Airbnb Market Analytics, Statistics and Data in Matera, Basilicata, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Matera? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Matera:

Average Daily Rate

$131

Occupancy Rate

34.95%

Annual Revenue

$13,721

Revenue Growth YoY

-8.58%

Best Month

September

Worst Month

January

Regulation

High

Active Listings

575

How much do Airbnb hosts make on average per month in Matera?

The short-term rental market in Matera shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,161 per month
Strong performing properties (top 25%) make $2,104 or more
Best-in-class properties (top 10%) achieve $3,300+ monthly
Entry-level properties (bottom 25%) typically earn around $548

Revenue Variations by Month

Occupancy Rates Throughout the Year in Matera

The market in Matera shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 33% occupancy rates
Strong performing properties (top 25%) achieve 54% or higher
Best-in-class properties (top 10%) reach 72%+occupancy
Entry-level properties (bottom 25%) average around 16%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Matera

Daily rates in Matera vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $106 per night
Strong performing properties (top 25%) secure $142 or more
Best-in-class properties (top 10%) pull in $206+ per night
Entry-level properties (bottom 25%) earn around $80

Daily Rate Variations by Month

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Seasonality patterns in Matera

Peak Season (September, May, August)

Revenue peaks at $2060.77 per month
Occupancy rates reach 51.77%
Daily rates average $131.73

Shoulder Season

Revenue averages $1553.14 per month
Occupancy maintains 36.47%
Daily rates hold at $126.69

Low Season (December, February, January)

Revenue drops to $825.40 per month
Occupancy decreases to 20.79%
Daily rates adjust to $119.39

Is it still profitable to do Airbnb in Matera in 2025?

Yes! Matera demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and monthly revenue averaging $1553 and As a mature market with 575 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Matera

Area	Why Choose This Area	Key Attractions
Sassi di Matera	The iconic cave dwellings and ancient town of Matera, classified as a UNESCO World Heritage Site. It attracts tourists interested in history, architecture, and unique experiences.	Sassi di Matera, Casa Grotta di Vico Solitario, Matera Cathedral, Palombaro Lungo, Museo Archeologico Nazionale Domenico Ridola
Historic Center	The historic core of Matera filled with charming streets, local shops, and authentic dining experiences. It provides visitors a taste of local culture and traditions.	Piazza Vittorio Veneto, Church of San Giovanni Battista, Palazzo Lanfranchi, Santa Maria di Idris, Passeggiata del Belvedere
Civita di Bagnoregio	A picturesque hilltop village nearby, known for breathtaking views and a unique experience akin to the Sassi. It's a popular day trip option for tourists staying in Matera.	The Ruins of Civita, Ponte Ff. G. Conti, Civita di Bagnoregio Museum, San Donato Church, The Etruscan Necropolis
Via Lucana	A vibrant street in Matera known for shopping and dining. The area is lively and accessible, making it a great spot for short-term rentals.	Local boutiques, Cafes and restaurants, Churches along the street, Artisan shops, Cultural events
Piazza Pascoli	A central piazza that serves as a gathering place for both locals and tourists. It’s a strategic location for accessing various attractions and amenities.	Piazza Pascoli, Theater Stabile, Nearby restaurants, Cultural events, Public art installations
MUSMA (Museum of Contemporary Sculpture)	A unique museum that integrates contemporary art within the cave architecture. It attracts art lovers and provides a distinctive cultural experience.	MUSMA, Contemporary art exhibitions, Educational programs, Workshops, Cave sculptures
Matera Film Festival Venue	With the rising popularity of film events in Matera, hosting near this area attracts cinema enthusiasts and those visiting for festivals.	Matera Film Festival events, Nearby historical sites, Open-air screenings, Cultural workshops, Theater performances
Park of the Rock Churches	A natural park with ancient rock churches situated on the outskirts of Matera. It’s perfect for those looking to combine nature and culture.	Church of Santa Maria di Idris, Other rock churches, Hiking trails, Stunning views, Photography opportunities

Do you need a license for Airbnb in Matera?

$221.44

Daily Rate

Top Performing Professional Hosts in Matera

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
VICOLO FIORE Affittacamere	10	$251,794	853	4.88/5.0
Annamaria	4	$237,009	961	4.89/5.0
Francesca	4	$150,651	204	4.97/5.0
Vincenza	4	$137,036	312	4.92/5.0
Basilicata Host To Host	6	$130,559	26	2.41/5.0
Paolo	8	$111,938	323	3.08/5.0
Gerardo	11	$111,831	99	4.15/5.0
Patrizia	4	$103,786	886	4.93/5.0
Alessandro	3	$96,452	271	4.90/5.0
Tudor	2	$95,314	183	4.99/5.0

Additional analytics on vacation rental, real estate, short term rental data in Matera

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (68.2%), with apartment & condo and house properties comprising 76.0% of inventory
Strong specialty sector (22.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in unique stays, others, outdoor & mobile segments (4.1% combined)

Room Capacity Distribution

Analysis of 575 properties in Matera shows that 1 bedroom properties are most prevalent, making up 54.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.4% of all listings.

Key Insights

Most common: 1 bedroom (54.8%)
Least common: 5+ bedrooms (0.9%)
Market concentration: 77.4% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 575 properties in Matera reveals that 4 guests properties dominate the market, representing 29.2% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 50.6% of the market.

Key Insights

Most common capacity: 4 guests (29.2% of market)
Least common capacity: 1 guest (0.2% of market)
Average guest capacity: 3.5 guests per property
Market concentration: 50.6% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 575 properties in Matera, the most common availability pattern is 271-366 days (50.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.4% of properties).

Key Insights

Most common availability window: 271-366 days (50.6%)
Most common booking duration: 31-90 days (29.4%)
Properties with high availability (180+ days): 80.9%
Properties with long-term bookings (180+ days): 22.1%

Minimum Stay Distributions

1 Night (50.7%)

1 Night

271 listings

50.7% of total

2 Nights (35.1%)

2 Nights

188 listings

35.1% of total

3 Nights (3.7%)

3 Nights

20 listings

3.7% of total

4-6 Nights (0.6%)

4-6 Nights

3 listings

0.6% of total

7-29 Nights (0.2%)

7-29 Nights

1 listings

0.2% of total

30+ Nights (9.7%)

30+ Nights

52 listings

9.7% of total

Key Insights

Short stays (1-2 nights) dominate the market at 85.8%
Mid-length stays (4-6 nights) represent 0.6% of listings
Monthly+ stays (9.7%) suggest a stable extended-stay market
High market flexibility with 89.5% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (1.9%)

Super Strict 30 Days

9 listings

1.9% of total

Flexible (34%)

Flexible

165 listings

34% of total

Moderate (54.2%)

Moderate

263 listings

54.2% of total

Strict (9.9%)

Strict

48 listings

9.9% of total

Key Insights

Moderate is the preferred policy at 54.2% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 88.2% of the market
Strong market consensus around Moderate policies
Super Strict 30 Days policies are least common at 1.9% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage
Strict policies are rare - carefully consider the impact on bookings before implementing

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Jun, Apr, averaging 66 days
Shortest booking windows are in Dec, Feb, Nov, averaging 39 days
Spring shows the longest average booking window at 61 days, while Winter has the shortest at 40 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 61 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Dec-Nov when lead times are shortest

Popular Airbnb Amenities in Matera

Below is the distribution of amenities across listings in Matera:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 16.3% of total guests, indicating a mostly international-driven market.
Primary international markets: Italy (26%) and France (18.5%)
English is the top language at 50.1%, followed by Italian (15.9%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%

Recommendations

Target marketing campaigns for London and England markets
Develop localized content for Italy and France
Prioritize English and Italian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Matera. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
San Michele Salentino	77	$2,067	$251.72	38%
Polignano a Mare	680	$1,958	$208.10	43%
Castellana Grotte	200	$1,799	$219.70	41%
Latiano	27	$1,785	$241.61	40%
Ostuni	1,736	$1,767	$267.25	37%
Martina Franca	611	$1,665	$230.97	38%
Ceglie Messapica	418	$1,649	$241.02	39%
Carovigno	565	$1,636	$274.97	38%
Monopoli	1,223	$1,621	$204.33	41%
Alberobello	296	$1,601	$192.24	37%

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