Airbnb Market Analytics, Statistics and Data in Exeter, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Exeter? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Exeter:
How much do Airbnb hosts make on average per month in Exeter?
The short-term rental market in Exeter shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,856 per month
- Strong performing properties (top 25%) make $3,103 or more
- Best-in-class properties (top 10%) achieve $4,708+ monthly
- Entry-level properties (bottom 25%) typically earn around $989
Revenue Variations by Month
Occupancy Rates Throughout the Year in Exeter
The market in Exeter shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Exeter
Daily rates in Exeter vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $115 per night
- Strong performing properties (top 25%) secure $179 or more
- Best-in-class properties (top 10%) pull in $249+ per night
- Entry-level properties (bottom 25%) earn around $68
Daily Rate Variations by Month
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Seasonality patterns in Exeter
Peak Season (July, June, September)
- Revenue peaks at $2696.83 per month
- Occupancy rates reach 62.55%
- Daily rates average $155.24
Shoulder Season
- Revenue averages $2360.12 per month
- Occupancy maintains 49.66%
- Daily rates hold at $145.53
Low Season (December, February, January)
- Revenue drops to $1602.82 per month
- Occupancy decreases to 38.85%
- Daily rates adjust to $136.51
Is it still profitable to do Airbnb in Exeter in 2025?
Yes! Exeter demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and solid monthly revenue averaging $2360 and With 436 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Exeter
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Centre | The vibrant heart of Exeter, offering a mix of shopping, dining, and entertainment options. Perfect for tourists looking to enjoy the city's rich history and contemporary culture. | Exeter Cathedral, Royal Albert Memorial Museum, Princesshay Shopping Centre, Exeter Quay, The Exeter Forum |
| Pennsylvania | A sought-after residential area known for its quiet streets and access to parks. Appeals to families and visitors looking for a peaceful retreat close to the city. | Exeter Golf and Country Club, Heavitree Park, St. David's Station, Exeter College |
| St Leonards | A desirable area with beautiful Victorian architecture and proximity to city amenities. Ideal for professionals and couples seeking a charming neighborhood. | Exeter University, Southernhay Gardens, Quinta Garden, The Globe Hotel |
| Topsham | A historic town on the banks of the Exe, offering picturesque views and a range of cafés and boutiques. Perfect for visitors looking for a quaint experience. | Topsham Marshes, RSPB Bowling Green Marsh, Topsham Museum, The Strand, Darts Farm |
| Heavitree | A family-friendly neighborhood with great local amenities, parks, and schools. Ideal for those seeking a community-oriented atmosphere. | Heavitree Pleasure Ground, Heavitree Park, Local shops and cafés, St. John's Church |
| Exeter Quay | A picturesque waterfront area with a mix of pubs, restaurants, and outdoor activities. Attracts those looking to relax by the River Exe. | Exeter Quay, The Custom House, River Exe Cycle Route, Scenic boat trips, The Quay House |
| Broadclyst | A charming village just outside Exeter, offering a tranquil setting and access to nature. Great for visitors looking for a rural escape while being close to the city. | Killerton House, Broadclyst Village, Local walking trails, Exeter - East Devon Walks |
| Magdalen Road | A vibrant community known for its independent shops and eateries. Attracts those seeking a local vibe and a taste of Exeter's unique culture. | Exeter Phoenix, Magdalen Road Market, Local cafes and restaurants, Exeter's Art Scene |
Do you need a license for Airbnb in Exeter?
We recommend checking directly with Exeter's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Exeter
Large Georgian house in heart of Exeter
Entire Place • 5 bedrooms
Characterful 4 bed home in central Exeter
Entire Place • 4 bedrooms
Chic Townhouse, Historic Exeter Getaway
Entire Place • 3 bedrooms
Stylish House w/ Free Parking, Nr Exeter Centre
Entire Place • 3 bedrooms
Townhouse sleeps 8, free parking, snooker & hottub
Entire Place • 4 bedrooms
Stylish townhouse by the Quay w/ parking
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Exeter
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ShortStaysUK | 8 | $412,652 | 451 | 4.85/5.0 |
| Chris | 8 | $271,180 | 252 | 4.71/5.0 |
| Lucy | 8 | $234,317 | 433 | 4.06/5.0 |
| Lifes2Short | 10 | $222,028 | 403 | 4.33/5.0 |
| Lai | 11 | $195,456 | 241 | 4.83/5.0 |
| Elliot | 3 | $151,351 | 118 | 4.89/5.0 |
| Naomi | 4 | $133,870 | 229 | 4.71/5.0 |
| Georgie | 2 | $122,599 | 121 | 4.83/5.0 |
| Katie & Tom | 3 | $120,798 | 493 | 4.94/5.0 |
| Callum | 2 | $117,433 | 37 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Exeter
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (67.4%), with house and apartment & condo properties comprising 89.9% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile, unique stays segments (10.1% combined)
Room Capacity Distribution
Analysis of 436 properties in Exeter shows that 1 bedroom properties are most prevalent, making up 37.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.1% of all listings.
Key Insights
- Most common: 1 bedroom (37.8%)
- Least common: 5+ bedrooms (1.6%)
- Market concentration: 60.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 436 properties in Exeter reveals that 2 guests properties dominate the market, representing 25% of all listings. The average property accommodates 3.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 46.1% of the market.
Key Insights
- Most common capacity: 2 guests (25% of market)
- Least common capacity: 7 guests (1.1% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 46.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 436 properties in Exeter, the most common availability pattern is 181-270 days (30% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.8% of properties).
Key Insights
- Most common availability window: 181-270 days (30%)
- Most common booking duration: 91-180 days (29.8%)
- Properties with high availability (180+ days): 59.9%
- Properties with long-term bookings (180+ days): 41.7%
Minimum Stay Distributions
1 Night
118 listings
30.9% of total
2 Nights
116 listings
30.4% of total
3 Nights
60 listings
15.7% of total
4-6 Nights
48 listings
12.6% of total
7-29 Nights
14 listings
3.7% of total
30+ Nights
26 listings
6.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.3%
- Mid-length stays (4-6 nights) represent 12.6% of listings
- Monthly+ stays (6.8%) suggest a stable extended-stay market
- High market flexibility with 77.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
2 listings
0.5% of total
Super Strict 60 Days
1 listings
0.3% of total
Non-refundable
6 listings
1.6% of total
Flexible
90 listings
23.7% of total
Moderate
120 listings
31.6% of total
Firm
83 listings
21.8% of total
Strict
78 listings
20.5% of total
Key Insights
- Moderate is the preferred policy at 31.6% of listings
- The market shows a balanced distribution between guest-friendly (55.3%) and strict (42.3%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 67 days
- Shortest booking windows are in Feb, Mar, Jan, averaging 38 days
- Summer shows the longest average booking window at 65 days, while Winter has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 65 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Exeter
Below is the distribution of amenities across listings in Exeter:
Traveler Demographics
Key Insights
- Domestic travelers make up 80.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.7%) and Germany (1.9%)
- English is the top language at 72%, followed by French (10.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Exeter. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| St Martin | 12 | $5,160 | $489.71 | 52% |
| Limpley Stoke | 10 | $4,926 | $502.02 | 53% |
| Winsham | 11 | $4,699 | $458.19 | 50% |
| Llanrhidian | 17 | $4,593 | $329.53 | 50% |
| Ludchurch | 18 | $4,551 | $301.63 | 41% |
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