Airbnb Market Analytics, Statistics and Data in Broadland, England, United Kingdom

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Broadland? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Broadland:

Average Daily Rate

$227

Occupancy Rate

41.39%

Annual Revenue

$23,902

Revenue Growth YoY

-10.30%

Best Month

August

Worst Month

January

Regulation

Low

Active Listings

490

How much do Airbnb hosts make on average per month in Broadland?

The short-term rental market in Broadland shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,076 per month
Strong performing properties (top 25%) make $3,607 or more
Best-in-class properties (top 10%) achieve $6,442+ monthly
Entry-level properties (bottom 25%) typically earn around $1,032

Revenue Variations by Month

Occupancy Rates Throughout the Year in Broadland

The market in Broadland shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 39% occupancy rates
Strong performing properties (top 25%) achieve 64% or higher
Best-in-class properties (top 10%) reach 82%+occupancy
Entry-level properties (bottom 25%) average around 19%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Broadland

Daily rates in Broadland vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $164 per night
Strong performing properties (top 25%) secure $254 or more
Best-in-class properties (top 10%) pull in $471+ per night
Entry-level properties (bottom 25%) earn around $109

Daily Rate Variations by Month

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Seasonality patterns in Broadland

Peak Season (August, July, May)

Revenue peaks at $4109.60 per month
Occupancy rates reach 59.10%
Daily rates average $250.50

Shoulder Season

Revenue averages $2996.61 per month
Occupancy maintains 42.48%
Daily rates hold at $233.93

Low Season (November, March, January)

Revenue drops to $2098.68 per month
Occupancy decreases to 31.19%
Daily rates adjust to $220.93

Is it still profitable to do Airbnb in Broadland in 2025?

Yes! Broadland demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $2997 and With 490 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Broadland

Area	Why Choose This Area	Key Attractions
Norwich	The historic city of Norwich is a cultural hub with a rich heritage. It attracts tourists interested in medieval architecture, shopping, and vibrant arts scene, making it a prime location for Airbnb hosting.	Norwich Cathedral, Norwich Castle, The Forum, Elm Hill, Norwich Market, Museum of Norwich at the Bridewell
Wroxham	Wroxham, known as the 'capital of the Broads', is a popular destination for boating and watersport enthusiasts. Its scenic beauty and attractions bring in plenty of tourists, perfect for short-term rentals.	Wroxham Broad, Hoveton Hall, Bure Valley Railway, Wroxham Miniature Worlds, The Royal Norfolk Showground
Holt	Holt is a charming town with boutiques and eateries, surrounded by beautiful countryside. It's popular among tourists looking for a quaint getaway, ideal for hospitality ventures.	Holt Country Park, The Georgian Town, Gresham's School, The Bakery at Holt, Holt Antique Shop
Aylsham	Aylsham is a historical market town with a lively community and easy access to the Broads National Park, making it attractive to visitors seeking both culture and nature.	Aylsham Market Place, Aylsham Falls, Blickling Estate, St Michael's Church, Aylsham Heritage Centre
Cromer	Cromer is a seaside town known for its stunning beaches and traditional pier. It offers year-round tourism, especially in the summer, making it a great place for short-term rental properties.	Cromer Pier, Cromer Beach, The Amazona Zoo, North Norfolk Railway, Cromer's famous crab shops
Beccles	Beccles offers scenic views along the River Waveney and access to the Broads. Its quaint town atmosphere draws many visitors, making it an attractive option for Airbnb stays.	Beccles Lido, The Beccles Museum, River Waveney, The Barge Inn, Beccles Town Trail
Great Yarmouth	As a traditional seaside resort, Great Yarmouth boasts a rich history and many attractions, making it ideal for vacation rentals, especially during the holiday season.	Great Yarmouth Pleasure Beach, Time and Tide Museum, Great Yarmouth Sea Life Centre, The Hippodrome Circus, Venetian Waterways
Sheringham	Sheringham is a picturesque coastal town famous for its beautiful beaches and the North Norfolk Railway. It appeals to families and couples looking for a coastal escape.	Sheringham Beach, North Norfolk Railway, Sheringham Park, The Mo Library, Sheringham Little Theatre

Do you need a license for Airbnb in Broadland?

