Airbnb Market Analytics, Statistics and Data in Massa Lubrense, Campania, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Massa Lubrense? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Massa Lubrense:
How much do Airbnb hosts make on average per month in Massa Lubrense?
The short-term rental market in Massa Lubrense shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,876 per month
- Strong performing properties (top 25%) make $6,324 or more
- Best-in-class properties (top 10%) achieve $12,879+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,338
Revenue Variations by Month
Occupancy Rates Throughout the Year in Massa Lubrense
The market in Massa Lubrense shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Massa Lubrense
Daily rates in Massa Lubrense vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $243 per night
- Strong performing properties (top 25%) secure $512 or more
- Best-in-class properties (top 10%) pull in $1,101+ per night
- Entry-level properties (bottom 25%) earn around $141
Daily Rate Variations by Month
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Seasonality patterns in Massa Lubrense
Peak Season (August, July, June)
- Revenue peaks at $8263.72 per month
- Occupancy rates reach 56.70%
- Daily rates average $523.14
Shoulder Season
- Revenue averages $5335.80 per month
- Occupancy maintains 40.43%
- Daily rates hold at $459.83
Low Season (February, January, December)
- Revenue drops to $2500.79 per month
- Occupancy decreases to 18.70%
- Daily rates adjust to $413.69
Is it still profitable to do Airbnb in Massa Lubrense in 2025?
Yes! Massa Lubrense demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $5336 and As a mature market with 904 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Massa Lubrense
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Marina del Cantone | A charming fishing village with stunning coastal views, perfect for beach lovers and those looking to enjoy water activities. It's a popular spot for tourists seeking a peaceful retreat with direct access to the sea. | Marina del Cantone Beach, Boat trips to Capri, Snorkeling and diving spots, Local seafood restaurants, Hiking trails along the coast |
| Sant'Agata sui Due Golfi | A picturesque hilltop village known for its breathtaking views of the Gulf of Naples and the Gulf of Salerno. It's ideal for those who want a tranquil escape while still being close to the Amalfi Coast. | Church of Santa Maria delle Grazie, Viewpoints overlooking the gulf, Local wine tasting, Hiking trails, Culinary classes |
| Termini | A small but beautiful coastal area known for its stunning views and access to quaint beaches. It's a great spot for travelers wanting to explore the less touristy parts of the Amalfi Coast. | Termini Beach, Natural parks, Historical villas, Hiking paths to Punta Campanella, Local artisan shops |
| Punta Campanella | A beautiful nature reserve and coastal area, great for the adventurous traveler who wishes to explore the outdoors, hike, and enjoy natural beauty. It's less commercialized, attracting nature enthusiasts. | Punta Campanella Marine Reserve, Hiking trails, Scenic views, Local flora and fauna, Tranquil beaches |
| Limoncello Factory Tours | Massa Lubrense is famous for its lemons. Hosting an Airbnb near lemon orchards and local production can attract visitors interested in culinary experiences. | Limoncello tastings, Lemon groves, Cooking classes, Guided tours of production sites, Local markets |
| Baia di Ieranto | A secluded bay offering stunning views and pristine waters, perfect for outdoor lovers and those seeking quiet beach experiences. Popular for its walking trails and scenic beauty. | Ieranto Bay, Hiking paths, Beach access, Picnic spots, Photography opportunities |
| Capri Tours | Proximity to the island of Capri makes this area ideal for guests wanting to explore the famous island, famous for its upscale living and beautiful scenery. | Ferries to Capri, Blue Grotto, Villa Jovis, Anacapri, Capri's famous shopping |
| Cultural Events and Festivals | Massa Lubrense hosts various local events and festivals throughout the year, attracting visitors interested in culture and tradition. Hosting in areas near these events can be beneficial. | Local festivals, Food and wine events, Cultural celebrations, Art exhibitions, Music concerts |
Do you need a license for Airbnb in Massa Lubrense?
