Lecce Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Lecce in 2025? Explore comprehensive Airbnb analytics for Lecce, Apulia, Italy to uncover income potential. This 2025 STR market report for Lecce, based on AirROI data from August 2024 to July 2025, reveals key trends in the bustling market of 1,248 active listings.
Whether you're considering an Airbnb investment in Lecce, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lecce Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lecce Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lecce (2025)
Understanding the monthly revenue variations for Airbnb listings in Lecce is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lecce is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lecce across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,924+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,869 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,091 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $512, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lecce
Lecce Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lecce STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lecce:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lecce
Average Daily Rate (ADR) Airbnb Trends in Lecce (2025)
Effective short term rental pricing strategy in Lecce involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lecce typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $205+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $98 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Lecce
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Airbnb Seasonality Analysis & Trends in Lecce (2025)
Peak Season (August, September, July)
- Revenue averages $2,082 per month
- Occupancy rates average 48.5%
- Daily rates average $138
Shoulder Season
- Revenue averages $1,444 per month
- Occupancy maintains around 39.6%
- Daily rates hold near $128
Low Season (January, February, December)
- Revenue drops to average $827 per month
- Occupancy decreases to average 26.4%
- Daily rates adjust to average $117
Seasonality Insights for Lecce
- The Airbnb seasonality in Lecce shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lecce's highest earning potential, with monthly revenues capable of climbing to $2,441, occupancy reaching a high of 55.3%, and ADRs peaking at $150.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $772, occupancy could drop to 23.9%, and ADRs may adjust down to $114.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lecce.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lecce seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lecce (2025)
Exploring the top neighborhoods for short-term rentals in Lecce? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Lecce, known for its Baroque architecture and rich history. A prime location for tourists who want to explore the cultural heritage of the city. | Piazza del Duomo, Basilica di Santa Croce, Anfiteatro Romano, Castello Carlo V, Teatro Apollo, Palazzo dei Celestini |
| Leuca | A stunning coastal town known for its beautiful beaches and scenic views. Popular among tourists looking for relaxation and seaside activities. | Santa Maria di Leuca Beach, Cascate Monumentali, Grotta del Diavolo, Punta Ristola, Lighthouse of Santa Maria di Leuca |
| Otranto | A charming seaside town with historical significance and beautiful beaches. Attracts visitors looking for both culture and relaxation. | Otranto Castle, Cathedral of Otranto, Baia dei Turchi, Lido di Otranto, Torre dell'Orso, Caves of Otranto |
| Gallipoli | Famous for its old town on an island and amazing beaches. Popular for both younger travelers and families. | Gallipoli Castle, Punta Suina Beach, Baia Verde Beach, Frascone Beach, Seafront Promenade, Historic center |
| Porto Cesareo | Known for its stunning beaches and marine mobility. A hotspot in the summer for beach lovers. | Porto Cesareo Beach, Isola dei Conigli, Torre Cesarea, Spiaggia di Punta Prosciutto, Lido Tabù |
| Torre dell'Orso | A famous beach destination with fine sandy beaches and a beautiful bay, ideal for sunbathers and water sports. | Torre dell'Orso Beach, Rocca dei Semafori, Grotta della Poesia, Surfer's Beach, Lido Pizzo |
| Nardò | Rich in Baroque architecture and history, with nearby beautiful beaches. Attracts tourists looking for a cultural experience near the sea. | Nardò Castle, Church of Santa Maria Asunta, Parco Naturale Regionale Porto Selvaggio, Spiaggia di Sant'Isidoro |
| Melendugno | A district known for its beautiful coastlines and historic sites. A great area for visiting both beaches and cultural sites. | Torre Specchia Ruggeri, Pezze di Greco, Baia dei Turchi, Roca Vecchia, Spiaggia di San Foca |
Understanding Airbnb License Requirements & STR Laws in Lecce (2025)
While Lecce, Apulia, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lecce to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Lecce (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Leccebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gli Archi with pool – Lecce
Entire Place • 3 bedrooms
Charming house with terrace -Lecce historic center
Entire Place • 4 bedrooms
Palazzo Acquaviva
Entire Place • 3 bedrooms
VillaAcqua-Elegante residence Lecce
Entire Place • 4 bedrooms
Oasi Gorgoni Charming House & Pool
Entire Place • 3 bedrooms
Villa with pool near the sea
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lecce (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lecce based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pierluigi | 46 | $583,695 | 1107 | 4.38/5.0 |
| Francesco | 39 | $405,137 | 1120 | 4.53/5.0 |
| Antonio | 11 | $276,278 | 698 | 4.83/5.0 |
| Vivere Nel Salento | 8 | $268,612 | 459 | 4.87/5.0 |
| Barbarhouse SRL | 26 | $258,837 | 91 | 4.13/5.0 |
| Giuseppe | 9 | $249,319 | 456 | 4.93/5.0 |
| Lecce Selection | 15 | $210,598 | 312 | 4.64/5.0 |
| GuestHost - Welcome To Our Hom | 12 | $179,611 | 554 | 4.71/5.0 |
| Eugenio | 11 | $172,487 | 668 | 4.78/5.0 |
| Imma | 9 | $143,075 | 408 | 4.55/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lecce.
Dive Deeper: Advanced Lecce STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lecce. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLecce Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lecce
- The Lecce Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.8% of the 1,248 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lecce, Apartment/Condo properties are the most common (58.9%), reflecting the local real estate landscape.
- Houses represent a significant 25.7% portion, catering likely to families or larger groups.
- The presence of 14% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays, outdoor/unique (combined 1.4%) offer potential for unique stay experiences.
Lecce Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lecce
- The dominant room capacity in Lecce is 1 bedroom listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.1% of the active Airbnb listings in Lecce, indicating a high concentration in these sizes.
Lecce Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lecce
- The most common guest capacity trend in Lecce vacation rentals is listings accommodating 4 guests (29.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Lecce STR market, accounting for 50.2% of listings.
- 13.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lecce.
- On average, properties in Lecce are equipped to host 3.3 guests.
Lecce Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lecce
- The most common availability pattern in Lecce falls within the 271-366 days range, representing 61.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Lecce (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lecce Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
303 listings
24.5% of total
2 Nights
290 listings
23.4% of total
3 Nights
142 listings
11.5% of total
4-6 Nights
88 listings
7.1% of total
7-29 Nights
97 listings
7.8% of total
30+ Nights
318 listings
25.7% of total
Key Insights
- The most prevalent minimum stay requirement in Lecce is 30+ Nights, adopted by 25.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (25.7%) caters to monthly stays (30+ nights) in Lecce, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 25.7% of Lecce hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lecce.
Lecce Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
15 listings
1.2% of total
Super Strict 60 Days
16 listings
1.3% of total
Flexible
451 listings
36.8% of total
Moderate
555 listings
45.3% of total
Strict
189 listings
15.4% of total
Cancellation Policy Insights for Lecce
- The prevailing Airbnb cancellation policy trend in Lecce is Moderate, used by 45.3% of listings.
- The market strongly favors guest-friendly terms, with 82.1% of listings offering Flexible or Moderate policies. This suggests guests in Lecce may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.3% market standard in Lecce.
- Regularly review your cancellation policy against competitors and market demand shifts in Lecce.
Lecce STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lecce
- The overall average booking lead time for vacation rentals in Lecce is 46 days.
- Guests book furthest in advance for stays during May (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Lecce.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Lecce averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lecce (2025)
Amenity Prevalence
Amenity Insights for Lecce
- Popular amenities like Air conditioning, Wifi, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Air conditioning or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lecce to stay competitive.
Lecce Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lecce
- The typical guest profile for Airbnb in Lecce consists of predominantly international visitors (86%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 13.8% of guests.
- Key international markets include France (18.7%) and United States (14%).
- Top languages spoken are English (40.1%) followed by French (15.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lecce Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kassopaia Municipal Unit | 515 | $2,450 | $271.67 | 50% |
| Spartilas | 25 | $2,345 | $226.62 | 52% |
| San Michele Salentino | 75 | $2,096 | $292.55 | 41% |
| Afra | 20 | $2,063 | $309.60 | 40% |
| Agios Markos | 18 | $1,970 | $300.53 | 38% |
| Astrakeri | 27 | $1,855 | $165.16 | 55% |
| Perithia | 64 | $1,837 | $317.11 | 37% |
| Polignano a Mare | 652 | $1,817 | $199.04 | 42% |
| Castellana Grotte | 190 | $1,803 | $220.12 | 40% |
| Barbati | 169 | $1,741 | $230.47 | 45% |