Airbnb Market Analytics, Statistics and Data in Poole, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Poole? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Poole:
How much do Airbnb hosts make on average per month in Poole?
The short-term rental market in Poole shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,558 per month
- Strong performing properties (top 25%) make $4,758 or more
- Best-in-class properties (top 10%) achieve $7,893+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,191
Revenue Variations by Month
Occupancy Rates Throughout the Year in Poole
The market in Poole shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Poole
Daily rates in Poole vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $192 per night
- Strong performing properties (top 25%) secure $322 or more
- Best-in-class properties (top 10%) pull in $612+ per night
- Entry-level properties (bottom 25%) earn around $119
Daily Rate Variations by Month
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Seasonality patterns in Poole
Peak Season (August, June, July)
- Revenue peaks at $5523.39 per month
- Occupancy rates reach 62.38%
- Daily rates average $305.44
Shoulder Season
- Revenue averages $3716.75 per month
- Occupancy maintains 45.33%
- Daily rates hold at $279.79
Low Season (December, November, January)
- Revenue drops to $2347.18 per month
- Occupancy decreases to 36.58%
- Daily rates adjust to $252.80
Is it still profitable to do Airbnb in Poole in 2025?
Yes! Poole demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $3717 and As a mature market with 585 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Poole
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sandbanks | Exclusive beach area known for its stunning sandy beaches and luxury homes. Sandbanks is popular among tourists looking for a luxurious seaside experience with beautiful views. | Sandbanks Beach, Brownsea Island, Studland Bay, Poole Harbour, Sandbanks Ferry |
| Poole Quay | The vibrant waterfront of Poole with plenty of restaurants, shops, and attractions. Ideal for visitors looking for a lively atmosphere and access to boat trips. | Poole Harbour, Brownsea Island Ferry, Ocean Beach, The Lighthouse, Poole Pottery |
| Old Town Poole | Historic area with charming streets and rich history. Old Town Poole attracts visitors looking to explore the heritage and culture of the area. | Poole Museum, The Guildhall, St. James' Church, Poole's Old Town, The Quay |
| Hamworthy | Residential area close to the beach and Poole Harbour. Appeals to families and those looking for a quieter stay near natural beauty. | Hamworthy Park, PoolePark, Poole Harbour, Turlin Moor, Lytchett Bay |
| Canford Cliffs | A desirable residential area with beautiful beaches and parks. Perfect for tourists wanting a peaceful and upscale seaside experience. | Canford Cliffs Beach, Branksome Chine, Alum Chine, Poole Park, The Good Dog |
| Upton Country Park | A beautiful park with gardens and woodland walks, ideal for nature lovers. Attracts those looking for outdoor activities and tranquility. | Upton House, Upton Country Park, Baiter Park, Holmwood, The Cafe in the Park |
| Lilliput | A charming suburb of Poole known for its family-friendly atmosphere and proximity to the water. Great for those looking for a quiet retreat. | Lilliput Park, Shell Bay, Poole Harbour, Whitley Lake, Lilliput Cricket Club |
| Parkstone | A residential area with a mix of styles and local amenities. Popular for young professionals and families wanting easy access to both Poole and Bournemouth. | Ashley Cross, Poole Park, Baiter Park, Poole Yacht Club, Compton Acres |
Do you need a license for Airbnb in Poole?
We recommend checking directly with Poole's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Poole
Feb&MarchOffer/LuxuryVilla/Hot Tub/Football Court
Entire Place • 6 bedrooms
To the manor born… cinema, pool table, hot tub
Entire Place • 7 bedrooms
Stunning Sandbanks luxury beach front villa
Entire Place • 8 bedrooms
Windward, Sandbanks
Entire Place • 4 bedrooms
Luxury waterfront 5 bed house
Entire Place • 5 bedrooms
Luxury 5 bed Sandbanks Superhome near to Beaches
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Poole
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joe | 23 | $1,038,353 | 795 | 4.75/5.0 |
| Grandeur Property | 25 | $934,098 | 548 | 4.36/5.0 |
| Quay Holidays LLP | 38 | $869,957 | 210 | 3.01/5.0 |
| Harbour Escapes | 6 | $487,306 | 130 | 4.90/5.0 |
| Luke | 1 | $380,997 | 26 | 5.00/5.0 |
| Cottages | 7 | $328,839 | 40 | 2.62/5.0 |
| Tricia | 21 | $321,976 | 172 | 3.18/5.0 |
| Sherrill | 1 | $307,914 | 55 | 4.98/5.0 |
| Nicholas | 3 | $277,011 | 483 | 4.86/5.0 |
| Annabelle | 1 | $260,194 | 98 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Poole
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87%), with house and apartment & condo properties comprising 84.3% of inventory
- Untapped potential in boutique & hotels segments (2.9% combined)
Room Capacity Distribution
Analysis of 585 properties in Poole shows that 2 bedrooms properties are most prevalent, making up 34.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 56.9% of all listings.
Key Insights
- Most common: 2 bedrooms (34.7%)
- Least common: 5+ bedrooms (5%)
- Market concentration: 56.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 585 properties in Poole reveals that 4 guests properties dominate the market, representing 28.5% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 48.4% of the market.
Key Insights
- Most common capacity: 4 guests (28.5% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 48.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 585 properties in Poole, the most common availability pattern is 271-366 days (41.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.5% of properties).
Key Insights
- Most common availability window: 271-366 days (41.7%)
- Most common booking duration: 91-180 days (27.5%)
- Properties with high availability (180+ days): 69.6%
- Properties with long-term bookings (180+ days): 31.8%
Minimum Stay Distributions
1 Night
143 listings
28.3% of total
2 Nights
180 listings
35.6% of total
3 Nights
94 listings
18.6% of total
4-6 Nights
33 listings
6.5% of total
7-29 Nights
20 listings
4% of total
30+ Nights
36 listings
7.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.9%
- Mid-length stays (4-6 nights) represent 6.5% of listings
- Monthly+ stays (7.1%) suggest a stable extended-stay market
- High market flexibility with 82.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
9 listings
1.9% of total
Flexible
74 listings
15.2% of total
Moderate
150 listings
30.9% of total
Firm
148 listings
30.5% of total
Strict
105 listings
21.6% of total
Key Insights
- Moderate is the preferred policy at 30.9% of listings
- The market shows a balanced distribution between guest-friendly (46.1%) and strict (52.1%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 80 days
- Shortest booking windows are in Jan, Oct, Nov, averaging 44 days
- Summer shows the longest average booking window at 75 days, while Fall has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 75 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Nov when lead times are shortest
Popular Airbnb Amenities in Poole
Below is the distribution of amenities across listings in Poole:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.4%) and France (1.6%)
- English is the top language at 77.9%, followed by French (9.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Poole. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| St Martin | 12 | $5,160 | $489.71 | 52% |
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