Airbnb Market Analytics, Statistics and Data in Breckland District, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Breckland District? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Breckland District:
How much do Airbnb hosts make on average per month in Breckland District?
The short-term rental market in Breckland District shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,964 per month
- Strong performing properties (top 25%) make $3,483 or more
- Best-in-class properties (top 10%) achieve $5,988+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,019
Revenue Variations by Month
Occupancy Rates Throughout the Year in Breckland District
The market in Breckland District shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Breckland District
Daily rates in Breckland District vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $155 per night
- Strong performing properties (top 25%) secure $240 or more
- Best-in-class properties (top 10%) pull in $426+ per night
- Entry-level properties (bottom 25%) earn around $106
Daily Rate Variations by Month
Get Live Breckland District Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Breckland District
Peak Season (August, July, September)
- Revenue peaks at $3890.63 per month
- Occupancy rates reach 57.04%
- Daily rates average $243.44
Shoulder Season
- Revenue averages $2955.32 per month
- Occupancy maintains 43.30%
- Daily rates hold at $224.92
Low Season (March, February, January)
- Revenue drops to $2024.15 per month
- Occupancy decreases to 30.26%
- Daily rates adjust to $210.68
Is it still profitable to do Airbnb in Breckland District in 2025?
Yes! Breckland District demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $2955 and With 423 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Breckland District
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Thetford | Historic market town known for its rich heritage and proximity to Thetford Forest. A great base for outdoor activities and family-friendly attractions. | Thetford Forest Park, Charles Burrell Museum, The Ancient House Museum, Thetford Priory, Dad's Army Museum |
| Attleborough | Charming market town with a friendly atmosphere, offering good transport links and access to local attractions. Ideal for families and weekend getaways. | Attleborough Town Council, The Queen's Square, Norfolk Medieval Graffiti, Bawburgh Golf Club, Local parks and Nature Reserves |
| Dereham | A vibrant town in the heart of Norfolk with a variety of shops, eateries, and cultural sites. Good for visitors interested in local history and events. | Dereham Windmill, The Bishop's House, East Dereham Museum, Hyde Park, Norse Mythology Trail |
| Swaffham | Known for its historical sites and the iconic Swaffham bulb market. Attracts visitors interested in culture, history, and natural beauty. | Swaffham Museum, The Market Place, The Green Britain Centre, Castle Acre Priory, Oxburgh Hall |
| Watton | A small town popular for its relaxed atmosphere and proximity to the Breckland landscape. Ideal for nature lovers and those seeking tranquility. | Watton Heritage Centre, St Mary’s Church, The Wayland Wood, Watton Sports Centre, Local walking trails |
| Brettenham | A picturesque village offering a quiet retreat for visitors. Attracts those looking for a rural escape with beautiful countryside views. | Brettenham Church, Saracen's Head, Local farms and fields, Historic walking trails, Nature reserves |
| East Harling | A historic village with lovely scenery and a friendly community. Ideal for guests who want to experience village life in England. | East Harling Church, Harling Village Hall, Local pubs, Nature walks, Nearby forest areas |
| Norwich (close vicinity) | While outside Breckland, Norwich offers vibrant culture, shopping, and historic sites. A perfect additional location for Airbnb guests. | Norwich Cathedral, Norwich Castle Museum, The Forum, Elm Hill, Norwich Market |
Do you need a license for Airbnb in Breckland District?
We recommend checking directly with Breckland District's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Breckland District
Cottage in Norfolk sleeps 23 - private pool, fishing lake, hot tub ref 99008SC
Entire Place • 7 bedrooms
Lydney House Hotel Swaffham Market Town
Private Room • 11 bedrooms
Stunning Oakleigh House for special gatherings
Entire Place • 10 bedrooms
5/6 bed with woodland, pool,hot tub & open fire
Entire Place • 5 bedrooms
The Old Ale House sleeps 8/10 Pet friendly
Entire Place • 4 bedrooms
St Andrews Barn
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Breckland District
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 67 | $2,066,866 | 404 | 2.57/5.0 |
| 2cHolidays | 1 | $407,990 | 11 | 4.91/5.0 |
| Norfolk Cottages | 20 | $327,142 | 24 | 0.71/5.0 |
| Hollie | 4 | $258,882 | 93 | 4.57/5.0 |
| Norfolk Holiday Rentals | 1 | $240,637 | 46 | 4.87/5.0 |
| Gregory | 1 | $225,651 | 31 | 5.00/5.0 |
| Tim | 2 | $214,526 | 131 | 4.81/5.0 |
| Helen | 5 | $189,346 | 118 | 4.89/5.0 |
| Lisa | 4 | $177,586 | 536 | 4.95/5.0 |
| Melanie | 5 | $171,853 | 684 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Breckland District
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.5%), with house and outdoor & mobile properties comprising 70.9% of inventory
- Strong specialty sector (29.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo segments (4.7% combined)
Room Capacity Distribution
Analysis of 423 properties in Breckland District shows that 1 bedroom properties are most prevalent, making up 39.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.0% of all listings.
Key Insights
- Most common: 1 bedroom (39.7%)
- Least common: 4 bedrooms (5.7%)
- Market concentration: 66.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 423 properties in Breckland District reveals that 2 guests properties dominate the market, representing 33.1% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 57.0% of the market.
Key Insights
- Most common capacity: 2 guests (33.1% of market)
- Least common capacity: 7 guests (0.5% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 57.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 423 properties in Breckland District, the most common availability pattern is 271-366 days (40.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.6% of properties).
Key Insights
- Most common availability window: 271-366 days (40.2%)
- Most common booking duration: 91-180 days (28.6%)
- Properties with high availability (180+ days): 69.5%
- Properties with long-term bookings (180+ days): 33.1%
Minimum Stay Distributions
1 Night
143 listings
36.9% of total
2 Nights
151 listings
38.9% of total
3 Nights
57 listings
14.7% of total
4-6 Nights
7 listings
1.8% of total
7-29 Nights
2 listings
0.5% of total
30+ Nights
28 listings
7.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.8%
- Mid-length stays (4-6 nights) represent 1.8% of listings
- Monthly+ stays (7.2%) suggest a stable extended-stay market
- High market flexibility with 90.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
4 listings
1.1% of total
Super Strict 60 Days
58 listings
16.3% of total
Non-refundable
4 listings
1.1% of total
Super Strict 30 Days
1 listings
0.3% of total
Flexible
71 listings
19.9% of total
Moderate
105 listings
29.5% of total
Firm
55 listings
15.4% of total
Strict
58 listings
16.3% of total
Key Insights
- Moderate is the preferred policy at 29.5% of listings
- The market shows a balanced distribution between guest-friendly (49.4%) and strict (31.7%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Aug, averaging 85 days
- Shortest booking windows are in Nov, Feb, Jan, averaging 49 days
- Summer shows the longest average booking window at 82 days, while Fall has the shortest at 53 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 82 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Breckland District
Below is the distribution of amenities across listings in Breckland District:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.8%) and Australia (1%)
- English is the top language at 83.6%, followed by French (8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Breckland District. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Appleby | 10 | $4,613 | $327.62 | 46% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Aldbrough | 14 | $3,919 | $364.36 | 35% |
| Southburn | 18 | $3,903 | $222.68 | 48% |
| Eton | 27 | $3,838 | $269.13 | 49% |
| Bray | 36 | $3,632 | $386.32 | 45% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights