Airbnb Market Analytics, Statistics and Data in Cortona, Tuscany, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cortona? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cortona:
How much do Airbnb hosts make on average per month in Cortona?
The short-term rental market in Cortona shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,656 per month
- Strong performing properties (top 25%) make $3,293 or more
- Best-in-class properties (top 10%) achieve $6,505+ monthly
- Entry-level properties (bottom 25%) typically earn around $752
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cortona
The market in Cortona shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cortona
Daily rates in Cortona vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $188 per night
- Strong performing properties (top 25%) secure $358 or more
- Best-in-class properties (top 10%) pull in $616+ per night
- Entry-level properties (bottom 25%) earn around $121
Daily Rate Variations by Month
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Seasonality patterns in Cortona
Peak Season (August, July, June)
- Revenue peaks at $4548.05 per month
- Occupancy rates reach 50.35%
- Daily rates average $320.94
Shoulder Season
- Revenue averages $2751.76 per month
- Occupancy maintains 33.26%
- Daily rates hold at $303.27
Low Season (March, January, February)
- Revenue drops to $1149.41 per month
- Occupancy decreases to 19.31%
- Daily rates adjust to $289.93
Is it still profitable to do Airbnb in Cortona in 2025?
Yes! Cortona demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and strong monthly revenue averaging $2752 and As a mature market with 719 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cortona
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cortona Historic Center | The charming and historic heart of Cortona, with its medieval streets, stunning views, and rich cultural heritage. An ideal location for tourists looking to immerse themselves in the local culture and experience the beauty of Tuscany. | Piazza della Repubblica, Diocesan Museum of Cortona, Etruscan Academy, Basilica di Santa Margherita, Fortress of Girifalco |
| Cortona Hills | Offering breathtaking views of the surrounding countryside, the Cortona Hills are perfect for travelers who appreciate nature and tranquility. A great choice for outdoor enthusiasts and those seeking a peaceful retreat. | Parco delle Foreste Casentinesi, Cortona's Olive Groves, Hiking Trails, Cortona's Vineyards, Nature Reserves |
| Lake Trasimeno | A picturesque lake area near Cortona, perfect for water sports, fishing, and relaxing by the water. Attracts families and adventure seekers alike, providing a different leisure experience. | Isola Maggiore, Trasimeno Lake Beaches, Boat Tours, Fishing and Sailing, Lake Trasimeno Nature Park |
| Nearby Montepulciano | A short drive from Cortona, Montepulciano is famous for its wines and Renaissance architecture. This area appeals to wine enthusiasts and those exploring Tuscany's beautiful hill towns. | Piazza Grande, Cantine dei Vini di Montepulciano, Palazzo Comunale, San Biagio, Wine Tastings |
| Cortona Events and Festivals | Cortona hosts various events and festivals throughout the year, attracting visitors interested in local culture, food, and traditions. An ideal area for hosting stays during these vibrant occasions. | Tuscan Sun Festival, Cortona Antiquaria, Etruscan Festival, Food and Wine Events, Local Markets |
| Surrounding Countryside | The rolling hills and countryside around Cortona provide a serene environment for those looking to escape the city. Ideal for rural tourism and wine country experiences. | Wine Tours, Agriturismos, Scenic Drives, Cycling Routes, Traditional Tuscan Villages |
| Cortona Cooking Classes | Cortona is known for its rich culinary traditions. Offering a stay tied to cooking experiences can attract food lovers and those looking to learn about Tuscan cuisine. | Cooking Classes, Food Tours, Local Restaurants, Farmers Markets, Gastronomic Festivals |
| Local Artisans and Crafts | Cortona is home to many artisans and craftspeople. An area focusing on local crafts and workshops will attract those interested in unique, handmade products and local culture. | Artisan Workshops, Local Pottery Shops, Cortona Art Gallery, Craft Fairs, Traditional Tuscan Crafts |
Do you need a license for Airbnb in Cortona?
Yes, Cortona requires a license for operating an Airbnb. Current market data shows 54% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Cortona
Nello's, Villa with private SPA and pool
Entire Place • 10 bedrooms
Villa Le Vigne, 8 pax, private pool, Top Comfort
Entire Place • 5 bedrooms
Villa Laura
Entire Place • 10 bedrooms
Villa Agriturismo Cuiano - Pierle
Entire Place • 9 bedrooms
Stunning Tuscan Villa & Panoramic Infinity Pool
Entire Place • 5 bedrooms
Bel Tramonto, Old Town with Private Garden
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Cortona
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vittorio | 54 | $1,543,309 | 434 | 3.01/5.0 |
| Denyse | 20 | $494,729 | 365 | 4.87/5.0 |
| Chiara | 9 | $463,035 | 304 | 4.32/5.0 |
| Posarelli Villas | 22 | $462,150 | 155 | 3.48/5.0 |
| Chris | 23 | $414,019 | 263 | 3.78/5.0 |
| Angela | 40 | $408,548 | 210 | 2.01/5.0 |
| Gigi | 3 | $374,420 | 104 | 4.96/5.0 |
| Emma | 15 | $358,558 | 22 | 1.54/5.0 |
| Holidu | 16 | $331,713 | 94 | 2.84/5.0 |
| InTuscany | 9 | $269,367 | 180 | 3.25/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cortona
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.9%), with house and apartment & condo properties comprising 87.9% of inventory
- Untapped potential in boutique & hotels, others segments (1.8% combined)
Room Capacity Distribution
Analysis of 719 properties in Cortona shows that 2 bedrooms properties are most prevalent, making up 29.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 54.2% of all listings.
Key Insights
- Most common: 2 bedrooms (29.8%)
- Least common: 4 bedrooms (10.6%)
- Market concentration: 54.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 719 properties in Cortona reveals that 8+ guests properties dominate the market, representing 29.6% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 56.6% of the market.
Key Insights
- Most common capacity: 8+ guests (29.6% of market)
- Least common capacity: 7 guests (3.5% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 56.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 719 properties in Cortona, the most common availability pattern is 271-366 days (70.1% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (37.3% of properties).
Key Insights
- Most common availability window: 271-366 days (70.1%)
- Most common booking duration: 1-30 days (37.3%)
- Properties with high availability (180+ days): 91.0%
- Properties with long-term bookings (180+ days): 9.7%
Minimum Stay Distributions
1 Night
138 listings
25.1% of total
2 Nights
95 listings
17.3% of total
3 Nights
136 listings
24.7% of total
4-6 Nights
96 listings
17.5% of total
7-29 Nights
55 listings
10% of total
30+ Nights
30 listings
5.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 42.4%
- Mid-length stays (4-6 nights) represent 17.5% of listings
- Monthly+ stays (5.5%) suggest a stable extended-stay market
- High market flexibility with 67.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
92 listings
15.3% of total
Super Strict 30 Days
34 listings
5.7% of total
Flexible
92 listings
15.3% of total
Moderate
198 listings
33% of total
Strict
184 listings
30.7% of total
Key Insights
- Moderate is the preferred policy at 33.0% of listings
- The market shows a balanced distribution between guest-friendly (48.3%) and strict (30.7%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 5.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Aug, averaging 123 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 51 days
- Summer shows the longest average booking window at 120 days, while Winter has the shortest at 51 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 120 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Cortona
Below is the distribution of amenities across listings in Cortona:
Traveler Demographics
Key Insights
- Domestic travelers make up 12.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: Italy (18.1%) and United Kingdom (14.6%)
- English is the top language at 56.6%, followed by Italian (13.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.2%
Recommendations
- Target marketing campaigns for London and New York markets
- Develop localized content for Italy and United Kingdom
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cortona. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tignano | 12 | $3,464 | $504.45 | 34% |
| Crespina | 20 | $3,189 | $556.27 | 42% |
| Parrano | 19 | $2,951 | $341.44 | 34% |
| Buonconvento | 70 | $2,882 | $528.86 | 40% |
| Monte Castello di Vibio | 24 | $2,872 | $787.06 | 36% |
| Guardea | 15 | $2,863 | $327.45 | 36% |
| Castelfranco di Sotto | 49 | $2,857 | $302.30 | 37% |
| Florence | 9,738 | $2,845 | $205.30 | 53% |
| Marcialla | 24 | $2,839 | $257.39 | 55% |
| Impruneta | 144 | $2,795 | $254.59 | 44% |
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