Airbnb Market Analytics, Statistics and Data in Taormina, Sicily, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Taormina? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Taormina:
How much do Airbnb hosts make on average per month in Taormina?
The short-term rental market in Taormina shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,362 per month
- Strong performing properties (top 25%) make $4,226 or more
- Best-in-class properties (top 10%) achieve $6,904+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,195
Revenue Variations by Month
Occupancy Rates Throughout the Year in Taormina
The market in Taormina shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Taormina
Daily rates in Taormina vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $153 per night
- Strong performing properties (top 25%) secure $242 or more
- Best-in-class properties (top 10%) pull in $400+ per night
- Entry-level properties (bottom 25%) earn around $106
Daily Rate Variations by Month
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Seasonality patterns in Taormina
Peak Season (August, September, July)
- Revenue peaks at $4905.49 per month
- Occupancy rates reach 66.47%
- Daily rates average $251.85
Shoulder Season
- Revenue averages $3295.38 per month
- Occupancy maintains 45.71%
- Daily rates hold at $217.98
Low Season (February, December, January)
- Revenue drops to $1529.77 per month
- Occupancy decreases to 24.99%
- Daily rates adjust to $199.55
Is it still profitable to do Airbnb in Taormina in 2025?
Yes! Taormina demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3295 and As a mature market with 1033 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Taormina
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Taormina Centro | The historic center of Taormina offers stunning views, charming streets, and a vibrant atmosphere. It is a must-visit for tourists looking to immerse themselves in Sicilian culture and history. | Greek Theatre, Piazza IX Aprile, Corso Umberto, Villa Comunale, San Giuseppe Church |
| Isola Bella | A small island and nature reserve known for its picturesque beach and crystal-clear waters. Ideal for tourists who enjoy nature and beautiful landscapes. | Isola Bella Beach, Mazzarò Beach, Cable Car to Taormina, Natural Reserve, Snorkeling and water sports |
| Castelmola | A charming hilltop village near Taormina, offering breathtaking views and a quieter, more traditional atmosphere. Perfect for travelers seeking authenticity away from the crowds. | Castelmola Castle, Piazza Sant'Antonio, Wine bars, Local restaurants, Scenic viewpoints |
| Mazzarò | A seaside area known for its beautiful beach and proximity to Taormina. Popular among sun-seekers and those looking for beach resorts. | Mazzarò Beach, Beach clubs, Diving centers, Boat trips, Water sports |
| Naxos | A nearby beach resort area known for its sandy beaches and vibrant nightlife. Ideal for guests looking for a lively beach experience. | Naxos Beach, Teatro Antico di Naxos, Nightclubs and bars, Water parks, Local seafood restaurants |
| Piazza IX Aprile | Central square in Taormina featuring stunning views of the coast and the town. Great for visitors who want to relax while enjoying local dining and shopping. | Viewpoints, Restaurants and cafes, Local shops, Cultural events, Street performers |
| Taormina Spisone | A quieter beach area south of the main town, perfect for families and those looking for a more relaxing stay by the sea. | Spisone Beach, Calabria-style restaurants, Seaside promenades, Swimming and sunbathing, Close to Taormina |
| Etna Volcano | Located nearby, Mount Etna attracts adventure-seekers and nature lovers eager to explore hiking trails and wine tours in a unique volcanic landscape. | Etna Park, Hiking tours, Wine tasting, Guided volcano tours, Scenic landscapes |
Do you need a license for Airbnb in Taormina?
Yes, Taormina requires a license for operating an Airbnb. Current market data shows 65% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Taormina
Private Villa with pool, parking & amazing views!
Entire Place • 11 bedrooms
Villa in Taormina with panoramic pool|Casa Scimone
Entire Place • 6 bedrooms
Exclusive Villa in Taormina Centre
Entire Place • 2 bedrooms
Miramar - Luxury Villa
Entire Place • 3 bedrooms
Villa Mediterranea Taormina
Entire Place • 3 bedrooms
Spacious Home in the heart of Taormina with pool
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Taormina
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emanuele | 9 | $702,862 | 704 | 4.88/5.0 |
| Welcome To Italy | 21 | $590,834 | 1022 | 4.21/5.0 |
| Studio In | 15 | $530,977 | 617 | 4.43/5.0 |
| Emanuel | 16 | $518,892 | 151 | 2.71/5.0 |
| Rocco | 10 | $489,827 | 232 | 4.88/5.0 |
| Francesco | 9 | $401,867 | 24 | 1.67/5.0 |
| Lorenzo | 10 | $400,493 | 770 | 4.94/5.0 |
| Emma | 4 | $391,060 | 44 | 2.42/5.0 |
| Villaggio | 10 | $368,314 | 709 | 4.68/5.0 |
| Karen | 2 | $339,717 | 92 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Taormina
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.4%), with apartment & condo and house properties comprising 90.8% of inventory
- Untapped potential in others, outdoor & mobile segments (0.8% combined)
Room Capacity Distribution
Analysis of 1,033 properties in Taormina shows that 1 bedroom properties are most prevalent, making up 46.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.4% of all listings.
Key Insights
- Most common: 1 bedroom (46.9%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 77.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,033 properties in Taormina reveals that 4 guests properties dominate the market, representing 30.8% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 54.0% of the market.
Key Insights
- Most common capacity: 4 guests (30.8% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 54.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,033 properties in Taormina, the most common availability pattern is 271-366 days (39.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31% of properties).
Key Insights
- Most common availability window: 271-366 days (39.6%)
- Most common booking duration: 91-180 days (31%)
- Properties with high availability (180+ days): 71.4%
- Properties with long-term bookings (180+ days): 31.0%
Minimum Stay Distributions
1 Night
179 listings
19.3% of total
2 Nights
334 listings
36% of total
3 Nights
240 listings
25.9% of total
4-6 Nights
100 listings
10.8% of total
7-29 Nights
13 listings
1.4% of total
30+ Nights
61 listings
6.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 55.3%
- Mid-length stays (4-6 nights) represent 10.8% of listings
- Monthly+ stays (6.6%) suggest a stable extended-stay market
- High market flexibility with 81.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
42 listings
4.7% of total
Super Strict 60 Days
22 listings
2.4% of total
Flexible
144 listings
16% of total
Moderate
480 listings
53.2% of total
Strict
214 listings
23.7% of total
Key Insights
- Moderate is the preferred policy at 53.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.2% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 2.4% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Sep, May, averaging 88 days
- Shortest booking windows are in Nov, Jan, Dec, averaging 53 days
- Summer shows the longest average booking window at 85 days, while Winter has the shortest at 54 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 85 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Dec when lead times are shortest
Popular Airbnb Amenities in Taormina
Below is the distribution of amenities across listings in Taormina:
Traveler Demographics
Key Insights
- Domestic travelers make up 2.6% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (26.5%) and Australia (14.3%)
- English is the top language at 60.2%, followed by French (12.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United Kingdom and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Taormina. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Għasri | 54 | $2,410 | $234.32 | 40% |
| Graniti | 21 | $2,286 | $167.77 | 50% |
| Torregrotta | 18 | $2,054 | $259.64 | 34% |
| Viagrande | 38 | $1,972 | $297.67 | 36% |
| Gaggi | 17 | $1,969 | $196.67 | 41% |
| Santa Venerina | 55 | $1,916 | $243.52 | 40% |
| Cefalù | 1,083 | $1,792 | $190.10 | 46% |
| San Marco d'Alunzio | 13 | $1,687 | $182.14 | 35% |
| Acquedolci | 30 | $1,683 | $199.00 | 40% |
| Castelmola | 61 | $1,680 | $195.13 | 45% |
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