$523.06

Daily Rate

Top Performing Professional Hosts in Broadland

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Cottages	60	$1,566,458	257	2.30/5.0
Lucie	10	$519,029	221	4.30/5.0
Hannah	6	$488,843	290	3.26/5.0
Norfolk Cottages	34	$465,820	22	0.29/5.0
Host & Stay	9	$334,920	147	3.11/5.0
Jacqueline	1	$191,487	172	4.97/5.0
Bradley	1	$176,840	23	4.74/5.0
Robert	1	$161,129	98	4.78/5.0
Hoseasons	8	$155,479	15	1.88/5.0
215811249	1	$143,675	0	0.00/5.0

Additional analytics on vacation rental, real estate, short term rental data in Broadland

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (86.9%), with house and boutique & hotels properties comprising 77.0% of inventory
Strong specialty sector (21.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in others segments (3.9% combined)

Room Capacity Distribution

Analysis of 490 properties in Broadland shows that 1 bedroom properties are most prevalent, making up 40.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.5% of all listings.

Key Insights

Most common: 1 bedroom (40.8%)
Least common: 4 bedrooms (5.9%)
Market concentration: 65.5% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 490 properties in Broadland reveals that 2 guests properties dominate the market, representing 31% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 52.4% of the market.

Key Insights

Most common capacity: 2 guests (31% of market)
Least common capacity: 1 guest (1.4% of market)
Average guest capacity: 4.0 guests per property
Market concentration: 52.4% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 490 properties in Broadland, the most common availability pattern is 271-366 days (45.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.4% of properties).

Key Insights

Most common availability window: 271-366 days (45.9%)
Most common booking duration: 91-180 days (28.4%)
Properties with high availability (180+ days): 74.1%
Properties with long-term bookings (180+ days): 27.1%

Minimum Stay Distributions

1 Night (33.2%)

1 Night

137 listings

33.2% of total

2 Nights (37%)

2 Nights

153 listings

37% of total

3 Nights (16.2%)

3 Nights

67 listings

16.2% of total

4-6 Nights (5.3%)

4-6 Nights

22 listings

5.3% of total

7-29 Nights (1.5%)

7-29 Nights

6 listings

1.5% of total

30+ Nights (6.8%)

30+ Nights

28 listings

6.8% of total

Key Insights

Short stays (1-2 nights) dominate the market at 70.2%
Mid-length stays (4-6 nights) represent 5.3% of listings
Monthly+ stays (6.8%) suggest a stable extended-stay market
High market flexibility with 86.4% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (3.9%)

Super Strict 30 Days

15 listings

3.9% of total

Non-refundable (0.5%)

Non-refundable

2 listings

0.5% of total

Super Strict 60 Days (14.5%)

Super Strict 60 Days

56 listings

14.5% of total

Flexible (23.6%)

Flexible

91 listings

23.6% of total

Moderate (26.5%)

Moderate

102 listings

26.5% of total

Firm (16.1%)

Firm

62 listings

16.1% of total

Strict (14.8%)

Strict

57 listings

14.8% of total

Key Insights

Moderate is the preferred policy at 26.5% of listings
The market shows a balanced distribution between guest-friendly (50.1%) and strict (30.9%) policies
Strong market consensus around Moderate policies
Non-refundable policies are least common at 0.5% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jun, May, Jul, averaging 90 days
Shortest booking windows are in Nov, Jan, Feb, averaging 50 days
Summer shows the longest average booking window at 83 days, while Fall has the shortest at 55 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 83 days in advance
Consider early bird discounts during Fall to encourage longer lead times
Focus on last-minute booking promotions during Nov-Feb when lead times are shortest

Popular Airbnb Amenities in Broadland

Below is the distribution of amenities across listings in Broadland:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 94.9% of total guests, indicating a dominant local market share.
Primary international markets: United States (1.1%) and Australia (1%)
English is the top language at 82.2%, followed by French (7.6%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%

Recommendations

Target marketing campaigns for England and London markets
Develop localized content for United States and Australia
Prioritize English and French language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Broadland. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Cliffe	12	$3,397	$219.54	48%
Sevenoaks	172	$3,068	$273.26	44%
Uttlesford	225	$2,629	$223.91	46%
Koekelare	11	$2,573	$250.87	38%
Gistel	11	$2,570	$201.96	41%
Diksmuide	42	$2,566	$276.66	38%
Braintree	177	$2,536	$256.38	40%
Tonbridge and Malling	106	$2,453	$202.51	45%
Tunbridge Wells	347	$2,447	$241.20	45%
Canterbury	1,107	$2,398	$204.53	45%

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