Airbnb Market Analytics, Statistics and Data in Martina Franca, Apulia, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Martina Franca? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Martina Franca:
How much do Airbnb hosts make on average per month in Martina Franca?
The short-term rental market in Martina Franca shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,353 per month
- Strong performing properties (top 25%) make $2,785 or more
- Best-in-class properties (top 10%) achieve $5,641+ monthly
- Entry-level properties (bottom 25%) typically earn around $594
Revenue Variations by Month
Occupancy Rates Throughout the Year in Martina Franca
The market in Martina Franca shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Martina Franca
Daily rates in Martina Franca vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $127 per night
- Strong performing properties (top 25%) secure $221 or more
- Best-in-class properties (top 10%) pull in $391+ per night
- Entry-level properties (bottom 25%) earn around $84
Daily Rate Variations by Month
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Seasonality patterns in Martina Franca
Peak Season (August, July, June)
- Revenue peaks at $4841.22 per month
- Occupancy rates reach 57.09%
- Daily rates average $236.86
Shoulder Season
- Revenue averages $2581.98 per month
- Occupancy maintains 35.74%
- Daily rates hold at $210.04
Low Season (February, December, January)
- Revenue drops to $1026.56 per month
- Occupancy decreases to 21.60%
- Daily rates adjust to $190.42
Is it still profitable to do Airbnb in Martina Franca in 2025?
Yes! Martina Franca demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and strong monthly revenue averaging $2582 and As a mature market with 611 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Martina Franca
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | Charming historic center of Martina Franca with its stunning Baroque architecture and narrow, winding streets. Ideal for tourists seeking a cultural experience and proximity to local eateries and shops. | Piazza Roma, Palazzo Ducale, Basilica di San Martino, Church of San Francesco, Centro Storico |
| Valle d'Itria | Picturesque region known for its trulli houses and beautiful countryside. A coveted location for those looking to experience the authentic rural charm of Apulia. | Alberobello, Locorotondo, Cisternino, Trulli of Alberobello, Itria Valley |
| Martina Franca Countryside | Transitional area just outside of the town known for its scenic views and tranquil atmosphere. Perfect for guests wanting a peaceful retreat while still close to town. | Masseria la Palombara, Parco Naturale Regionale, Trulli and olive groves, Parks and trekking routes |
| Fasano | Nearby town featuring attractions like the Zoosafari and beautiful beaches. Great alternative for tourists wanting to explore beyond Martina Franca. | Zoosafari Fasanolandia, Fasano's Historic Center, Savelletri Beach, The Selva di Fasano |
| Cisternino | Charming hilltop town known for its whitewashed buildings and excellent cuisine. Attracts food lovers and those seeking a quaint Italian experience. | Centro Storico di Cisternino, Borgo di Cisternino, Local trattorias, Panoramic viewpoints |
| Locorotondo | Renowned for its circular layout and scenic vineyards. Ideal for wine enthusiasts and visitors looking to explore Apulian rural life. | Centro Storico di Locorotondo, Vineyards and wineries, Local festivals, Panoramic views |
| Putignano | Famous for its carnival and historical significance, this town offers a unique cultural experience. Attracts visitors during carnival season and beyond. | Putignano Carnival, Castellana Caves, Historic Old Town |
| Alberobello | UNESCO World Heritage site known for its iconic trulli houses. A must-visit for tourists and a popular spot for short-term rentals. | Trulli of Alberobello, Trullo Sovrano, Alberobello's unique architecture, Local crafts and shops |
Do you need a license for Airbnb in Martina Franca?
Yes, Martina Franca requires a license for operating an Airbnb. Current market data shows 58% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Martina Franca
Gardens della Canonica Alberobello
Entire Place • 5 bedrooms
Trullo Atena
Entire Place • 3 bedrooms
Trullo Ermes
Entire Place • 5 bedrooms
Trullo Sofia
Entire Place • 3 bedrooms
Trullo Alba
Entire Place • 3 bedrooms
Unique & Tranquil Trullo ★ Pool, BBQ, Views + More
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Martina Franca
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Massimo | 4 | $689,538 | 33 | 5.00/5.0 |
| Massimo | 3 | $558,224 | 24 | 5.00/5.0 |
| Holidu | 2 | $458,326 | 11 | 4.60/5.0 |
| Itria | 3 | $281,926 | 114 | 4.96/5.0 |
| Welcome To Italy | 16 | $224,605 | 145 | 4.21/5.0 |
| Matteo | 2 | $214,627 | 139 | 4.92/5.0 |
| Trulli & Dimore | 3 | $208,257 | 25 | 3.29/5.0 |
| HelloApulia | 7 | $196,881 | 23 | 2.63/5.0 |
| Ina | 3 | $178,847 | 162 | 4.89/5.0 |
| Apuliaria | 1 | $170,414 | 12 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Martina Franca
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.5%), with house and unique stays properties comprising 75.3% of inventory
- Strong specialty sector (44.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (3.1% combined)
Room Capacity Distribution
Analysis of 611 properties in Martina Franca shows that 1 bedroom properties are most prevalent, making up 40.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.5% of all listings.
Key Insights
- Most common: 1 bedroom (40.6%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 71.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 611 properties in Martina Franca reveals that 4 guests properties dominate the market, representing 29.1% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 49.1% of the market.
Key Insights
- Most common capacity: 4 guests (29.1% of market)
- Least common capacity: 7 guests (3.9% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 49.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 611 properties in Martina Franca, the most common availability pattern is 271-366 days (63% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34% of properties).
Key Insights
- Most common availability window: 271-366 days (63%)
- Most common booking duration: 31-90 days (34%)
- Properties with high availability (180+ days): 89.5%
- Properties with long-term bookings (180+ days): 11.5%
Minimum Stay Distributions
1 Night
145 listings
27.4% of total
2 Nights
157 listings
29.6% of total
3 Nights
103 listings
19.4% of total
4-6 Nights
75 listings
14.2% of total
7-29 Nights
22 listings
4.2% of total
30+ Nights
28 listings
5.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 57.0%
- Mid-length stays (4-6 nights) represent 14.2% of listings
- Monthly+ stays (5.3%) suggest a stable extended-stay market
- High market flexibility with 76.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 95 Days
1 listings
0.2% of total
Super Strict 30 Days
17 listings
3.6% of total
Super Strict 60 Days
10 listings
2.1% of total
Flexible
121 listings
25.5% of total
Moderate
205 listings
43.2% of total
Strict
120 listings
25.3% of total
Key Insights
- Moderate is the preferred policy at 43.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 68.7% of the market
- Strong market consensus around Moderate policies
- Super Strict 95 Days policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Jul, averaging 86 days
- Shortest booking windows are in Feb, Jan, Dec, averaging 44 days
- Spring shows the longest average booking window at 82 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 82 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Martina Franca
Below is the distribution of amenities across listings in Martina Franca:
Traveler Demographics
Key Insights
- Domestic travelers make up 15.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: Italy (23.2%) and United Kingdom (18.1%)
- English is the top language at 45.6%, followed by French (18.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Paris and London markets
- Develop localized content for Italy and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Martina Franca. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Pietro in Lama | 11 | $2,609 | $191.92 | 39% |
| San Michele Salentino | 77 | $2,067 | $251.72 | 38% |
| Sanarica | 12 | $2,032 | $281.42 | 34% |
| Polignano a Mare | 680 | $1,958 | $208.10 | 43% |
| Castellana Grotte | 200 | $1,799 | $219.70 | 41% |
| Latiano | 27 | $1,785 | $241.61 | 40% |
| Ostuni | 1,736 | $1,767 | $267.25 | 37% |
| Ceglie Messapica | 418 | $1,649 | $241.02 | 39% |
| Carovigno | 565 | $1,636 | $274.97 | 38% |
| Monopoli | 1,223 | $1,621 | $204.33 | 41% |
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