Airbnb Market Analytics, Statistics and Data in North Devon, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in North Devon? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in North Devon:
How much do Airbnb hosts make on average per month in North Devon?
The short-term rental market in North Devon shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,203 per month
- Strong performing properties (top 25%) make $4,045 or more
- Best-in-class properties (top 10%) achieve $6,971+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,118
Revenue Variations by Month
Occupancy Rates Throughout the Year in North Devon
The market in North Devon shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in North Devon
Daily rates in North Devon vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $194 per night
- Strong performing properties (top 25%) secure $323 or more
- Best-in-class properties (top 10%) pull in $529+ per night
- Entry-level properties (bottom 25%) earn around $124
Daily Rate Variations by Month
Get Live North Devon Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in North Devon
Peak Season (August, July, June)
- Revenue peaks at $5239.48 per month
- Occupancy rates reach 61.02%
- Daily rates average $288.38
Shoulder Season
- Revenue averages $3300.68 per month
- Occupancy maintains 38.75%
- Daily rates hold at $269.48
Low Season (February, November, January)
- Revenue drops to $2174.67 per month
- Occupancy decreases to 25.43%
- Daily rates adjust to $255.19
Is it still profitable to do Airbnb in North Devon in 2025?
Yes! North Devon demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $3301 and As a mature market with 2175 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in North Devon
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Croyde Bay | A stunning beach known for its excellent surf conditions and beautiful scenery. Popular with beachgoers and surfers, attracting families and adventure seekers alike. | Croyde Beach, Putsborough Beach, Baggy Point, Croyde Village, North Devon Surf School |
| Ilfracombe | A charming coastal town with a picturesque harbor, known for its Victorian architecture and access to dramatic coastal paths. Great for tourists and art lovers. | Ilfracombe Harbor, Verity Statue, Damien Hirst's art gallery, Tunnels Beaches, Wildersmouth Beach |
| Lynton and Lynmouth | Located in an Area of Outstanding Natural Beauty, this pair of towns offers dramatic cliffs and stunning views, as well as the famous funicular railway. | Lynton and Lynmouth Cliff Railway, Valley of the Rocks, Exmoor National Park, Lynmouth Bay, South West Coast Path |
| Barnstable | The largest town in North Devon, serving as a hub for shopping and dining. Ideal for those seeking convenience and access to local amenities. | Barnstable Pannier Market, North Devon Maritime Museum, Museum of Barnstable, Barnstable's historic harbor, Fairy Door Trail |
| Appledore | A quaint fishing village with narrow streets and a rich maritime history. Attracts visitors looking for a picturesque location by the river. | Appledore quay, North Devon Maritime Museum, Instow Beach, Tarka Trail, Riverside walks |
| Westward Ho! | Famous for its long sandy beach and vibrant atmosphere, popular with families and beach enthusiasts during the summer months. | Westward Ho! Beach, Northam Burrows Country Park, Royal North Devon Golf Club, Surf school, local shops and cafés |
| Combe Martin | Famous for its dramatic coastline and stunning views, it offers a mix of outdoor activities and local attractions. | Combe Martin Beach, Wildlife and Dinosaur Park, Exmoor National Park, Hiking trails, Rock pooling |
| Braunton | A large village close to the coast, known for its proximity to several beaches and as a gateway to the North Devon coast, popular with surfers and families. | Braunton Burrows, Saunton Sands, Crow Point, Braunton Museum, Hiking and cycling trails |
Do you need a license for Airbnb in North Devon?
We recommend checking directly with North Devon's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in North Devon
NEW Peaceful Retreat, North Devon with Hot Tub
Entire Place • 8 bedrooms
Large Luxury Beach House with Amazing Sea Views
Entire Place • 6 bedrooms
Luxury Large Modern Beach House with Sea Views
Entire Place • 7 bedrooms
Luxury house in the countryside, sauna, hot tubs
Entire Place • 9 bedrooms
Beautiful Detached Seaside Villa, Great Views
Entire Place • 7 bedrooms
Luxury Modern Barn Conversion Exmoor National Park
Entire Place • 8 bedrooms
Top Performing Professional Hosts in North Devon
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marsdens Devon Cottages | 253 | $4,415,988 | 676 | 1.70/5.0 |
| Cottages | 98 | $2,933,118 | 505 | 2.56/5.0 |
| Ocean | 53 | $2,333,650 | 429 | 3.78/5.0 |
| TJS Properties | 28 | $1,197,841 | 422 | 3.92/5.0 |
| Croyde Holidays | 17 | $1,080,233 | 281 | 4.77/5.0 |
| Sam | 21 | $933,649 | 336 | 2.34/5.0 |
| Woolacombe Cottages | 32 | $775,810 | 65 | 1.19/5.0 |
| Zoe | 4 | $587,647 | 29 | 4.86/5.0 |
| Turners | 19 | $585,830 | 263 | 3.70/5.0 |
| Justin | 3 | $571,458 | 668 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in North Devon
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.1%), with house and apartment & condo properties comprising 81.5% of inventory
- Untapped potential in others, boutique & hotels, unique stays segments (10.9% combined)
Room Capacity Distribution
Analysis of 2,175 properties in North Devon shows that 2 bedrooms properties are most prevalent, making up 29.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 54.4% of all listings.
Key Insights
- Most common: 2 bedrooms (29.5%)
- Least common: 5+ bedrooms (6.8%)
- Market concentration: 54.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,175 properties in North Devon reveals that 4 guests properties dominate the market, representing 27.4% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 46.6% of the market.
Key Insights
- Most common capacity: 4 guests (27.4% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 46.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,175 properties in North Devon, the most common availability pattern is 271-366 days (50.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.1% of properties).
Key Insights
- Most common availability window: 271-366 days (50.6%)
- Most common booking duration: 91-180 days (31.1%)
- Properties with high availability (180+ days): 80.6%
- Properties with long-term bookings (180+ days): 20.7%
Minimum Stay Distributions
1 Night
455 listings
24.5% of total
2 Nights
589 listings
31.7% of total
3 Nights
424 listings
22.8% of total
4-6 Nights
126 listings
6.8% of total
7-29 Nights
82 listings
4.4% of total
30+ Nights
184 listings
9.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 56.2%
- Mid-length stays (4-6 nights) represent 6.8% of listings
- Monthly+ stays (9.9%) suggest a stable extended-stay market
- High market flexibility with 79.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
385 listings
21.2% of total
Non-refundable
4 listings
0.2% of total
Super Strict 30 Days
39 listings
2.1% of total
Refundable
1 listings
0.1% of total
Flexible
216 listings
11.9% of total
Moderate
292 listings
16.1% of total
Firm
408 listings
22.5% of total
Strict
471 listings
25.9% of total
Key Insights
- Strict is the preferred policy at 25.9% of listings
- The market shows a balanced distribution between guest-friendly (28.0%) and strict (48.4%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 107 days
- Shortest booking windows are in Jan, Nov, Feb, averaging 57 days
- Summer shows the longest average booking window at 99 days, while Winter has the shortest at 62 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 99 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in North Devon
Below is the distribution of amenities across listings in North Devon:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.4%) and Australia (1.1%)
- English is the top language at 79.7%, followed by French (8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding North Devon. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Angle | 13 | $5,199 | $406.98 | 43% |
| Trenance | 21 | $4,912 | $486.22 | 42% |
| Cwmann | 17 | $4,652 | $230.88 | 55% |
| Llanrhidian | 17 | $4,593 | $329.53 | 50% |
| Ludchurch | 18 | $4,551 | $301.63 | 41% |
| Abbeycwmhir | 10 | $4,525 | $259.35 | 51% |
| Chirbury | 14 | $4,396 | $776.23 | 42% |
| Crai | 25 | $4,327 | $438.19 | 39% |
| Borth-y-Gêst | 19 | $4,215 | $249.89 | 55% |
| Montgomery | 11 | $4,126 | $243.31 | 50% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights