Airbnb Market Analytics, Statistics and Data in Rome, Lazio, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rome? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rome:
How much do Airbnb hosts make on average per month in Rome?
The short-term rental market in Rome shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,865 per month
- Strong performing properties (top 25%) make $4,647 or more
- Best-in-class properties (top 10%) achieve $7,262+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,600
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rome
The market in Rome shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 61% occupancy rates
- Strong performing properties (top 25%) achieve 80% or higher
- Best-in-class properties (top 10%) reach 90%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rome
Daily rates in Rome vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $148 per night
- Strong performing properties (top 25%) secure $226 or more
- Best-in-class properties (top 10%) pull in $358+ per night
- Entry-level properties (bottom 25%) earn around $100
Daily Rate Variations by Month
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Seasonality patterns in Rome
Peak Season (October, May, June)
- Revenue peaks at $4952.22 per month
- Occupancy rates reach 69.39%
- Daily rates average $227.94
Shoulder Season
- Revenue averages $3731.44 per month
- Occupancy maintains 55.77%
- Daily rates hold at $199.95
Low Season (February, December, January)
- Revenue drops to $2138.25 per month
- Occupancy decreases to 33.58%
- Daily rates adjust to $170.07
Is it still profitable to do Airbnb in Rome in 2025?
Yes! Rome demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 56% and strong monthly revenue averaging $3731 and As a mature market with 23488 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rome
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Trastevere | Charming and picturesque neighborhood known for its narrow cobblestone streets, vibrant nightlife, and traditional Roman cuisine. A favorite among tourists looking for an authentic Roman experience. | Santa Maria in Trastevere, Villa Farnesina, Gianicolo Hill, Trastevere Market, Piazza Trilussa, Ristorante Da Enzo al 29 |
| Centro Storico | The historic center of Rome, filled with ancient ruins, beautiful piazzas, and significant landmarks. It's a prime location for tourists wanting to explore the city's rich history and culture. | Pantheon, Piazza Navona, Trevi Fountain, Campo de' Fiori, Roman Forum, Colosseum |
| Monti | Trendy and artistic neighborhood near the Colosseum, known for its bohemian vibe, artisanal shops, and hip cafes. Attracts young travelers and creatives looking for a unique stay. | Via della Madonna dei Monti, Basilica di Santa Maria Maggiore, Colosseum, Roman Forum, Mercato Centrale Roma |
| Testaccio | Authentic Roman neighborhood famous for its food scene, offering a glimpse into local life away from mainstream tourism. Great for food lovers and those wanting a local experience. | Pyramid of Cestius, Testaccio Market, Aventine Keyhole, Monte dei Cocci, Cimitero Acattolico |
| Vatican City | Home to the Vatican Museums and St. Peter's Basilica, this area is a must-visit for tourists. Ideal for those wanting to be near the spiritual center of Catholicism. | St. Peter's Basilica, Vatican Museums, Sistine Chapel, Castel Sant'Angelo, Piazza San Pietro |
| Prati | Elegant neighborhood known for its shopping streets and proximity to the Vatican. Ideal for families and tourists looking for comfort and accessibility to major sights. | Via Cola di Rienzo, Castel Sant'Angelo, St. Peter's Basilica, Viale Giulio Cesare, Piazza Mazzini |
| Campo Marzio | Upscale area close to the Spanish Steps, known for high-end shopping and dining. Attracts tourists looking for luxury accommodations and cultural experiences. | Spanish Steps, Piazza di Spagna, Via del Corso, Piazza del Popolo, Villa Medici |
| San Giovanni | Residential area rich in history with beautiful churches and local culture. Offers a more authentic Roman experience away from the tourist spots. | Basilica di San Giovanni in Laterano, Parco della Caffarella, Aurelian Walls, Scala Santa, Basilica di San Clemente |
Do you need a license for Airbnb in Rome?
Yes, Rome requires a license for operating an Airbnb. Current market data shows 70% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Rome
Unique Riad in Trastevere
Entire Place • 4 bedrooms
Andrea's houses - Roof Suite Rome
Entire Place • 3 bedrooms
Piazza di Spagna 90 Exclusive Apartment
Entire Place • 2 bedrooms
Pelliccia 11 Trastevere Penthouse
Entire Place • 3 bedrooms
Domus Alberico (up to 28 people)
Entire Place • 6 bedrooms
The best in Rome Monserrato
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Rome
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| IFlat | 188 | $14,166,409 | 15154 | 4.50/5.0 |
| Welcome To Italy | 199 | $7,135,779 | 8378 | 4.33/5.0 |
| The Best Rent | 55 | $4,049,092 | 1277 | 4.51/5.0 |
| Stefano | 63 | $3,901,855 | 4521 | 4.44/5.0 |
| Nicoletta | 51 | $3,773,244 | 1658 | 4.07/5.0 |
| Lorenzo | 21 | $3,574,138 | 2458 | 4.76/5.0 |
| WonderWhereToStay | 74 | $3,178,320 | 2130 | 4.17/5.0 |
| Federico | 47 | $3,173,657 | 7362 | 4.75/5.0 |
| Daniela & Friends | 17 | $3,052,326 | 1271 | 4.66/5.0 |
| Pa Dani & Friends | 12 | $2,653,369 | 1420 | 4.59/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rome
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77%), with apartment & condo and house properties comprising 91.7% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (0.7% combined)
Room Capacity Distribution
Analysis of 23,488 properties in Rome shows that 1 bedroom properties are most prevalent, making up 50.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.0% of all listings.
Key Insights
- Most common: 1 bedroom (50.5%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 76.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 23,488 properties in Rome reveals that 4 guests properties dominate the market, representing 28.6% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 50.3% of the market.
Key Insights
- Most common capacity: 4 guests (28.6% of market)
- Least common capacity: 1 guest (1.2% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 50.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 23,488 properties in Rome, the most common availability pattern is 91-180 days (29.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29.3% of properties).
Key Insights
- Most common availability window: 91-180 days (29.6%)
- Most common booking duration: 181-270 days (29.3%)
- Properties with high availability (180+ days): 50.2%
- Properties with long-term bookings (180+ days): 51.2%
Minimum Stay Distributions
1 Night
5615 listings
26.2% of total
2 Nights
8129 listings
37.9% of total
3 Nights
3933 listings
18.4% of total
4-6 Nights
1066 listings
5% of total
7-29 Nights
275 listings
1.3% of total
30+ Nights
2410 listings
11.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.1%
- Mid-length stays (4-6 nights) represent 5% of listings
- Monthly+ stays (11.2%) suggest a stable extended-stay market
- High market flexibility with 82.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
219 listings
1.1% of total
Super Strict 60 Days
37 listings
0.2% of total
Flexible
6197 listings
30% of total
Moderate
10966 listings
53.1% of total
Strict
3223 listings
15.6% of total
Key Insights
- Moderate is the preferred policy at 53.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 83.1% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 83 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 47 days
- Spring shows the longest average booking window at 74 days, while Winter has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Rome
Below is the distribution of amenities across listings in Rome:
Traveler Demographics
Key Insights
- Domestic travelers make up 6.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (14.9%) and France (12.1%)
- English is the top language at 57.7%, followed by Spanish (17%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for New York and London markets
- Develop localized content for United Kingdom and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rome. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Parrano | 19 | $2,951 | $341.44 | 34% |
| Monte Castello di Vibio | 24 | $2,872 | $787.06 | 36% |
| Guardea | 15 | $2,863 | $327.45 | 36% |
| Collazzone | 37 | $2,521 | $396.83 | 31% |
| San Casciano dei Bagni | 72 | $2,410 | $560.21 | 32% |
| Lugnano in Teverina | 22 | $2,316 | $284.65 | 34% |
| Monteleone d'Orvieto | 37 | $2,269 | $323.88 | 35% |
| Palombara Sabina | 17 | $2,111 | $347.03 | 35% |
| Deruta | 16 | $2,033 | $242.83 | 34% |
| Massa Martana | 29 | $1,998 | $297.42 | 35% |
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