Airbnb Market Analytics, Statistics and Data in Livorno, Tuscany, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Livorno? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Livorno:
How much do Airbnb hosts make on average per month in Livorno?
The short-term rental market in Livorno shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,372 per month
- Strong performing properties (top 25%) make $2,313 or more
- Best-in-class properties (top 10%) achieve $3,300+ monthly
- Entry-level properties (bottom 25%) typically earn around $661
Revenue Variations by Month
Occupancy Rates Throughout the Year in Livorno
The market in Livorno shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Livorno
Daily rates in Livorno vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $91 per night
- Strong performing properties (top 25%) secure $120 or more
- Best-in-class properties (top 10%) pull in $175+ per night
- Entry-level properties (bottom 25%) earn around $71
Daily Rate Variations by Month
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Seasonality patterns in Livorno
Peak Season (August, July, June)
- Revenue peaks at $2640.65 per month
- Occupancy rates reach 66.91%
- Daily rates average $126.90
Shoulder Season
- Revenue averages $1671.42 per month
- Occupancy maintains 42.22%
- Daily rates hold at $112.78
Low Season (November, December, January)
- Revenue drops to $802.75 per month
- Occupancy decreases to 26.82%
- Daily rates adjust to $102.98
Is it still profitable to do Airbnb in Livorno in 2025?
Yes! Livorno demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $1671 and As a mature market with 638 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Livorno
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Storico | The historic center of Livorno offers a rich cultural experience with beautiful architecture, local markets, and waterfront attractions. Perfect for tourists wanting to immerse themselves in the local charm. | Fortezza Nuova, Venezia Nuova, Largo Cappuccini, Mercato Centrale, Porto Mediceo |
| Terrazza Mascagni | This scenic terrace overlooking the sea is a popular spot for both locals and tourists, making it ideal for vacation rentals looking to attract visitors wanting beautiful views and outdoor relaxation. | Terrazza Mascagni, Mausoleo di Ciano, Acquario di Livorno, Bagni Pancaldi |
| Antignano | A coastal area just south of the city center, Antignano offers a more relaxed atmosphere with beach access, making it a great choice for families and beachgoers. | Spiaggia di Antignano, Castello del Boccale, Villa Wollemborg |
| Calambrone | Known for its beaches and resort-like atmosphere, Calambrone is attractive to tourists looking for a seaside vacation, especially in the summer months. | Calambrone Beach, Bagno Vittorio, Parco di Rimigliano |
| Porto Mediceo | The ancient port area of Livorno is famous for its canals and seafood restaurants, offering a unique experience that attracts visitors interested in maritime history and cuisine. | Canali Medicei, Museo della Città, Molo Mediceo |
| Livorno Marina | The marina area is perfect for nautical enthusiasts and those seeking water activities. Its vibrant nightlife and dining options make it a hotspot for tourists. | Marina di Livorno, Ristorante 34, Piazza dei Domenicani |
| Forte dei Marmi | Just a short drive from Livorno, this renowned beach town is famous for its luxury and offers additional opportunities for Airbnb investments, particularly during the summer. | Forte dei Marmi Beach, Villa Bertelli, Mercato Settimanale |
| Gabbro | A quaint village nearby, Gabbro offers a more rural, authentic Tuscan experience. It attracts tourists wanting a peaceful retreat while still being close to Livorno. | Chiesa di San Lorenzo, Vigneti e oliveti, Sentieri da trekking |
Do you need a license for Airbnb in Livorno?
Yes, Livorno requires a license for operating an Airbnb. Current market data shows 61% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Livorno
Japandi, apartment near Port Mediceo
Entire Place • 1 bedroom
Sunset View
Entire Place • 4 bedrooms
Suite at Boccale Castle | Terrace with sea view
Entire Place • 2 bedrooms
Design/Luxury-centrale e ampio appartamento
Entire Place • 3 bedrooms
Villa between Verde and sea
Entire Place • 6 bedrooms
![[Embraccio Di Mare]- Near the port & CLIMATE](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6ODY1OTI1NTY1NzM4NDg5NDQ1/original/5c7b81ba-eb4b-4427-b25a-ecf56a6f664f.jpeg)
[Embraccio Di Mare]- Near the port & CLIMATE
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Livorno
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Welcome To Italy | 32 | $654,665 | 379 | 4.24/5.0 |
| Christian | 6 | $186,393 | 189 | 4.65/5.0 |
| Pleiades Home | 11 | $144,863 | 118 | 3.68/5.0 |
| David | 5 | $130,712 | 24 | 2.83/5.0 |
| Gabriele | 3 | $107,206 | 425 | 4.79/5.0 |
| Salvatore | 3 | $97,760 | 187 | 4.51/5.0 |
| Agave | 5 | $96,327 | 165 | 4.87/5.0 |
| Elia | 2 | $91,255 | 234 | 4.96/5.0 |
| Serenella | 4 | $75,848 | 195 | 4.34/5.0 |
| Annalisa | 7 | $69,573 | 44 | 4.11/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Livorno
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.5%), with apartment & condo and house properties comprising 94.2% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (5.7% combined)
Room Capacity Distribution
Analysis of 638 properties in Livorno shows that 1 bedroom properties are most prevalent, making up 50.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 80.6% of all listings.
Key Insights
- Most common: 1 bedroom (50.8%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 80.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 638 properties in Livorno reveals that 4 guests properties dominate the market, representing 34.6% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 54.9% of the market.
Key Insights
- Most common capacity: 4 guests (34.6% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 54.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 638 properties in Livorno, the most common availability pattern is 271-366 days (44% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.1% of properties).
Key Insights
- Most common availability window: 271-366 days (44%)
- Most common booking duration: 91-180 days (32.1%)
- Properties with high availability (180+ days): 75.7%
- Properties with long-term bookings (180+ days): 26.0%
Minimum Stay Distributions
1 Night
245 listings
44.5% of total
2 Nights
178 listings
32.3% of total
3 Nights
61 listings
11.1% of total
4-6 Nights
42 listings
7.6% of total
7-29 Nights
12 listings
2.2% of total
30+ Nights
13 listings
2.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.8%
- Mid-length stays (4-6 nights) represent 7.6% of listings
- Monthly+ stays (2.4%) suggest a stable extended-stay market
- High market flexibility with 87.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.2% of total
Super Strict 30 Days
15 listings
2.9% of total
Flexible
190 listings
36.8% of total
Moderate
236 listings
45.6% of total
Strict
75 listings
14.5% of total
Key Insights
- Moderate is the preferred policy at 45.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 82.4% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 62 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 31 days
- Summer shows the longest average booking window at 61 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 61 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Livorno
Below is the distribution of amenities across listings in Livorno:
Traveler Demographics
Key Insights
- Domestic travelers make up 31.6% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (24.3%) and France (16.6%)
- English is the top language at 43.2%, followed by Italian (17.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for Milan and Rome markets
- Develop localized content for Germany and France
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Livorno. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Portofino | 75 | $4,019 | $518.99 | 42% |
| Tignano | 12 | $3,464 | $504.45 | 34% |
| Crespina | 20 | $3,189 | $556.27 | 42% |
| Monterosso al Mare | 358 | $3,128 | $248.37 | 56% |
| Beverino Castello | 11 | $3,115 | $788.53 | 27% |
| Riomaggiore | 662 | $2,889 | $195.53 | 56% |
| Buonconvento | 70 | $2,882 | $528.86 | 40% |
| Castelfranco di Sotto | 49 | $2,857 | $302.30 | 37% |
| Florence | 9,738 | $2,845 | $205.30 | 53% |
| Marcialla | 24 | $2,839 | $257.39 | 55% |
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