Airbnb Market Analytics, Statistics and Data in Kirklees, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kirklees? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kirklees:
How much do Airbnb hosts make on average per month in Kirklees?
The short-term rental market in Kirklees shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,669 per month
- Strong performing properties (top 25%) make $2,768 or more
- Best-in-class properties (top 10%) achieve $4,224+ monthly
- Entry-level properties (bottom 25%) typically earn around $799
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kirklees
The market in Kirklees shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kirklees
Daily rates in Kirklees vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $114 per night
- Strong performing properties (top 25%) secure $161 or more
- Best-in-class properties (top 10%) pull in $272+ per night
- Entry-level properties (bottom 25%) earn around $81
Daily Rate Variations by Month
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Seasonality patterns in Kirklees
Peak Season (August, July, March)
- Revenue peaks at $2649.94 per month
- Occupancy rates reach 53.00%
- Daily rates average $169.36
Shoulder Season
- Revenue averages $2288.97 per month
- Occupancy maintains 43.64%
- Daily rates hold at $160.30
Low Season (February, September, January)
- Revenue drops to $1578.67 per month
- Occupancy decreases to 32.05%
- Daily rates adjust to $152.78
Is it still profitable to do Airbnb in Kirklees in 2025?
Yes! Kirklees demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $2289 and With 441 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kirklees
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Huddersfield Town Centre | The vibrant heart of Kirklees, offering a mix of shopping, dining, and cultural attractions. A popular area for visitors looking to explore local shops, markets, and historic sites. | Huddersfield Art Gallery, The Lawrence Batley Theatre, Greenhead Park, Huddersfield Railway Station, Heritage Quay |
| Holmfirth | Famous for its picturesque countryside and as the filming location for 'Last of the Summer Wine'. This charming village attracts tourists looking for scenic walks, local eateries, and a tranquil retreat. | Last of the Summer Wine Exhibition, Holmfirth Vineyard, Picturedrome, The Peak District National Park, Crosland Hill |
| Brighouse | Located at the junction of several canals, Brighouse is a growing destination for travelers interested in outdoor activities such as walking and cycling, alongside a bustling town center. | Brighouse Canal, Riverside Park, Crown House, Brighouse Market, The Bradford Penine Trail |
| Batley | A town rich in history and community spirit, Batley has seen an increase in visitors wanting to explore its local heritage and entertainment options. | Batley Variety Club, Redbrick Mill, Wilton Park, Dewsbury Town Centre, St. Mary’s Church |
| Mirfield | A picturesque town positioned by the River Calder, popular for its lovely countryside views and walking trails, ideal for visitors seeking a more relaxed atmosphere. | Mirfield Greenway, The Old Roaring Water Mill, St. Mary's Church, The River Calder, Local pubs and cafes |
| Cleckheaton | Known for its historic buildings and green spaces, Cleckheaton has a growing appeal for both tourists and locals looking for a community-oriented atmosphere. | Cleckheaton Town Hall, Cleckheaton Park, Briarmain Shopping Centre, The Spen Valley Greenway, Local markets |
| Dewsbury | A town with a rich industrial history, Dewsbury offers a range of shopping and cultural experiences. Visitors enjoy its markets and architectural heritage. | Dewsbury Market, The Shaw Cross Sharks, Dewsbury Minster, Parks and outdoor spaces, Local museums |
| Spen Valley | An area known for its natural beauty and outdoor activities, Spen Valley draws visitors who are seeking adventure, particularly with cycling and walking routes. | Spencer Park, The Spen Valley Greenway, Local nature reserves, Picnic spots, Walking trails |
Do you need a license for Airbnb in Kirklees?
We recommend checking directly with Kirklees's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Kirklees
THE ULTIMATE HOLIDAY HOME!
Entire Place • 9 bedrooms
Oaklands Spa Retreat luxury simply stunning
Entire Place • 7 bedrooms
Bradley Manor, Cosy Retreat For Families & Friends
Entire Place • 5 bedrooms
The Moorland
Entire Place • 5 bedrooms
Stylish space in the heart of the Holme Valley
Entire Place • 4 bedrooms
Stonewell House luxurious spacious simply stunning
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Kirklees
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nont | 4 | $538,946 | 160 | 4.81/5.0 |
| Cottages | 15 | $452,017 | 115 | 3.38/5.0 |
| Andrew | 2 | $330,231 | 28 | 4.86/5.0 |
| Angela Louise | 6 | $309,850 | 404 | 4.89/5.0 |
| Modou | 31 | $202,066 | 454 | 3.77/5.0 |
| Meryl | 1 | $168,403 | 29 | 4.90/5.0 |
| Infinity | 8 | $162,900 | 113 | 4.56/5.0 |
| 337010237 | 1 | $144,266 | 22 | 4.91/5.0 |
| Casey | 4 | $131,078 | 118 | 4.93/5.0 |
| Ben | 4 | $126,385 | 250 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kirklees
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.1%), with house and apartment & condo properties comprising 86.0% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (7.0% combined)
Room Capacity Distribution
Analysis of 441 properties in Kirklees shows that 1 bedroom properties are most prevalent, making up 44.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.6% of all listings.
Key Insights
- Most common: 1 bedroom (44.4%)
- Least common: 4 bedrooms (4.3%)
- Market concentration: 72.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 441 properties in Kirklees reveals that 2 guests properties dominate the market, representing 35.4% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 56.5% of the market.
Key Insights
- Most common capacity: 2 guests (35.4% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 56.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 441 properties in Kirklees, the most common availability pattern is 271-366 days (35.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32% of properties).
Key Insights
- Most common availability window: 271-366 days (35.4%)
- Most common booking duration: 181-270 days (32%)
- Properties with high availability (180+ days): 63.3%
- Properties with long-term bookings (180+ days): 38.8%
Minimum Stay Distributions
1 Night
141 listings
35.1% of total
2 Nights
148 listings
36.8% of total
3 Nights
53 listings
13.2% of total
4-6 Nights
33 listings
8.2% of total
7-29 Nights
4 listings
1% of total
30+ Nights
23 listings
5.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.9%
- Mid-length stays (4-6 nights) represent 8.2% of listings
- Monthly+ stays (5.7%) suggest a stable extended-stay market
- High market flexibility with 85.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
15 listings
3.9% of total
Refundable
17 listings
4.4% of total
Non-refundable
10 listings
2.6% of total
Super Strict 30 Days
4 listings
1% of total
Flexible
88 listings
22.6% of total
Moderate
107 listings
27.5% of total
Firm
66 listings
17% of total
Strict
82 listings
21.1% of total
Key Insights
- Moderate is the preferred policy at 27.5% of listings
- The market shows a balanced distribution between guest-friendly (50.1%) and strict (38.1%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 74 days
- Shortest booking windows are in Oct, Jan, Feb, averaging 46 days
- Summer shows the longest average booking window at 70 days, while Winter has the shortest at 51 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 70 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Kirklees
Below is the distribution of amenities across listings in Kirklees:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.8%) and Australia (1.4%)
- English is the top language at 80.3%, followed by French (8.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kirklees. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
| Appleby | 10 | $4,613 | $327.62 | 46% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Pickmere | 12 | $4,433 | $396.92 | 31% |
| Watermillock | 17 | $4,418 | $275.23 | 50% |
| Whitbourne | 10 | $4,387 | $227.62 | 58% |
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