Airbnb Market Analytics, Statistics and Data in Positano, Campania, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Positano? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Positano:
How much do Airbnb hosts make on average per month in Positano?
The short-term rental market in Positano shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $7,146 per month
- Strong performing properties (top 25%) make $12,162 or more
- Best-in-class properties (top 10%) achieve $19,340+ monthly
- Entry-level properties (bottom 25%) typically earn around $3,862
Revenue Variations by Month
Occupancy Rates Throughout the Year in Positano
The market in Positano shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Positano
Daily rates in Positano vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $476 per night
- Strong performing properties (top 25%) secure $784 or more
- Best-in-class properties (top 10%) pull in $1,443+ per night
- Entry-level properties (bottom 25%) earn around $298
Daily Rate Variations by Month
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Seasonality patterns in Positano
Peak Season (September, June, July)
- Revenue peaks at $14692.94 per month
- Occupancy rates reach 73.12%
- Daily rates average $814.43
Shoulder Season
- Revenue averages $9515.56 per month
- Occupancy maintains 49.83%
- Daily rates hold at $704.27
Low Season (November, December, January)
- Revenue drops to $3669.81 per month
- Occupancy decreases to 27.35%
- Daily rates adjust to $577.83
Is it still profitable to do Airbnb in Positano in 2025?
Yes! Positano demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $9516 and As a mature market with 729 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Positano
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Spiaggia Grande | The main beach of Positano, famous for its picturesque views and vibrant atmosphere. An ideal spot to attract tourists who want to enjoy the sun and sea right at the center of the town. | Spiaggia Grande Beach, Positano boat tours, Beach clubs and restaurants, Ferry service to Capri, Scenic coastal views |
| Nocelle | A charming village located above Positano, offering stunning views and a more tranquil atmosphere. Popular with travelers looking for a peaceful stay with breathtaking scenery. | Path of the Gods hiking trail, St. Maria a Nocelle Church, Local trattorias, Panoramic viewpoints, Nature walks |
| Via dei Mulini | A central street through Positano, known for its upscale boutiques and access to local amenities. Great for attracting visitors who want to immerse themselves in the local culture. | Shopping boutiques, Art galleries, Local markets, Cafes and restaurants, Cultural events |
| Le Sorgente | A relatively quiet area that offers a slice of local life in Positano, away from the crowds, while still being within walking distance of the beach. | Local shops, Family-run restaurants, Natural surroundings, Historical sites, Peaceful ambiance |
| Fornillo | A beautiful, less crowded beach that offers a more relaxed vibe, popular with families and those seeking a quieter beach experience in Positano. | Fornillo Beach, Beachside cafes, Water sports, Lush coastal paths, Scenic views |
| Montepertuso | A hillside area that provides stunning views of Positano and the surrounding coastline, great for hiking enthusiasts and those looking for more space and privacy. | Hiking trails, Views of the Amalfi Coast, Local eateries, Tranquil atmosphere, Natural beauty |
| Positano Town Center | The bustling heart of Positano with numerous restaurants, shops, and nightlife options. Perfect for tourists who want to be in the middle of the action. | Shopping and dining, Art galleries, Harbor area, Nightlife and bars, Cultural experiences |
| Palinuro | An idyllic area that extends the luxury and beauty of the Amalfi Coast, ideal for attracting visitors who want to explore beyond Positano. | Pine forests, Wild beaches, Local cuisine, Historical sites, Water activities |
Do you need a license for Airbnb in Positano?
Yes, Positano requires a license for operating an Airbnb. Current market data shows 74% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Positano
Villa Tre archi 4 bedrooms/bathrooms, great view
Entire Place • 4 bedrooms
Villa dei Fisici Positano
Entire Place • 8 bedrooms
Villa Field
Entire Place • 3 bedrooms
Villa Ponente
Entire Place • 3 bedrooms
Villa Petite Syrene by Elite Villas
Entire Place • 4 bedrooms
Torre Silja on the Seas of Positano
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Positano
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Estate | 22 | $3,450,148 | 600 | 4.74/5.0 |
| Pierluigi | 3 | $1,542,783 | 342 | 4.92/5.0 |
| Amore Rentals | 14 | $1,480,276 | 205 | 3.42/5.0 |
| Francesco | 9 | $1,267,157 | 588 | 4.87/5.0 |
| Roberta GivemeCoast | 15 | $1,194,428 | 698 | 4.94/5.0 |
| Barbara | 6 | $1,045,712 | 622 | 4.91/5.0 |
| Daniela Elena | 9 | $987,470 | 134 | 4.52/5.0 |
| SorrentoHolidays | 17 | $806,843 | 445 | 4.08/5.0 |
| Pina | 4 | $702,275 | 235 | 4.80/5.0 |
| Itacore Villas | 3 | $700,405 | 178 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Positano
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.6%), with house and apartment & condo properties comprising 85.9% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (2.0% combined)
Room Capacity Distribution
Analysis of 729 properties in Positano shows that 1 bedroom properties are most prevalent, making up 37.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.5% of all listings.
Key Insights
- Most common: 1 bedroom (37.4%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 69.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 729 properties in Positano reveals that 4 guests properties dominate the market, representing 29.4% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 49.2% of the market.
Key Insights
- Most common capacity: 4 guests (29.4% of market)
- Least common capacity: 7 guests (2.3% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 49.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 729 properties in Positano, the most common availability pattern is 181-270 days (35.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.6% of properties).
Key Insights
- Most common availability window: 181-270 days (35.8%)
- Most common booking duration: 91-180 days (34.6%)
- Properties with high availability (180+ days): 66.5%
- Properties with long-term bookings (180+ days): 36.1%
Minimum Stay Distributions
1 Night
114 listings
17.2% of total
2 Nights
181 listings
27.3% of total
3 Nights
230 listings
34.7% of total
4-6 Nights
94 listings
14.2% of total
7-29 Nights
14 listings
2.1% of total
30+ Nights
29 listings
4.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 44.5%
- Mid-length stays (4-6 nights) represent 14.2% of listings
- Monthly+ stays (4.4%) suggest a stable extended-stay market
- High market flexibility with 79.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
63 listings
9.4% of total
Super Strict 30 Days
51 listings
7.6% of total
Super Strict 95 Days
2 listings
0.3% of total
Flexible
35 listings
5.2% of total
Moderate
231 listings
34.3% of total
Strict
291 listings
43.2% of total
Key Insights
- Strict is the preferred policy at 43.2% of listings
- The market shows a balanced distribution between guest-friendly (39.5%) and strict (43.2%) policies
- Strong market consensus around Strict policies
- Super Strict 95 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Feb, May, averaging 108 days
- Shortest booking windows are in Apr, Dec, Jan, averaging 71 days
- Summer shows the longest average booking window at 99 days, while Winter has the shortest at 80 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 99 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Jan when lead times are shortest
Popular Airbnb Amenities in Positano
Below is the distribution of amenities across listings in Positano:
Traveler Demographics
Key Insights
- Domestic travelers make up 0.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: Canada (9.9%) and Australia (7.9%)
- English is the top language at 76.3%, followed by Spanish (13.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for New York and Los Angeles markets
- Develop localized content for Canada and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Positano. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
| Sant'Agnello | 304 | $2,524 | $312.91 | 46% |
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