Airbnb Market Analytics, Statistics and Data in South Oxfordshire, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in South Oxfordshire? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in South Oxfordshire:
How much do Airbnb hosts make on average per month in South Oxfordshire?
The short-term rental market in South Oxfordshire shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,054 per month
- Strong performing properties (top 25%) make $3,670 or more
- Best-in-class properties (top 10%) achieve $6,472+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,011
Revenue Variations by Month
Occupancy Rates Throughout the Year in South Oxfordshire
The market in South Oxfordshire shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in South Oxfordshire
Daily rates in South Oxfordshire vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $148 per night
- Strong performing properties (top 25%) secure $239 or more
- Best-in-class properties (top 10%) pull in $493+ per night
- Entry-level properties (bottom 25%) earn around $99
Daily Rate Variations by Month
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Seasonality patterns in South Oxfordshire
Peak Season (July, June, August)
- Revenue peaks at $4050.87 per month
- Occupancy rates reach 57.50%
- Daily rates average $256.08
Shoulder Season
- Revenue averages $3131.66 per month
- Occupancy maintains 44.97%
- Daily rates hold at $237.09
Low Season (November, February, January)
- Revenue drops to $1997.17 per month
- Occupancy decreases to 31.64%
- Daily rates adjust to $221.23
Is it still profitable to do Airbnb in South Oxfordshire in 2025?
Yes! South Oxfordshire demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and strong monthly revenue averaging $3132 and As a mature market with 579 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in South Oxfordshire
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Henley-on-Thames | A picturesque riverside town with historical charm, popular for boating and the annual Henley Regatta. It's ideal for tourists looking for relaxation and scenic views. | Henley Royal Regatta, The River Thames, Chiltern Hills, Brahma Kumaris Meditation Centre, Henley Bridge |
| Wallingford | A historic market town with a charming high street and beautiful river, Wallingford is great for family getaways and those interested in history. | Wallingford Castle, The Thames Path, Wallingford Museum, Kinecroft Park, The Corn Exchange |
| Didcot | Conveniently located near major transport links, Didcot is a growing area appealing to business travelers and families looking for affordable stays with easy access to Oxford and London. | Didcot Railway Centre, The Orchard Centre, Millets Farm Centre, Cornerstone Arts Centre |
| Thame | A quaint market town with a thriving community, Thame offers a blend of history and modern amenities, attracting visitors looking for a peaceful retreat. | Thame Museum, St Mary the Virgin Church, Weekly Markets, Thame Sports Centre, The Phoenix Trail |
| Abingdon | Rich in history and culture, Abingdon provides a charming atmosphere with historic buildings and proximity to both Oxford and the River Thames. | Abingdon Abbey, The River Thames, The Old Gaol, Abingdon Market Place, Christ’s Hospital |
| Goring-on-Thames | A beautiful village along the Thames, popular among walkers and nature lovers. Offers tranquility and stunning landscapes, perfect for short breaks. | Goring and Streatley Golf Club, The Thames Path, Goring Gap, South Stoke, St. Thomas Church |
| Oxford (City Centre) | A world-renowned university city, Oxford attracts tourists from all over the globe, offering countless historical sites, museums, and cultural attractions. | The Ashmolean Museum, Bodleian Library, Christchurch College, Oxford Castle, The Covered Market |
| Watlington | A small, historic town with scenic views of the Chiltern Hills, perfect for outdoor enthusiasts and those looking to explore the surrounding countryside. | Watlington Hill, The Watlington and Kirtlington Walks, St Leonard’s Church, Watlington Village |
Do you need a license for Airbnb in South Oxfordshire?
We recommend checking directly with South Oxfordshire's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in South Oxfordshire
Award winning luxury. Pool , hot tubs , games .
Entire Place • 11 bedrooms
Woodvale - Sleeps 20
Entire Place • 8 bedrooms
The Lakeside Viewing Gallery
Entire Place • 4 bedrooms
Luxurious family-friendly Oxfordshire farmhouse
Entire Place • 5 bedrooms
Large house w/tennis court - negotiable rates
Entire Place • 6 bedrooms
Hayward House, Hot Tub, Large Garden
Entire Place • 6 bedrooms
Top Performing Professional Hosts in South Oxfordshire
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emily | 31 | $2,054,967 | 746 | 3.91/5.0 |
| Hosting Holidays | 18 | $667,319 | 794 | 4.32/5.0 |
| Stevie | 2 | $417,955 | 107 | 4.83/5.0 |
| Cottages | 6 | $323,126 | 93 | 3.33/5.0 |
| Emily | 8 | $292,250 | 106 | 4.76/5.0 |
| Elliot | 7 | $261,301 | 404 | 4.91/5.0 |
| Dove House Farm | 1 | $246,043 | 11 | 5.00/5.0 |
| David | 19 | $240,463 | 268 | 4.62/5.0 |
| Gary | 4 | $233,450 | 688 | 4.96/5.0 |
| Short Let Space | 6 | $217,575 | 67 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in South Oxfordshire
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (75.3%), with house and apartment & condo properties comprising 68.9% of inventory
- Strong specialty sector (25.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 579 properties in South Oxfordshire shows that 1 bedroom properties are most prevalent, making up 43% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.2% of all listings.
Key Insights
- Most common: 1 bedroom (43%)
- Least common: 5+ bedrooms (4.5%)
- Market concentration: 63.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 579 properties in South Oxfordshire reveals that 2 guests properties dominate the market, representing 33.2% of all listings. The average property accommodates 3.1 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 52.8% of the market.
Key Insights
- Most common capacity: 2 guests (33.2% of market)
- Least common capacity: 1 guest (1.2% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 52.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 579 properties in South Oxfordshire, the most common availability pattern is 271-366 days (37% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.5% of properties).
Key Insights
- Most common availability window: 271-366 days (37%)
- Most common booking duration: 91-180 days (27.5%)
- Properties with high availability (180+ days): 64.9%
- Properties with long-term bookings (180+ days): 37.0%
Minimum Stay Distributions
1 Night
155 listings
29.5% of total
2 Nights
200 listings
38% of total
3 Nights
57 listings
10.8% of total
4-6 Nights
34 listings
6.5% of total
7-29 Nights
16 listings
3% of total
30+ Nights
64 listings
12.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 67.5%
- Mid-length stays (4-6 nights) represent 6.5% of listings
- Monthly+ stays (12.2%) suggest a stable extended-stay market
- High market flexibility with 78.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
1 listings
0.2% of total
Super Strict 30 Days
2 listings
0.4% of total
Super Strict 60 Days
4 listings
0.8% of total
Non-refundable
1 listings
0.2% of total
Flexible
116 listings
22.4% of total
Moderate
182 listings
35.2% of total
Firm
103 listings
19.9% of total
Strict
108 listings
20.9% of total
Key Insights
- Moderate is the preferred policy at 35.2% of listings
- The market shows a balanced distribution between guest-friendly (57.6%) and strict (40.8%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 72 days
- Shortest booking windows are in Nov, Feb, Jan, averaging 38 days
- Summer shows the longest average booking window at 70 days, while Fall has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 70 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in South Oxfordshire
Below is the distribution of amenities across listings in South Oxfordshire:
Traveler Demographics
Key Insights
- Domestic travelers make up 83.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (5.1%) and Australia (2.6%)
- English is the top language at 76%, followed by French (10.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding South Oxfordshire. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
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