Airbnb Market Analytics, Statistics and Data in Folkestone and Hythe District, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Folkestone and Hythe District? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Folkestone and Hythe District:
How much do Airbnb hosts make on average per month in Folkestone and Hythe District?
The short-term rental market in Folkestone and Hythe District shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,233 per month
- Strong performing properties (top 25%) make $3,911 or more
- Best-in-class properties (top 10%) achieve $6,627+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,140
Revenue Variations by Month
Occupancy Rates Throughout the Year in Folkestone and Hythe District
The market in Folkestone and Hythe District shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Folkestone and Hythe District
Daily rates in Folkestone and Hythe District vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $153 per night
- Strong performing properties (top 25%) secure $248 or more
- Best-in-class properties (top 10%) pull in $500+ per night
- Entry-level properties (bottom 25%) earn around $107
Daily Rate Variations by Month
Get Live Folkestone and Hythe District Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Folkestone and Hythe District
Peak Season (August, July, June)
- Revenue peaks at $4342.35 per month
- Occupancy rates reach 60.27%
- Daily rates average $259.69
Shoulder Season
- Revenue averages $3155.46 per month
- Occupancy maintains 43.60%
- Daily rates hold at $239.96
Low Season (December, November, January)
- Revenue drops to $2132.54 per month
- Occupancy decreases to 31.22%
- Daily rates adjust to $226.32
Is it still profitable to do Airbnb in Folkestone and Hythe District in 2025?
Yes! Folkestone and Hythe District demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $3155 and As a mature market with 584 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Folkestone and Hythe District
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Folkestone Harbour | A picturesque harbor area with views across the English Channel. Ideal for tourists wanting a coastal experience, with easy access to local cafes and attractions. | Folkestone Harbour Arm, Creative Quarter, The Leas, Folkestone Beach, Folkestone Triennial |
| Sandgate | A charming seaside village known for its tranquility and beautiful beach. Popular with families and couples looking for a relaxed getaway. | Sandgate Beach, Sandgate Castle, The Village Green, Coastal Path, Sandgate Esplanade |
| Hythe | A historic coastal town that offers a mix of history and seaside charm, attracting visitors interested in exploration and leisure activities. | Hythe Beach, St Leonard's Church, Royal Military Canal, Fisherman's Beach, Hythe Town Centre |
| Dymchurch | Known for its sandy beaches and amusement parks, Dymchurch is perfect for family vacations and those looking for coastal fun. | Dymchurch Beach, Dymchurch Amusement Park, The Romney, Hythe and Dymchurch Railway, Dymchurch Martello Tower, Dymchurch Village |
| Saltwood | A quaint village with beautiful countryside settings, ideal for tourists seeking a peaceful retreat with access to walking trails. | Saltwood Castle, St Peter and St Paul Church, Local Countryside Trails, Saltwood Village Center |
| Cheriton | A residential area close to Folkestone, offering affordable options for those wanting to explore the area and its proximity to the town. | Cheriton High St, Cheriton Park, Historic Buildings, Local Pubs and Restaurants |
| New Romney | A historic market town offering a blend of history, nature, and coastal access, perfect for visitors interested in exploring the Kent countryside. | New Romney Station, St Nicholas Church, Romney Marsh Visitor Centre, Local Markets |
| Lyminge | A leafy village close to the North Downs, ideal for walkers and those looking for scenic views and historical sites. | St Mary's Church, Lyminge Village Centre, Walking Trails, Local Pubs |
Do you need a license for Airbnb in Folkestone and Hythe District?
We recommend checking directly with Folkestone and Hythe District's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Folkestone and Hythe District
Modern, luxurious barn with hot tub
Entire Place • 6 bedrooms
Seaside House, Hythe Luxury 6 bedroom (4 ensuite)
Entire Place • 4 bedrooms
Dragonfly spa retreat glamping
Entire Place • 5 bedrooms
Luxury 5* Beach House for 15, Sunroom & Sauna
Entire Place • 9 bedrooms
Lovely Beach House at Greatstone, Dungeness, Kent
Entire Place • 4 bedrooms
Craythornes
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Folkestone and Hythe District
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 30 | $1,278,011 | 320 | 3.45/5.0 |
| Bloom Stays | 34 | $1,210,228 | 640 | 4.44/5.0 |
| Joanne | 5 | $258,619 | 261 | 4.86/5.0 |
| Original Cottages Kent & Susse | 9 | $244,309 | 11 | 1.57/5.0 |
| Ruth | 1 | $236,399 | 42 | 4.88/5.0 |
| Marie Odile | 6 | $216,106 | 539 | 4.76/5.0 |
| Olga And Igor | 2 | $213,103 | 133 | 4.95/5.0 |
| Louise | 2 | $184,508 | 48 | 2.38/5.0 |
| Simon | 1 | $183,795 | 59 | 4.93/5.0 |
| Adam | 4 | $179,749 | 297 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Folkestone and Hythe District
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.7%), with house and apartment & condo properties comprising 75.1% of inventory
- Strong specialty sector (19.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (2.2% combined)
Room Capacity Distribution
Analysis of 584 properties in Folkestone and Hythe District shows that 2 bedrooms properties are most prevalent, making up 31% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 57.5% of all listings.
Key Insights
- Most common: 2 bedrooms (31%)
- Least common: 5+ bedrooms (5.1%)
- Market concentration: 57.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 584 properties in Folkestone and Hythe District reveals that 4 guests properties dominate the market, representing 23.3% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 44.0% of the market.
Key Insights
- Most common capacity: 4 guests (23.3% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 44.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 584 properties in Folkestone and Hythe District, the most common availability pattern is 271-366 days (38.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.3% of properties).
Key Insights
- Most common availability window: 271-366 days (38.9%)
- Most common booking duration: 91-180 days (31.3%)
- Properties with high availability (180+ days): 69.2%
- Properties with long-term bookings (180+ days): 32.4%
Minimum Stay Distributions
1 Night
196 listings
39% of total
2 Nights
181 listings
36% of total
3 Nights
65 listings
12.9% of total
4-6 Nights
17 listings
3.4% of total
7-29 Nights
5 listings
1% of total
30+ Nights
39 listings
7.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.0%
- Mid-length stays (4-6 nights) represent 3.4% of listings
- Monthly+ stays (7.8%) suggest a stable extended-stay market
- High market flexibility with 87.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
4 listings
0.8% of total
Refundable
3 listings
0.6% of total
Super Strict 60 Days
44 listings
9% of total
Super Strict 30 Days
16 listings
3.3% of total
Flexible
107 listings
22% of total
Moderate
136 listings
27.9% of total
Firm
82 listings
16.8% of total
Strict
95 listings
19.5% of total
Key Insights
- Moderate is the preferred policy at 27.9% of listings
- The market shows a balanced distribution between guest-friendly (49.9%) and strict (36.3%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 82 days
- Shortest booking windows are in Oct, Nov, Feb, averaging 48 days
- Summer shows the longest average booking window at 78 days, while Fall has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 78 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Folkestone and Hythe District
Below is the distribution of amenities across listings in Folkestone and Hythe District:
Traveler Demographics
Key Insights
- Domestic travelers make up 83.4% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (3.6%) and United States (2.9%)
- English is the top language at 68.7%, followed by French (11.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for Germany and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Folkestone and Hythe District. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| Cliffe | 12 | $3,397 | $219.54 | 48% |
| Sevenoaks | 172 | $3,068 | $273.26 | 44% |
| Tardinghen | 12 | $3,008 | $260.56 | 39% |
| Miannay | 10 | $2,840 | $220.00 | 30% |
| Langemark - Poelkapelle | 14 | $2,832 | $200.62 | 48% |
| Wealden | 668 | $2,810 | $246.56 | 44% |
| Ypres | 92 | $2,650 | $234.16 | 40% |
| Rother | 995 | $2,640 | $247.40 | 42% |
| Uttlesford | 225 | $2,629 | $223.91 | 46% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights