Best Places in Italy to Invest in Airbnbs, Short-Term Rentals in 2025

Last updated: January 31, 2025

Discover the most lucrative short-term rental markets in Italy with AirROI's comprehensive investment guide. Whether you’re an experienced property investor or just starting your Airbnb journey, through detailed analysis of key metrics across premier global, our data-driven insights reveal where smart money is flowing in the short-term rental space. Using advanced market analytics and real performance data, we’ve identified investment hotspots that combine strong rental demand, favorable regulations, and optimal revenue potential.

Read on to explore the top-performing short-term rental markets that should be on every investor’s radar in 2024.

Explore Live Data

Top Short-Term Rental Cities in Italy

Rank:#1Market:RomeCountry:ItalyProperties:23,488Monthly Revenue:$2906.77Daily Rate:$204.86Occupancy:52.38%Regulation:High
Rank:#2Market:MilanCountry:ItalyProperties:16,209Monthly Revenue:$1852.30Daily Rate:$163.31Occupancy:46.00%Regulation:High
Rank:#3Market:FlorenceCountry:ItalyProperties:9,738Monthly Revenue:$2844.89Daily Rate:$205.30Occupancy:52.62%Regulation:High
Rank:#4Market:NaplesCountry:ItalyProperties:7,011Monthly Revenue:$1323.95Daily Rate:$127.74Occupancy:40.89%Regulation:High
Rank:#5Market:VeniceCountry:ItalyProperties:6,505Monthly Revenue:$3477.92Daily Rate:$235.66Occupancy:53.41%Regulation:High
Rank:#6Market:PalermoCountry:ItalyProperties:4,717Monthly Revenue:$1188.31Daily Rate:$113.72Occupancy:44.19%Regulation:High
Rank:#7Market:TurinCountry:ItalyProperties:4,426Monthly Revenue:$1154.56Daily Rate:$104.88Occupancy:44.50%Regulation:High
Rank:#8Market:BolognaCountry:ItalyProperties:3,671Monthly Revenue:$1933.66Daily Rate:$147.83Occupancy:48.35%Regulation:High
Rank:#9Market:CataniaCountry:ItalyProperties:2,616Monthly Revenue:$1015.74Daily Rate:$99.78Occupancy:42.19%Regulation:High
Rank:#10Market:SyracuseCountry:ItalyProperties:2,562Monthly Revenue:$1289.13Daily Rate:$156.19Occupancy:39.54%Regulation:High
Rank:#11Market:GenoaCountry:ItalyProperties:2,390Monthly Revenue:$1403.18Daily Rate:$123.18Occupancy:44.90%Regulation:High
Rank:#12Market:VeronaCountry:ItalyProperties:2,347Monthly Revenue:$2003.43Daily Rate:$171.82Occupancy:44.97%Regulation:High
Rank:#13Market:OlbiaCountry:ItalyProperties:2,245Monthly Revenue:$1406.93Daily Rate:$225.47Occupancy:41.03%Regulation:High
Rank:#14Market:BariCountry:ItalyProperties:2,121Monthly Revenue:$1348.44Daily Rate:$125.54Occupancy:45.46%Regulation:High
Rank:#15Market:CagliariCountry:ItalyProperties:1,826Monthly Revenue:$1231.30Daily Rate:$133.51Occupancy:43.42%Regulation:High
Rank:#16Market:AlgheroCountry:ItalyProperties:1,788Monthly Revenue:$1264.89Daily Rate:$175.99Occupancy:41.81%Regulation:High
Rank:#17Market:OstuniCountry:ItalyProperties:1,736Monthly Revenue:$1767.36Daily Rate:$267.25Occupancy:37.30%Regulation:High
Rank:#18Market:LuccaCountry:ItalyProperties:1,720Monthly Revenue:$1745.84Daily Rate:$199.97Occupancy:40.46%Regulation:High
Rank:#19Market:La SpeziaCountry:ItalyProperties:1,552Monthly Revenue:$1520.60Daily Rate:$148.98Occupancy:44.96%Regulation:High
Rank:#20Market:SorrentoCountry:ItalyProperties:1,543Monthly Revenue:$3743.50Daily Rate:$339.50Occupancy:49.24%Regulation:High
Rank:#21Market:LecceCountry:ItalyProperties:1,304Monthly Revenue:$992.50Daily Rate:$131.90Occupancy:37.06%Regulation:High
Rank:#22Market:GallipoliCountry:ItalyProperties:1,261Monthly Revenue:$735.51Daily Rate:$169.02Occupancy:33.79%Regulation:Moderate
Rank:#23Market:ComoCountry:ItalyProperties:1,253Monthly Revenue:$2586.61Daily Rate:$215.58Occupancy:45.84%Regulation:High
Rank:#24Market:MonopoliCountry:ItalyProperties:1,223Monthly Revenue:$1620.65Daily Rate:$204.33Occupancy:41.27%Regulation:High
Rank:#25Market:SanremoCountry:ItalyProperties:1,204Monthly Revenue:$1191.78Daily Rate:$154.99Occupancy:34.85%Regulation:High
Rank:#26Market:Castellammare del GolfoCountry:ItalyProperties:1,199Monthly Revenue:$1251.30Daily Rate:$181.83Occupancy:37.45%Regulation:High
Rank:#27Market:Porto CesareoCountry:ItalyProperties:1,187Monthly Revenue:$631.64Daily Rate:$174.01Occupancy:36.29%Regulation:Moderate
Rank:#28Market:NotoCountry:ItalyProperties:1,146Monthly Revenue:$1281.64Daily Rate:$207.00Occupancy:34.48%Regulation:High
Rank:#29Market:PisaCountry:ItalyProperties:1,144Monthly Revenue:$1466.53Daily Rate:$124.78Occupancy:46.96%Regulation:High
Rank:#30Market:RiminiCountry:ItalyProperties:1,134Monthly Revenue:$1110.92Daily Rate:$156.15Occupancy:39.44%Regulation:High
Rank:#31Market:TriestCountry:ItalyProperties:1,095Monthly Revenue:$1609.56Daily Rate:$136.21Occupancy:44.97%Regulation:High
Rank:#32Market:SienaCountry:ItalyProperties:1,088Monthly Revenue:$1727.29Daily Rate:$165.91Occupancy:42.59%Regulation:High
Rank:#33Market:CefalùCountry:ItalyProperties:1,083Monthly Revenue:$1792.02Daily Rate:$190.10Occupancy:45.90%Regulation:High
Rank:#34Market:Santu Diadòru/San TeodoroCountry:ItalyProperties:1,072Monthly Revenue:$1492.76Daily Rate:$274.89Occupancy:40.02%Regulation:High
Rank:#35Market:TaorminaCountry:ItalyProperties:1,033Monthly Revenue:$2401.22Daily Rate:$222.35Occupancy:45.82%Regulation:High
Rank:#36Market:BergamoCountry:ItalyProperties:990Monthly Revenue:$1645.88Daily Rate:$133.42Occupancy:47.35%Regulation:High
Rank:#37Market:LipariCountry:ItalyProperties:990Monthly Revenue:$807.47Daily Rate:$162.64Occupancy:35.90%Regulation:High
Rank:#38Market:PerugiaCountry:ItalyProperties:953Monthly Revenue:$1206.67Daily Rate:$163.64Occupancy:39.34%Regulation:High
Rank:#39Market:Crabonaxa/VillasimiusCountry:ItalyProperties:952Monthly Revenue:$1321.32Daily Rate:$225.43Occupancy:40.74%Regulation:High
Rank:#40Market:San Vito Lo CapoCountry:ItalyProperties:950Monthly Revenue:$1065.07Daily Rate:$151.34Occupancy:40.02%Regulation:High
Rank:#41Market:ViareggioCountry:ItalyProperties:929Monthly Revenue:$1186.57Daily Rate:$154.81Occupancy:39.80%Regulation:High
Rank:#42Market:SalernoCountry:ItalyProperties:911Monthly Revenue:$1323.93Daily Rate:$130.01Occupancy:42.29%Regulation:High
Rank:#43Market:Massa LubrenseCountry:ItalyProperties:904Monthly Revenue:$3401.45Daily Rate:$446.37Occupancy:42.89%Regulation:High
Rank:#44Market:Quartu Sant'Aleni/Quartu Sant'ElenaCountry:ItalyProperties:893Monthly Revenue:$1314.17Daily Rate:$176.08Occupancy:43.42%Regulation:High
Rank:#45Market:RapalloCountry:ItalyProperties:864Monthly Revenue:$1681.86Daily Rate:$179.42Occupancy:41.15%Regulation:High
Rank:#46Market:PaduaCountry:ItalyProperties:859Monthly Revenue:$1314.02Daily Rate:$107.81Occupancy:46.78%Regulation:High
Rank:#47Market:NardòCountry:ItalyProperties:844Monthly Revenue:$694.57Daily Rate:$149.70Occupancy:34.71%Regulation:High
Rank:#48Market:RagusaCountry:ItalyProperties:806Monthly Revenue:$984.62Daily Rate:$184.39Occupancy:32.61%Regulation:High
Rank:#49Market:Desenzano del GardaCountry:ItalyProperties:786Monthly Revenue:$1769.69Daily Rate:$189.85Occupancy:43.43%Regulation:High
Rank:#50Market:TrapaniCountry:ItalyProperties:782Monthly Revenue:$816.13Daily Rate:$111.41Occupancy:38.68%Regulation:High
Rank:#51Market:Lungòni/Santa Teresa GalluraCountry:ItalyProperties:761Monthly Revenue:$932.22Daily Rate:$158.34Occupancy:40.05%Regulation:High
Rank:#52Market:San Michele al TagliamentoCountry:ItalyProperties:756Monthly Revenue:$552.31Daily Rate:$277.89Occupancy:28.25%Regulation:Moderate
Rank:#53Market:CamaioreCountry:ItalyProperties:749Monthly Revenue:$1648.28Daily Rate:$240.57Occupancy:39.93%Regulation:High
Rank:#54Market:Budune/BudoniCountry:ItalyProperties:737Monthly Revenue:$1166.82Daily Rate:$212.92Occupancy:41.12%Regulation:High
Rank:#55Market:MarsalaCountry:ItalyProperties:732Monthly Revenue:$699.85Daily Rate:$152.47Occupancy:32.06%Regulation:High
Rank:#56Market:PositanoCountry:ItalyProperties:729Monthly Revenue:$6938.94Daily Rate:$651.59Occupancy:51.24%Regulation:High
Rank:#57Market:CortonaCountry:ItalyProperties:719Monthly Revenue:$1549.18Daily Rate:$301.80Occupancy:33.40%Regulation:High
Rank:#58Market:JesoloCountry:ItalyProperties:697Monthly Revenue:$1189.12Daily Rate:$187.10Occupancy:38.63%Regulation:High
Rank:#59Market:ParmaCountry:ItalyProperties:681Monthly Revenue:$1021.09Daily Rate:$96.17Occupancy:41.68%Regulation:High
Rank:#60Market:Polignano a MareCountry:ItalyProperties:680Monthly Revenue:$1958.20Daily Rate:$208.10Occupancy:42.88%Regulation:High
Rank:#61Market:Finale LigureCountry:ItalyProperties:676Monthly Revenue:$1522.09Daily Rate:$160.47Occupancy:38.89%Regulation:High
Rank:#62Market:Lu Palau/PalauCountry:ItalyProperties:668Monthly Revenue:$1455.00Daily Rate:$225.45Occupancy:42.26%Regulation:High
Rank:#63Market:PulaCountry:ItalyProperties:668Monthly Revenue:$1246.37Daily Rate:$203.77Occupancy:39.24%Regulation:High
Rank:#64Market:Castiglione della PescaiaCountry:ItalyProperties:666Monthly Revenue:$1066.75Daily Rate:$209.18Occupancy:37.27%Regulation:High
Rank:#65Market:RiomaggioreCountry:ItalyProperties:662Monthly Revenue:$2889.45Daily Rate:$195.53Occupancy:56.47%Regulation:High
Rank:#66Market:ForioCountry:ItalyProperties:653Monthly Revenue:$1174.18Daily Rate:$171.84Occupancy:38.92%Regulation:High
Rank:#67Market:MelendugnoCountry:ItalyProperties:650Monthly Revenue:$583.61Daily Rate:$143.63Occupancy:35.37%Regulation:High
Rank:#68Market:RavennaCountry:ItalyProperties:640Monthly Revenue:$1042.39Daily Rate:$140.25Occupancy:38.88%Regulation:High
Rank:#69Market:LivornoCountry:ItalyProperties:638Monthly Revenue:$1108.67Daily Rate:$112.75Occupancy:43.26%Regulation:High
Rank:#70Market:CapoliveriCountry:ItalyProperties:628Monthly Revenue:$1193.92Daily Rate:$180.48Occupancy:39.75%Regulation:High
Rank:#71Market:SalveCountry:ItalyProperties:613Monthly Revenue:$677.66Daily Rate:$165.92Occupancy:35.45%Regulation:Moderate
Rank:#72Market:Martina FrancaCountry:ItalyProperties:611Monthly Revenue:$1664.62Daily Rate:$230.97Occupancy:37.94%Regulation:High
Rank:#73Market:OtrantoCountry:ItalyProperties:601Monthly Revenue:$776.62Daily Rate:$179.32Occupancy:34.85%Regulation:High
Rank:#74Market:Giardini-NaxosCountry:ItalyProperties:598Monthly Revenue:$1103.81Daily Rate:$137.66Occupancy:39.23%Regulation:High
Rank:#75Market:La Trinitai e Vignola/Trinità d'Agultu e VignolaCountry:ItalyProperties:590Monthly Revenue:$1211.91Daily Rate:$215.91Occupancy:40.69%Regulation:High
Rank:#76Market:AgrigentoCountry:ItalyProperties:586Monthly Revenue:$781.14Daily Rate:$122.15Occupancy:33.27%Regulation:High
Rank:#77Market:AvolaCountry:ItalyProperties:581Monthly Revenue:$932.10Daily Rate:$154.26Occupancy:35.01%Regulation:High
Rank:#78Market:San GimignanoCountry:ItalyProperties:580Monthly Revenue:$1828.85Daily Rate:$230.54Occupancy:40.02%Regulation:High
Rank:#79Market:FiumicinoCountry:ItalyProperties:576Monthly Revenue:$1435.30Daily Rate:$137.53Occupancy:40.95%Regulation:High
Rank:#80Market:MateraCountry:ItalyProperties:575Monthly Revenue:$1143.46Daily Rate:$131.45Occupancy:34.95%Regulation:High
Rank:#81Market:LevantoCountry:ItalyProperties:575Monthly Revenue:$1634.13Daily Rate:$170.30Occupancy:43.89%Regulation:High
Rank:#82Market:La MaddalenaCountry:ItalyProperties:575Monthly Revenue:$1055.18Daily Rate:$166.05Occupancy:41.84%Regulation:High
Rank:#83Market:OroseiCountry:ItalyProperties:570Monthly Revenue:$1071.83Daily Rate:$170.26Occupancy:43.34%Regulation:High
Rank:#84Market:Riva del GardaCountry:ItalyProperties:570Monthly Revenue:$1764.88Daily Rate:$184.55Occupancy:41.23%Regulation:High
Rank:#85Market:CarovignoCountry:ItalyProperties:565Monthly Revenue:$1635.69Daily Rate:$274.97Occupancy:37.83%Regulation:High
Rank:#86Market:ViesteCountry:ItalyProperties:565Monthly Revenue:$756.63Daily Rate:$155.05Occupancy:37.26%Regulation:High
Rank:#87Market:Murera/MuraveraCountry:ItalyProperties:565Monthly Revenue:$1169.55Daily Rate:$197.65Occupancy:39.95%Regulation:High
Rank:#88Market:SirmioneCountry:ItalyProperties:562Monthly Revenue:$2062.24Daily Rate:$201.92Occupancy:45.38%Regulation:High
Rank:#89Market:AssisiCountry:ItalyProperties:562Monthly Revenue:$1105.07Daily Rate:$147.18Occupancy:33.26%Regulation:High
Rank:#90Market:Durgali/DorgaliCountry:ItalyProperties:560Monthly Revenue:$1133.97Daily Rate:$148.57Occupancy:42.50%Regulation:High
Rank:#91Market:Greve in ChiantiCountry:ItalyProperties:557Monthly Revenue:$2343.52Daily Rate:$309.26Occupancy:41.65%Regulation:High
Rank:#92Market:Castheddu/CastelsardoCountry:ItalyProperties:556Monthly Revenue:$991.58Daily Rate:$160.31Occupancy:42.15%Regulation:High
Rank:#93Market:ModenaCountry:ItalyProperties:549Monthly Revenue:$1341.03Daily Rate:$115.86Occupancy:41.57%Regulation:High
Rank:#94Market:MontepulcianoCountry:ItalyProperties:541Monthly Revenue:$2093.35Daily Rate:$268.73Occupancy:38.56%Regulation:High
Rank:#95Market:ImperiaCountry:ItalyProperties:540Monthly Revenue:$1060.63Daily Rate:$149.43Occupancy:37.31%Regulation:High
Rank:#96Market:FavignanaCountry:ItalyProperties:538Monthly Revenue:$883.22Daily Rate:$165.08Occupancy:39.16%Regulation:High
Rank:#97Market:NumanaCountry:ItalyProperties:536Monthly Revenue:$603.99Daily Rate:$161.85Occupancy:34.30%Regulation:Moderate
Rank:#98Market:UgentoCountry:ItalyProperties:534Monthly Revenue:$556.36Daily Rate:$145.98Occupancy:34.26%Regulation:Moderate
Rank:#99Market:CapannoriCountry:ItalyProperties:519Monthly Revenue:$2192.79Daily Rate:$348.26Occupancy:36.68%Regulation:High
Rank:#100Market:ScicliCountry:ItalyProperties:517Monthly Revenue:$1224.29Daily Rate:$193.80Occupancy:34.06%Regulation:High

Our Methodology

At AirROI, we leverage advanced technology to process and analyze the world’s most comprehensive short-term rental dataset, helping investors make data-driven decisions.

Data Collection

  • Real-time data aggregation from tens of millions of listings globally
  • Comprehensive tracking of market-specific performance metrics
  • Local regulatory tracking

Data Processing

  • AI-powered analysis of booking patterns
  • Advanced machine learning for trend identification
  • Forward-looking market forecasting
  • Cross-market performance benchmarking

Key Metrics We Track

  • Occupancy rates and seasonal patterns
  • Revenue performance (ADR, RevPAR)
  • Market demand indicators
  • Investment metrics (ROI, operating costs)
  • Regulatory compliance requirements

How is your STR performing?

Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!

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All Markets in Italy

AbruzzoAosta ValleyApuliaBasilicataCalabriaCampaniaCosenzaCrotoneEmilia-RomagnaFriuli – Venezia GiuliaLazioLiguriaLombardyMarcheMolisePiedmontReggio CalabriaSardiniaSicilyTrentino – Alto Adige/SüdtirolTuscanyUmbriaVenetoVibo Valentia