Verona Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Veneto, Italy
Is Airbnb profitable in Verona in 2025? Explore comprehensive Airbnb analytics for Verona, Veneto, Italy to uncover income potential. This 2025 STR market report for Verona, based on AirROI data from August 2024 to July 2025, reveals key trends in the bustling market of 2,572 active listings.
Whether you're considering an Airbnb investment in Verona, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Verona Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Verona Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Verona (2025)
Understanding the monthly revenue variations for Airbnb listings in Verona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Verona is typically September, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Verona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,581+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,051 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,847 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $962, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Verona
Verona Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Verona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Verona:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Verona
Average Daily Rate (ADR) Airbnb Trends in Verona (2025)
Effective short term rental pricing strategy in Verona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Verona typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $291+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Verona
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Airbnb Seasonality Analysis & Trends in Verona (2025)
Peak Season (September, August, April)
- Revenue averages $3,139 per month
- Occupancy rates average 56.1%
- Daily rates average $189
Shoulder Season
- Revenue averages $2,427 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $186
Low Season (January, February, December)
- Revenue drops to average $1,500 per month
- Occupancy decreases to average 31.8%
- Daily rates adjust to average $170
Seasonality Insights for Verona
- The Airbnb seasonality in Verona shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Verona's highest earning potential, with monthly revenues capable of climbing to $3,279, occupancy reaching a high of 60.1%, and ADRs peaking at $207.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,376, occupancy could drop to 28.9%, and ADRs may adjust down to $166.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Verona.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Verona seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Verona (2025)
Exploring the top neighborhoods for short-term rentals in Verona? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Verona, rich in culture and history. It's a prime location for tourists who want to explore famous sites within walking distance. | Arena di Verona, Piazza delle Erbe, Juliet's House, Castelvecchio, Ponte Pietra, Verona Cathedral |
| Borgo Trento | A charming residential neighborhood close to the historic center, offering a local vibe while being just a short walk away from major attractions. | Giardini Giusti, Sant'Anastasia, Piazza dei Signori, Palazzo della Ragione, Tomba di Giulietta, Lungadige |
| Verona Sud | An area that offers a mix of convenience and nature, close to the Adige River and parks. It is popular among families and those looking for a quieter stay. | Parco dell'Adige, Palazzina storica, Museo Africano, Corte Sartori, Chiesa di San Giovanni in Valle, Parco delle Colombare |
| Verona Est | This area is popular for its shopping facilities and proximity to major transport links. Great for guests who want easy access to amenities and transportation. | Centro Commerciale Adigeo, Ospedale di Borgo Roma, Museo della Radio, Chiesa di San Giovanni Battista, Parco della Rimembranza, Castello di Montorio |
| Borgo Venezia | A picturesque area known for its authentic atmosphere and beautiful views. It attracts those looking to explore the less touristy side of Verona. | Castello di Montorio, Parco delle Colombare, Cimitero Monumentale, Villa Pullè, Ponte di Veja, Chiesa di San Pancrazio |
| San Zeno | A vibrant area with a mix of locals and tourists, known for the beautiful basilica and lively atmosphere. Great for experiencing local culture. | Basilica di San Zeno, Piazza San Zeno, La Tomba di Giulietta, Teatro Ristori, Piazzale delle Poste, Mercato di San Zeno |
| Piazza Bra | Home to the famous Arena, this area offers the quintessential Verona experience, bustling with activity and surrounded by attractions. | Arena di Verona, Piazza Bra, Teatro Filarmonico, Palazzo Barbieri, Caffè D'Ora, Basilica di Santa Anastasia |
| Adige Sud | A tranquil area along the river, ideal for those seeking a relaxing atmosphere while being close to the city. Great for nature lovers. | Parco dell'Adige, Chiesa di San Giorgio in Braida, Fiume Adige, Viale del Fante, Chiesa dei Santi Nazaro e Celso, Ponte della Vittoria |
Understanding Airbnb License Requirements & STR Laws in Verona (2025)
While Verona, Veneto, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Verona to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Verona (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Veronabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Riverview Luxury Flat
Entire Place • 3 bedrooms
Luxury Apartment Relaispensiero
Entire Place • 4 bedrooms
Splendida Villa Veneta del XVI, restaurata,a 5 km
Entire Place • 8 bedrooms
Luxury Suite with Terrace Overlooking Piazza Erbe
Entire Place • 2 bedrooms
Big House-Private parking-12" walk from the ARENA
Entire Place • 2 bedrooms
Verona Movie Lovers
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Verona (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Verona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Reasy | 42 | $2,271,468 | 566 | 4.49/5.0 |
| Sincronia | 43 | $2,018,417 | 2114 | 4.82/5.0 |
| Valentina | 33 | $1,012,504 | 2677 | 4.83/5.0 |
| Guestly Srl | 25 | $993,400 | 1153 | 4.76/5.0 |
| Gianmarco | 12 | $747,989 | 2125 | 4.86/5.0 |
| Barbara - Dimore Verona Holida | 40 | $736,211 | 1370 | 4.67/5.0 |
| Corte Realdi | 10 | $629,129 | 738 | 4.90/5.0 |
| Case VR | 26 | $562,979 | 395 | 4.71/5.0 |
| Rem | 28 | $543,967 | 1361 | 4.53/5.0 |
| Verona Apartments | 14 | $450,351 | 267 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Verona.