Yes, Massa Lubrense requires a license for operating an Airbnb. Current market data shows 61% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Massa Lubrense
Casa Bianca: Villa with Pool, Gardens & Concierge
Entire Place • 7 bedrooms
Villa Chez Pie
Entire Place • 5 bedrooms
Villa Felicita Sorrento - Luxury
Entire Place • 7 bedrooms
Calliope's Mansion your best stay @Sorrento Coast
Entire Place • 7 bedrooms
Amore Rentals - Resort Ravenna - The Villa with Pr
Entire Place • 4 bedrooms
Villa Aragona: Historic Villa, Views & Concierge
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Massa Lubrense
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Feeling Italy Team | 43 | $5,532,912 | 1914 | 4.80/5.0 |
| Amore Rentals | 28 | $2,106,719 | 325 | 2.97/5.0 |
| The Gocce Team | 19 | $1,378,987 | 673 | 4.11/5.0 |
| Francesco | 12 | $1,021,071 | 430 | 4.80/5.0 |
| Sorrento | 18 | $765,391 | 199 | 2.71/5.0 |
| My Rental Homes | 17 | $543,074 | 97 | 0.88/5.0 |
| Linda | 4 | $459,183 | 88 | 4.67/5.0 |
| Vacation Rental Sorrento | 6 | $451,293 | 210 | 4.81/5.0 |
| Alessandra - Interhome Group | 27 | $419,893 | 251 | 3.36/5.0 |
| Alfonso | 7 | $414,078 | 391 | 4.01/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Massa Lubrense
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.5%), with house and apartment & condo properties comprising 92.8% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (2.0% combined)
Room Capacity Distribution
Analysis of 904 properties in Massa Lubrense shows that 2 bedrooms properties are most prevalent, making up 29.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 57.6% of all listings.
Key Insights
- Most common: 2 bedrooms (29.1%)
- Least common: 4 bedrooms (9.6%)
- Market concentration: 57.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 904 properties in Massa Lubrense reveals that 8+ guests properties dominate the market, representing 25.4% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 50.3% of the market.
Key Insights
- Most common capacity: 8+ guests (25.4% of market)
- Least common capacity: 7 guests (4.1% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 50.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 904 properties in Massa Lubrense, the most common availability pattern is 271-366 days (50% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.6% of properties).
Key Insights
- Most common availability window: 271-366 days (50%)
- Most common booking duration: 91-180 days (32.6%)
- Properties with high availability (180+ days): 82.6%
- Properties with long-term bookings (180+ days): 19.0%
Minimum Stay Distributions
1 Night
204 listings
26.2% of total
2 Nights
131 listings
16.8% of total
3 Nights
300 listings
38.6% of total
4-6 Nights
103 listings
13.2% of total
7-29 Nights
15 listings
1.9% of total
30+ Nights
25 listings
3.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 43.0%
- Mid-length stays (4-6 nights) represent 13.2% of listings
- Monthly+ stays (3.2%) suggest a stable extended-stay market
- High market flexibility with 81.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 95 Days
1 listings
0.1% of total
Super Strict 30 Days
79 listings
10.3% of total
Super Strict 60 Days
82 listings
10.7% of total
Flexible
101 listings
13.2% of total
Moderate
292 listings
38.2% of total
Strict
209 listings
27.4% of total
Key Insights
- Moderate is the preferred policy at 38.2% of listings
- The market shows a balanced distribution between guest-friendly (51.4%) and strict (27.4%) policies
- Strong market consensus around Moderate policies
- Super Strict 95 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Aug, averaging 97 days
- Shortest booking windows are in Dec, Apr, Jan, averaging 69 days
- Summer shows the longest average booking window at 93 days, while Winter has the shortest at 75 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 93 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Massa Lubrense
Below is the distribution of amenities across listings in Massa Lubrense:
Traveler Demographics
Key Insights
- Domestic travelers make up 3.8% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (21.2%) and Canada (12.7%)
- English is the top language at 59.8%, followed by Spanish (13.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Massa Lubrense. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
| Sant'Agnello | 304 | $2,524 | $312.91 | 46% |
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