Airbnb Market Analytics, Statistics and Data in Rother, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rother? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rother:
How much do Airbnb hosts make on average per month in Rother?
The short-term rental market in Rother shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,498 per month
- Strong performing properties (top 25%) make $4,349 or more
- Best-in-class properties (top 10%) achieve $7,202+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,247
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rother
The market in Rother shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rother
Daily rates in Rother vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $178 per night
- Strong performing properties (top 25%) secure $270 or more
- Best-in-class properties (top 10%) pull in $445+ per night
- Entry-level properties (bottom 25%) earn around $128
Daily Rate Variations by Month
Get Live Rother Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Rother
Peak Season (August, July, June)
- Revenue peaks at $5120.38 per month
- Occupancy rates reach 62.53%
- Daily rates average $256.07
Shoulder Season
- Revenue averages $3462.06 per month
- Occupancy maintains 42.11%
- Daily rates hold at $242.19
Low Season (February, November, January)
- Revenue drops to $2259.84 per month
- Occupancy decreases to 28.88%
- Daily rates adjust to $224.69
Is it still profitable to do Airbnb in Rother in 2025?
Yes! Rother demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $3462 and As a mature market with 995 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rother
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Bexhill-on-Sea | A charming seaside town with beautiful beach views and a relaxed atmosphere. Ideal for family vacations and weekend getaways, attracting visitors to its long pebble beach and local attractions. | Bexhill Beach, De La Warr Pavilion, Bexhill Museum, Egerton Park, St. Augustine's Church |
| Battle | Rich in history and culture, famous for the Battle of Hastings. It appeals to history buffs and tourists interested in medieval England, providing a quaint, picturesque setting. | Battle Abbey, Battle Hill, Ightam Mote, St. Mary the Virgin Church, Battle Museum |
| Hastings | A vibrant coastal town famous for its historical sites and fun attractions. It offers a lively arts scene, diverse dining options, and is popular with tourists seeking a traditional British seaside experience. | Hastings Castle, West Hill Lift, Sea Life Centre, Hastings Old Town, Smugglers Adventure |
| Rye | A historic market town with cobbled streets and stunning medieval architecture, attracting visitors who enjoy charming shops and beautiful countryside settings. A perfect spot for weekend escapes. | Rye Castle, St. Mary's Church, The Mermaid Inn, Rye Harbour Nature Reserve, Lydden Spout |
| Winchelsea | A quaint and peaceful village with rich history and beautiful countryside, appealing to those looking for a tranquil getaway. Known for its historic sites and picturesque views. | Winchelsea Beach, St. Thomas the Martyr Church, The Old Bell Inn, The Court Hall, The Tithe Barn |
| Dungeness | A unique landscape with a beautiful shingle beach and distinctive architecture. It attracts nature lovers and photographers, known for its striking scenery and wildlife. | Dungeness Nature Reserve, The Old Lighthouse, Dungeness Beach, Dungeness Railways, The Romney, Hythe & Dymchurch Railway |
| Pevensey Bay | A scenic coastal area with a family-friendly beach. Popular with seaside tourists, it's an excellent spot for water sports and enjoying relaxing beach days. | Pevensey Castle, Pevensey Bay Beach, The Old Star Inn, Eastbourne Redoubt, Beachy Head |
| Eastbourne | A popular seaside resort with a long pebbled beach and a range of attractions. It draws in family vacations and couples seeking relaxation, known for its beautiful seafront and pier. | Eastbourne Pier, Beachy Head, Towner Art Gallery, Eastbourne Bandstand, Sovereign Harbour |
Do you need a license for Airbnb in Rother?
We recommend checking directly with Rother's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rother
Elizabethan House East Sussex
Entire Place • 7 bedrooms
Seabreeze Beach House, with private spa, Camber.
Entire Place • 2 bedrooms
Beautiful Sussex house - picture perfect
Entire Place • 5 bedrooms
Gr II listed country house with pool (whole house)
Entire Place • 7 bedrooms
Cedar Beach House
Entire Place • 4 bedrooms
Barefoot Beach House
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Rother
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 47 | $2,052,808 | 635 | 4.40/5.0 |
| Jacqui | 26 | $1,761,041 | 670 | 4.64/5.0 |
| Original Cottages Kent & Susse | 35 | $894,558 | 118 | 1.82/5.0 |
| Uk Getaways | 45 | $852,208 | 440 | 3.88/5.0 |
| Beside The Sea Holidays | 37 | $563,632 | 2045 | 4.89/5.0 |
| Georgina | 15 | $517,528 | 396 | 4.28/5.0 |
| Penny | 17 | $410,047 | 166 | 3.06/5.0 |
| Julie | 2 | $396,591 | 21 | 5.00/5.0 |
| Keith | 2 | $333,186 | 87 | 5.00/5.0 |
| John | 1 | $321,828 | 9 | 4.44/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rother
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.8%), with house and outdoor & mobile properties comprising 69.1% of inventory
- Strong specialty sector (22.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (4.0% combined)
Room Capacity Distribution
Analysis of 995 properties in Rother shows that 2 bedrooms properties are most prevalent, making up 31.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 60.1% of all listings.
Key Insights
- Most common: 2 bedrooms (31.4%)
- Least common: 5+ bedrooms (4.5%)
- Market concentration: 60.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 995 properties in Rother reveals that 4 guests properties dominate the market, representing 24.5% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 48.7% of the market.
Key Insights
- Most common capacity: 4 guests (24.5% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 48.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 995 properties in Rother, the most common availability pattern is 271-366 days (38.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33% of properties).
Key Insights
- Most common availability window: 271-366 days (38.1%)
- Most common booking duration: 91-180 days (33%)
- Properties with high availability (180+ days): 71.6%
- Properties with long-term bookings (180+ days): 30.3%
Minimum Stay Distributions
1 Night
234 listings
26.6% of total
2 Nights
382 listings
43.5% of total
3 Nights
158 listings
18% of total
4-6 Nights
24 listings
2.7% of total
7-29 Nights
5 listings
0.6% of total
30+ Nights
76 listings
8.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.1%
- Mid-length stays (4-6 nights) represent 2.7% of listings
- Monthly+ stays (8.6%) suggest a stable extended-stay market
- High market flexibility with 88.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
67 listings
7.7% of total
Refundable
1 listings
0.1% of total
Super Strict 30 Days
7 listings
0.8% of total
Non-refundable
1 listings
0.1% of total
Flexible
153 listings
17.5% of total
Moderate
184 listings
21% of total
Firm
261 listings
29.8% of total
Strict
201 listings
23% of total
Key Insights
- Firm is the preferred policy at 29.8% of listings
- The market shows a balanced distribution between guest-friendly (38.5%) and strict (52.8%) policies
- Strong market consensus around Firm policies
- Non-refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 82 days
- Shortest booking windows are in Nov, Feb, Jan, averaging 52 days
- Summer shows the longest average booking window at 81 days, while Winter has the shortest at 57 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 81 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Rother
Below is the distribution of amenities across listings in Rother:
Traveler Demographics
Key Insights
- Domestic travelers make up 90% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.3%) and Germany (1.3%)
- English is the top language at 72%, followed by French (11.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United States and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rother. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| Eton | 27 | $3,838 | $269.13 | 49% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights