Giardini-Naxos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sicily, Italy
Is Airbnb profitable in Giardini-Naxos in 2025? Explore comprehensive Airbnb analytics for Giardini-Naxos, Sicily, Italy to uncover income potential. This 2025 STR market report for Giardini-Naxos, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 570 active listings.
Whether you're considering an Airbnb investment in Giardini-Naxos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Giardini-Naxos Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Giardini-Naxos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Giardini-Naxos (2025)
Understanding the monthly revenue variations for Airbnb listings in Giardini-Naxos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Giardini-Naxos is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Giardini-Naxos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,815+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,798 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,043 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $526, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Giardini-Naxos
Giardini-Naxos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Giardini-Naxos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Giardini-Naxos:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Giardini-Naxos
Average Daily Rate (ADR) Airbnb Trends in Giardini-Naxos (2025)
Effective short term rental pricing strategy in Giardini-Naxos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Giardini-Naxos typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $196+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Giardini-Naxos
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Airbnb Seasonality Analysis & Trends in Giardini-Naxos (2025)
Peak Season (August, July, September)
- Revenue averages $2,516 per month
- Occupancy rates average 53.5%
- Daily rates average $140
Shoulder Season
- Revenue averages $1,461 per month
- Occupancy maintains around 35.9%
- Daily rates hold near $130
Low Season (January, February, December)
- Revenue drops to average $786 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $128
Seasonality Insights for Giardini-Naxos
- The Airbnb seasonality in Giardini-Naxos shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Giardini-Naxos's highest earning potential, with monthly revenues capable of climbing to $3,090, occupancy reaching a high of 59.2%, and ADRs peaking at $147.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $748, occupancy could drop to 19.6%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Giardini-Naxos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Giardini-Naxos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Giardini-Naxos (2025)
Exploring the top neighborhoods for short-term rentals in Giardini-Naxos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Giardini-Naxos Beach | A beautiful beachfront area known for its stunning views of the Bay of Naxos and Mount Etna. Popular among tourists for its sandy beaches and vibrant atmosphere, ideal for families and sun-seekers. | Naxos Beach, Archaeological Park of Naxos, Corso Umberto, Local seafood restaurants, Water sports activities |
| Taormina Viewpoints | Famous for its breathtaking panoramic views, Taormina offers a more upscale atmosphere. Tourists flock to this area for its historical sites and proximity to Giardini-Naxos, making it perfect for luxury stays. | Ancient Theatre of Taormina, Isola Bella, Corso Umberto, Giardini della Villa Comunale, Taormina Film Fest |
| Via Nazionale | The main road connecting Giardini-Naxos to Taormina, lined with shops, restaurants, and hotels. This area is bustling with activity and offers easy access to both towns, making it attractive to tourists. | Shopping boutiques, Restaurants and cafes, Transportation links to Taormina, Nightlife options |
| Porto di Giardini-Naxos | The port area is lively with local fishermen and offers boat tours. Tourists can enjoy fresh seafood and boat excursions, which makes it a prime spot for attractive stays. | Fish market, Boat tours, Marina restaurants, Water sports rentals |
| San Giovanni | This residential area offers a quieter experience while still being close to the beach. It's attractive for families and those looking for a more local atmosphere. | Local markets, Quiet beaches, Parks and recreation areas, Cultural experiences |
| The Archaeological Site | Located close to Giardini-Naxos, this significant historical site attracts tourists interested in ancient history and culture. A unique selling point for cultural tourists. | Naxos Archaeological Museum, Ancient ruins, Guided tours |
| Nature Reserves | Surrounding Giardini-Naxos are various natural parks and reserves. Nature lovers and outdoor enthusiasts often seek accommodation in these areas for hiking and exploring. | Mount Etna National Park, Alcantara Gorges, Nature trails, Wildlife viewing |
| Nightlife District | Areas with vibrant nightlife appeal to young travelers looking for entertainment. Giardini-Naxos offers various bars and clubs, making it popular for late-night experiences. | Local nightclubs, Beach bars, Live music venues, Outdoor parties |
Understanding Airbnb License Requirements & STR Laws in Giardini-Naxos (2025)
Yes, Giardini-Naxos, Sicily, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Giardini-Naxos to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 51% licensed listings)
Top Performing Airbnb Properties in Giardini-Naxos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Giardini-Naxosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Schiso
Entire Place • 6 bedrooms
*Luxury Villa* Taormina, Etna, Seaview with Pool*
Entire Place • 4 bedrooms
Baya Bella Baya
Entire Place • 10 bedrooms
Amazing apartment in Giardini Naxos with WiFi
Entire Place • 3 bedrooms
V.V.A*Luxury VILLA* Taormina, Etna, Seaview, Pool
Entire Place • 4 bedrooms
*Luxury*VILLA* Taormina, Etna & Seaview, Pool*
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Giardini-Naxos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Giardini-Naxos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Studio In | 58 | $701,828 | 1181 | 4.57/5.0 |
| Mario E Virginie | 1 | $442,480 | 23 | 4.91/5.0 |
| Emanuele Vittorio | 4 | $425,201 | 277 | 4.91/5.0 |
| Michelina | 10 | $142,339 | 266 | 4.85/5.0 |
| Welcome To Italy | 10 | $135,783 | 221 | 4.36/5.0 |
| Antonio | 1 | $120,526 | 11 | 5.00/5.0 |
| Novasol | 1 | $111,530 | 16 | 4.81/5.0 |
| Giovanni | 3 | $107,667 | 24 | 4.97/5.0 |
| Giancarlo | 6 | $103,148 | 263 | 4.71/5.0 |
| Paola Maria | 6 | $94,199 | 574 | 4.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Giardini-Naxos.
Dive Deeper: Advanced Giardini-Naxos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Giardini-Naxos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGiardini-Naxos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Giardini-Naxos
- The Giardini-Naxos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.2% of the 570 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Giardini-Naxos, Apartment/Condo properties are the most common (76.1%), reflecting the local real estate landscape.
- Houses represent a significant 15.8% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.7%) offer potential for unique stay experiences.
Giardini-Naxos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Giardini-Naxos
- The dominant room capacity in Giardini-Naxos is 1 bedroom listings, making up 50.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.3% of the active Airbnb listings in Giardini-Naxos, indicating a high concentration in these sizes.
- With over half the market (50.5%) consisting of studios or 1-bedroom units, Giardini-Naxos is particularly well-suited for individuals or couples.
Giardini-Naxos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Giardini-Naxos
- The most common guest capacity trend in Giardini-Naxos vacation rentals is listings accommodating 4 guests (36.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Giardini-Naxos STR market, accounting for 53.3% of listings.
- 19.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Giardini-Naxos.
- On average, properties in Giardini-Naxos are equipped to host 3.9 guests.
Giardini-Naxos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Giardini-Naxos
- The most common availability pattern in Giardini-Naxos falls within the 271-366 days range, representing 57.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Giardini-Naxos (34.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Giardini-Naxos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
96 listings
17.4% of total
2 Nights
101 listings
18.3% of total
3 Nights
145 listings
26.2% of total
4-6 Nights
64 listings
11.6% of total
7-29 Nights
64 listings
11.6% of total
30+ Nights
83 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Giardini-Naxos is 3 Nights, adopted by 26.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (15%) caters to monthly stays (30+ nights) in Giardini-Naxos, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 26.2% of Giardini-Naxos hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Giardini-Naxos.
Giardini-Naxos Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
9 listings
1.8% of total
Super Strict 30 Days
59 listings
12% of total
Flexible
102 listings
20.7% of total
Moderate
226 listings
45.8% of total
Strict
97 listings
19.7% of total
Cancellation Policy Insights for Giardini-Naxos
- The prevailing Airbnb cancellation policy trend in Giardini-Naxos is Moderate, used by 45.8% of listings.
- There's a relatively balanced mix between guest-friendly (66.5%) and stricter (19.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.8% market standard in Giardini-Naxos.
- Regularly review your cancellation policy against competitors and market demand shifts in Giardini-Naxos.
Giardini-Naxos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Giardini-Naxos
- The overall average booking lead time for vacation rentals in Giardini-Naxos is 47 days.
- Guests book furthest in advance for stays during August (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Giardini-Naxos.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Giardini-Naxos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Giardini-Naxos (2025)
Amenity Prevalence
Amenity Insights for Giardini-Naxos
- Essential amenities in Giardini-Naxos that guests expect include: Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Giardini-Naxos: Air conditioning, TV.
- Prioritize adding missing essentials: Air conditioning, TV.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Giardini-Naxos to stay competitive.
Giardini-Naxos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Giardini-Naxos
- The typical guest profile for Airbnb in Giardini-Naxos consists of predominantly international visitors (88%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 11.9% of guests.
- Key international markets include Germany (15.1%) and France (12.4%).
- Top languages spoken are English (40%) followed by German (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Giardini-Naxos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taormina | 1,038 | $2,235 | $226.36 | 45% |
| Graniti | 21 | $2,202 | $165.56 | 48% |
| San Marco d'Alunzio | 11 | $2,087 | $182.51 | 38% |
| Għasri | 58 | $2,059 | $217.82 | 38% |
| Santa Venerina | 55 | $1,883 | $217.82 | 40% |
| Torregrotta | 15 | $1,784 | $263.45 | 37% |
| Saint Lawrence | 38 | $1,745 | $225.71 | 35% |
| Viagrande | 36 | $1,720 | $193.01 | 38% |
| Mistretta | 10 | $1,646 | $158.56 | 35% |
| Cefalù | 1,021 | $1,548 | $182.02 | 45% |