Dive Deeper: Advanced Verona STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Verona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVerona Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Verona
- The Verona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.3% of the 2,572 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Verona, Apartment/Condo properties are the most common (85.8%), reflecting the local real estate landscape.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 1.6%) offer potential for unique stay experiences.
Verona Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Verona
- The dominant room capacity in Verona is 1 bedroom listings, making up 50.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.8% of the active Airbnb listings in Verona, indicating a high concentration in these sizes.
- With over half the market (50.2%) consisting of studios or 1-bedroom units, Verona is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Verona.
Verona Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Verona
- The most common guest capacity trend in Verona vacation rentals is listings accommodating 4 guests (32.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Verona STR market, accounting for 50.4% of listings.
- 16.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Verona.
- On average, properties in Verona are equipped to host 3.4 guests.
Verona Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Verona
- The most common availability pattern in Verona falls within the 271-366 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Verona (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Verona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
915 listings
36% of total
2 Nights
602 listings
23.7% of total
3 Nights
80 listings
3.1% of total
4-6 Nights
22 listings
0.9% of total
7-29 Nights
87 listings
3.4% of total
30+ Nights
834 listings
32.8% of total
Key Insights
- The most prevalent minimum stay requirement in Verona is 1 Night, adopted by 36% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (32.8%) caters to monthly stays (30+ nights) in Verona, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36% of Verona hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 32.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Verona.
Verona Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
30 listings
1.2% of total
Super Strict 60 Days
7 listings
0.3% of total
Flexible
797 listings
31.5% of total
Moderate
1313 listings
51.9% of total
Strict
382 listings
15.1% of total
Cancellation Policy Insights for Verona
- The prevailing Airbnb cancellation policy trend in Verona is Moderate, used by 51.9% of listings.
- The market strongly favors guest-friendly terms, with 83.4% of listings offering Flexible or Moderate policies. This suggests guests in Verona may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 51.9% market standard in Verona.
- Regularly review your cancellation policy against competitors and market demand shifts in Verona.
Verona STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Verona
- The overall average booking lead time for vacation rentals in Verona is 48 days.
- Guests book furthest in advance for stays during July (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Verona.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Verona averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Verona (2025)
Amenity Prevalence
Amenity Insights for Verona
- Essential amenities in Verona that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Hair dryer, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Verona: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Verona to stay competitive.
Verona Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Verona
- The typical guest profile for Airbnb in Verona consists of predominantly international visitors (87%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 13.2% of guests.
- Key international markets include United Kingdom (14.8%) and United States (14.2%).
- Top languages spoken are English (42.5%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Verona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Moos in Passeier - Moso in Passiria | 17 | $4,931 | $594.63 | 28% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 165 | $4,558 | $662.76 | 41% |
| Laglio | 62 | $4,308 | $523.82 | 42% |
| Sala Comacina | 71 | $3,968 | $436.18 | 46% |
| Sankt Pankraz - San Pancrazio | 16 | $3,547 | $647.34 | 21% |
| Brenzone sul Garda | 21 | $3,526 | $327.85 | 43% |
| Carate Urio | 71 | $3,457 | $371.25 | 42% |
| Varenna | 219 | $3,394 | $283.46 | 53% |
| Portofino | 74 | $3,321 | $499.07 | 39% |
| Sankt Moritz | 241 | $3,257 | $402.90 | 39% |