunities, appealing for those looking to invest in up-and-coming neighborhoods near the city center. | Anfield Stadium nearby, Local parks, Community centers, Emerging local businesses, Kirkdale train station |
| Anfield | Home to the iconic Anfield Stadium, attracting football fans and tourists alike. It’s an active area with strong investment potential due to football-related tourism. | Anfield Stadium, The Liverpool FC Museum, Local pubs and cafes, Grekos Bistro |
Do you need a license for Airbnb in Liverpool?
We recommend checking directly with Liverpool's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Liverpool
Huge House - 12 Double Bedrooms Sleeps up to 30ppl
Entire Place • 12 bedrooms
Huge Mansion w/ Hot Tub, Sauna and more!
Entire Place • 4 bedrooms
Huge Stag/Hen ApartHotel-30+ Guests
Entire Place • 6 bedrooms
Host & Stay | The Rodney Townhouse
Entire Place • 8 bedrooms
Luxury 5 floor City centre Townhouse - sleeps 18
Entire Place • 6 bedrooms
Host & Stay | The Coachouse at Pilgrim St
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Liverpool
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dale | 115 | $4,720,625 | 6846 | 4.26/5.0 |
| UStay | 33 | $1,333,454 | 1197 | 4.43/5.0 |
| Peter And Team | 41 | $1,181,383 | 1498 | 3.24/5.0 |
| Callum | 17 | $886,711 | 641 | 4.93/5.0 |
| Air Host And Stay | 31 | $687,319 | 538 | 4.08/5.0 |
| Nikhil At Flatzy Liverpool | 13 | $677,036 | 1126 | 4.81/5.0 |
| Carl | 13 | $652,085 | 1510 | 4.77/5.0 |
| Michael | 11 | $639,693 | 377 | 4.59/5.0 |
| Hinkley Homes | 21 | $578,373 | 103 | 1.96/5.0 |
| Danielle | 28 | $559,254 | 3317 | 4.81/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Liverpool
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73.5%), with apartment & condo and house properties comprising 93.5% of inventory
- Untapped potential in others, outdoor & mobile segments (0.9% combined)
Room Capacity Distribution
Analysis of 2,098 properties in Liverpool shows that 1 bedroom properties are most prevalent, making up 33.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.6% of all listings.
Key Insights
- Most common: 1 bedroom (33.7%)
- Least common: 5+ bedrooms (5.1%)
- Market concentration: 61.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,098 properties in Liverpool reveals that 8+ guests properties dominate the market, representing 20.2% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 39.4% of the market.
Key Insights
- Most common capacity: 8+ guests (20.2% of market)
- Least common capacity: 1 guest (1.8% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 39.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,098 properties in Liverpool, the most common availability pattern is 271-366 days (37.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.4% of properties).
Key Insights
- Most common availability window: 271-366 days (37.2%)
- Most common booking duration: 91-180 days (29.4%)
- Properties with high availability (180+ days): 66.2%
- Properties with long-term bookings (180+ days): 35.5%
Minimum Stay Distributions
1 Night
729 listings
41.2% of total
2 Nights
516 listings
29.2% of total
3 Nights
88 listings
5% of total
4-6 Nights
84 listings
4.7% of total
7-29 Nights
150 listings
8.5% of total
30+ Nights
203 listings
11.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.4%
- Mid-length stays (4-6 nights) represent 4.7% of listings
- Monthly+ stays (11.5%) suggest a stable extended-stay market
- High market flexibility with 75.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
6 listings
0.4% of total
Super Strict 60 Days
9 listings
0.6% of total
Non-refundable
6 listings
0.4% of total
Super Strict 30 Days
31 listings
1.9% of total
Flexible
351 listings
21.5% of total
Moderate
473 listings
28.9% of total
Firm
350 listings
21.4% of total
Strict
410 listings
25.1% of total
Key Insights
- Moderate is the preferred policy at 28.9% of listings
- The market shows a balanced distribution between guest-friendly (50.4%) and strict (46.5%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Apr, averaging 92 days
- Shortest booking windows are in Dec, Oct, Jan, averaging 41 days
- Summer shows the longest average booking window at 78 days, while Winter has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 78 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Liverpool
Below is the distribution of amenities across listings in Liverpool:
Traveler Demographics
Key Insights
- Domestic travelers make up 66.5% of total guests, indicating a significant local market share.
- Primary international markets: United States (9.3%) and Ireland (3.5%)
- English is the top language at 74.3%, followed by Spanish (9.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Ireland
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Liverpool. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Abbeycwmhir | 10 | $4,525 | $259.34 | 51% |
| Seascale | 11 | $4,489 | $357.98 | 45% |
| Waverton | 18 | $4,473 | $491.43 | 32% |
| Pickmere | 12 | $4,433 | $396.92 | 31% |
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