Airbnb Market Analytics, Statistics and Data in Giardini-Naxos, Sicily, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Giardini-Naxos? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Giardini-Naxos:
How much do Airbnb hosts make on average per month in Giardini-Naxos?
The short-term rental market in Giardini-Naxos shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,099 per month
- Strong performing properties (top 25%) make $2,043 or more
- Best-in-class properties (top 10%) achieve $3,410+ monthly
- Entry-level properties (bottom 25%) typically earn around $530
Revenue Variations by Month
Occupancy Rates Throughout the Year in Giardini-Naxos
The market in Giardini-Naxos shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Giardini-Naxos
Daily rates in Giardini-Naxos vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $96 per night
- Strong performing properties (top 25%) secure $135 or more
- Best-in-class properties (top 10%) pull in $195+ per night
- Entry-level properties (bottom 25%) earn around $73
Daily Rate Variations by Month
Get Live Giardini-Naxos Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Giardini-Naxos
Peak Season (August, July, June)
- Revenue peaks at $3203.20 per month
- Occupancy rates reach 59.52%
- Daily rates average $151.70
Shoulder Season
- Revenue averages $1740.98 per month
- Occupancy maintains 36.93%
- Daily rates hold at $130.17
Low Season (November, December, January)
- Revenue drops to $674.13 per month
- Occupancy decreases to 20.22%
- Daily rates adjust to $117.85
Is it still profitable to do Airbnb in Giardini-Naxos in 2025?
Yes! Giardini-Naxos demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and solid monthly revenue averaging $1741 and As a mature market with 598 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Giardini-Naxos
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Giardini-Naxos Beach | Stunning coastline with beautiful beaches, ideal for tourists seeking sun, sand, and sea. Offers easy access to water sports and leisure activities. | Giardini-Naxos Beach, Promenade of Giardini-Naxos, Sea excursions, Water sports activities, Beach clubs |
| Taormina | A nearby historic town known for its ancient ruins and breathtaking views. Attracts tourists for its rich culture and exquisite settings. | Ancient Theatre of Taormina, Corso Umberto, Isola Bella, Villa Comunale, The Godfather Film Locations |
| Castelmola | A charming hilltop village that offers panoramic views of the coast. It’s a picturesque spot for those looking for tranquility and scenic beauty. | Castelmola Castle, Piazza Santa Caterina, Local wineries, Streets with local crafts, Viewpoints overlooking Taormina |
| Naxos Archaeological Park | Rich in history, this site attracts visitors interested in ancient Sicilian culture, enhancing the appeal for history enthusiasts. | Naxos Archaeological Park, Ancient Greek ruins, Museum of Naxos, Archaeological sites, Guided tours of historical significance |
| Schisò | Known for its thermal baths and wellness options, Schisò attracts visitors looking for relaxation and health benefits. | Schisò Thermal Baths, Wellness resorts, Nature walks, Spa experiences, Restaurants with local cuisine |
| Local Vineyards | Culturally rich area known for wine production. Attracts tourists who appreciate local gastronomy and wine tasting experiences. | Local wineries, Wine tasting tours, Vineyard tours, Culinary experiences, Wine festivals |
| Mazzarò | A picturesque bay known for its stunning scenery and access to beachfront activities, appealing to both relaxation seekers and adventure lovers. | Mazzarò Beach, Cable car to Taormina, Snorkeling and diving spots, Seaside restaurants, Boat excursions |
| Etna National Park | The famed volcano attracts adventure seekers and nature lovers year-round, offering a unique backdrop for outdoor activities and sightseeing. | Mount Etna hikes, Volcano excursions, Wine tours at Etna, Nature trails, Local wildlife experiences |
Do you need a license for Airbnb in Giardini-Naxos?
Yes, Giardini-Naxos requires a license for operating an Airbnb. Current market data shows 55% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Giardini-Naxos
Villa Schiso
Entire Place • 6 bedrooms
Baya Bella Baya
Entire Place • 10 bedrooms
*Luxury Villa* Taormina, Etna, Seaview with Pool*
Entire Place • 4 bedrooms
V.V.A Luxury VILLA, Taormina, Etna, Seaview, Pool
Entire Place • 4 bedrooms
Amazing apartment in Giardini Naxos with WiFi
Entire Place • 3 bedrooms
Villa Triscele 10, Emma Villas
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Giardini-Naxos
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Studio In | 56 | $885,830 | 1145 | 4.17/5.0 |
| Emanuele Vittorio | 5 | $486,195 | 274 | 4.87/5.0 |
| Mario E Virginie | 1 | $341,453 | 23 | 4.91/5.0 |
| Antonio | 1 | $253,228 | 11 | 5.00/5.0 |
| Michelina | 10 | $221,075 | 233 | 4.85/5.0 |
| Welcome To Italy | 11 | $150,000 | 215 | 3.91/5.0 |
| Wonderful Italy Sicilia | 6 | $135,954 | 34 | 3.99/5.0 |
| Francesco | 7 | $130,494 | 102 | 4.82/5.0 |
| Novasol | 1 | $114,862 | 16 | 4.81/5.0 |
| Antonino | 5 | $100,618 | 327 | 4.86/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Giardini-Naxos
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.1%), with apartment & condo and house properties comprising 91.1% of inventory
- Untapped potential in others segments (0.7% combined)
Room Capacity Distribution
Analysis of 598 properties in Giardini-Naxos shows that 1 bedroom properties are most prevalent, making up 49.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.4% of all listings.
Key Insights
- Most common: 1 bedroom (49.8%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 79.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 598 properties in Giardini-Naxos reveals that 4 guests properties dominate the market, representing 34.9% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 51.5% of the market.
Key Insights
- Most common capacity: 4 guests (34.9% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 51.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 598 properties in Giardini-Naxos, the most common availability pattern is 271-366 days (55.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.4% of properties).
Key Insights
- Most common availability window: 271-366 days (55.2%)
- Most common booking duration: 91-180 days (33.4%)
- Properties with high availability (180+ days): 87.8%
- Properties with long-term bookings (180+ days): 13.0%
Minimum Stay Distributions
1 Night
116 listings
22.5% of total
2 Nights
131 listings
25.4% of total
3 Nights
174 listings
33.8% of total
4-6 Nights
65 listings
12.6% of total
7-29 Nights
15 listings
2.9% of total
30+ Nights
14 listings
2.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 47.9%
- Mid-length stays (4-6 nights) represent 12.6% of listings
- Monthly+ stays (2.7%) suggest a stable extended-stay market
- High market flexibility with 81.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
9 listings
1.8% of total
Super Strict 30 Days
53 listings
10.7% of total
Flexible
94 listings
19% of total
Moderate
232 listings
46.9% of total
Strict
107 listings
21.6% of total
Key Insights
- Moderate is the preferred policy at 46.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.9% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.8% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jun, Jul, averaging 73 days
- Shortest booking windows are in Jan, Mar, Dec, averaging 43 days
- Summer shows the longest average booking window at 73 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 73 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Giardini-Naxos
Below is the distribution of amenities across listings in Giardini-Naxos:
Traveler Demographics
Key Insights
- Domestic travelers make up 11.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (22%) and Italy (20.4%)
- English is the top language at 49.1%, followed by German (15.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Berlin and London markets
- Develop localized content for France and Italy
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Giardini-Naxos. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Għasri | 54 | $2,410 | $234.32 | 40% |
| Taormina | 1,033 | $2,401 | $222.35 | 46% |
| Graniti | 21 | $2,286 | $167.77 | 50% |
| Torregrotta | 18 | $2,054 | $259.64 | 34% |
| Viagrande | 38 | $1,972 | $297.67 | 36% |
| Gaggi | 17 | $1,969 | $196.67 | 41% |
| Santa Venerina | 55 | $1,916 | $243.52 | 40% |
| Cefalù | 1,083 | $1,792 | $190.10 | 46% |
| San Marco d'Alunzio | 13 | $1,687 | $182.14 | 35% |
| Acquedolci | 30 | $1,683 | $199.00 | 40% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights