Airbnb Market Analytics, Statistics and Data in Rapallo, Liguria, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rapallo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rapallo:

Average Daily Rate

$179

Occupancy Rate

41.15%

Annual Revenue

$20,182

Revenue Growth YoY

2.90%

Best Month

August

Worst Month

January

Regulation

High

Active Listings

864

How much do Airbnb hosts make on average per month in Rapallo?

The short-term rental market in Rapallo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,751 per month
Strong performing properties (top 25%) make $3,208 or more
Best-in-class properties (top 10%) achieve $5,513+ monthly
Entry-level properties (bottom 25%) typically earn around $872

Revenue Variations by Month

Occupancy Rates Throughout the Year in Rapallo

The market in Rapallo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 34% occupancy rates
Strong performing properties (top 25%) achieve 55% or higher
Best-in-class properties (top 10%) reach 72%+occupancy
Entry-level properties (bottom 25%) average around 18%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Rapallo

Daily rates in Rapallo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $129 per night
Strong performing properties (top 25%) secure $189 or more
Best-in-class properties (top 10%) pull in $287+ per night
Entry-level properties (bottom 25%) earn around $97

Daily Rate Variations by Month

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Seasonality patterns in Rapallo

Peak Season (August, July, June)

Revenue peaks at $4271.35 per month
Occupancy rates reach 65.42%
Daily rates average $196.46

Shoulder Season

Revenue averages $2553.89 per month
Occupancy maintains 37.47%
Daily rates hold at $170.87

Low Season (November, December, January)

Revenue drops to $1031.55 per month
Occupancy decreases to 20.91%
Daily rates adjust to $152.35

Is it still profitable to do Airbnb in Rapallo in 2025?

Yes! Rapallo demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and strong monthly revenue averaging $2554 and As a mature market with 864 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Rapallo

Area	Why Choose This Area	Key Attractions
Rapallo Old Town	Historical center with charming narrow streets, local shops, and a vibrant atmosphere. Ideal for tourists wanting to experience authentic Italian culture and cuisine.	Castello sul mare, Piazza Cavour, Sanctuary of Montallegro, Lungomare Vittorio Veneto
San Michele di Pagana	Beautiful coastal area with stunning beaches and a more tranquil atmosphere. Great for families and those looking for a relaxing getaway by the sea.	Spiaggia di San Michele, Parco di San Michele, Scogliera di Pagana, Porto di Santa Margherita
Portofino	Famed picturesque village known for its picturesque harbor and luxury lifestyle. Attractive for high-end tourists and those seeking a romantic getaway.	Piazzetta di Portofino, Castello Brown, Parco Naturale Regionale di Portofino, Christ of the Abyss
Rapallo Marina	Vibrant waterfront area with a lovely promenade. Ideal for guests who enjoy seaside activities and cool beaches.	Marina di Rapallo, Chiosco da Tino, Molo di Santa Chiara, Beach clubs
Santa Margherita Ligure	Charming town just a short distance from Rapallo; known for its beautiful coastline and luxury villas. Popular with tourists looking for upscale accommodation.	Castello di Santa Margherita, Villa Tigullio, Spiaggia di Santa Margherita, Porto di Santa Margherita
Via Montallegro	Scenic hilltop area providing stunning views of Rapallo and the Ligurian coast. Perfect for those seeking a quiet and picturesque location.	Funivia Rapallo-Montallegro, Sanctuary of Montallegro, Trails and hiking paths, Panoramic viewpoints
Zoagli	Lovely coastal town with less crowded beaches; great for travelers wanting a more intimate setting away from the bustling tourist spots.	Beach of Zoagli, Chiesa di San Martino, Lungomare di Zoagli, Via Aurelia
Sestri Levante	Popular seaside town known for its enchanting bays, especially the Bay of Fables. Attracts families and couples looking for both relaxation and culture.	Baia del Silenzio, Baia delle Favole, Centro Storico, Museo Archeologico

Do you need a license for Airbnb in Rapallo?

$702.67

Daily Rate

Top Performing Professional Hosts in Rapallo

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Andrea	51	$809,161	263	2.79/5.0
Flexyrent	24	$621,126	990	4.56/5.0
Smart Short Rent	12	$548,409	262	4.25/5.0
Filippo	9	$547,545	482	4.51/5.0
Wonderful Italy Liguria	16	$513,497	132	3.89/5.0
Valentina	4	$488,083	73	4.66/5.0
Valentina	20	$437,498	359	3.83/5.0
Covre Case Vacanze	45	$427,628	555	3.35/5.0
Novasol	10	$342,986	77	3.76/5.0
Romina	20	$332,865	171	3.36/5.0

Additional analytics on vacation rental, real estate, short term rental data in Rapallo

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (97.8%), with apartment & condo and house properties comprising 98.9% of inventory
Untapped potential in boutique & hotels, outdoor & mobile, others segments (1.0% combined)

Room Capacity Distribution

Analysis of 864 properties in Rapallo shows that 1 bedroom properties are most prevalent, making up 49.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 84.4% of all listings.

Key Insights

Most common: 1 bedroom (49.4%)
Least common: 5+ bedrooms (0.9%)
Market concentration: 84.4% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 864 properties in Rapallo reveals that 4 guests properties dominate the market, representing 47.7% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 64.5% of the market.

Key Insights

Most common capacity: 4 guests (47.7% of market)
Least common capacity: 7 guests (1.9% of market)
Average guest capacity: 4.4 guests per property
Market concentration: 64.5% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 864 properties in Rapallo, the most common availability pattern is 271-366 days (50.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.9% of properties).

Key Insights

Most common availability window: 271-366 days (50.9%)
Most common booking duration: 91-180 days (33.9%)
Properties with high availability (180+ days): 83.1%
Properties with long-term bookings (180+ days): 18.4%

Minimum Stay Distributions

1 Night (20.9%)

1 Night

160 listings

20.9% of total

2 Nights (36%)

2 Nights

276 listings

36% of total

3 Nights (11.5%)

3 Nights

88 listings

11.5% of total

4-6 Nights (8.6%)

4-6 Nights

66 listings

8.6% of total

7-29 Nights (3.7%)

7-29 Nights

28 listings

3.7% of total

30+ Nights (19.4%)

30+ Nights

149 listings

19.4% of total

Key Insights

Short stays (1-2 nights) dominate the market at 56.9%
Mid-length stays (4-6 nights) represent 8.6% of listings
Monthly+ stays (19.4%) suggest a stable extended-stay market
High market flexibility with 68.4% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (3.3%)

Super Strict 60 Days

23 listings

3.3% of total

Super Strict 30 Days (6.3%)

Super Strict 30 Days

44 listings

6.3% of total

Flexible (19.2%)

Flexible

133 listings

19.2% of total

Moderate (54.3%)

Moderate

377 listings

54.3% of total

Strict (16.9%)

Strict

117 listings

16.9% of total

Key Insights

Moderate is the preferred policy at 54.3% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 73.5% of the market
Strong market consensus around Moderate policies
Super Strict 60 Days policies are least common at 3.3% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage
Strict policies are rare - carefully consider the impact on bookings before implementing

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Jun, Aug, averaging 71 days
Shortest booking windows are in Nov, Dec, Jan, averaging 33 days
Summer shows the longest average booking window at 71 days, while Winter has the shortest at 35 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 71 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Nov-Jan when lead times are shortest

Popular Airbnb Amenities in Rapallo

Below is the distribution of amenities across listings in Rapallo:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 17% of total guests, indicating a mostly international-driven market.
Primary international markets: France (24.3%) and Germany (18.5%)
English is the top language at 47.9%, followed by French (16.5%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.6%

Recommendations

Target marketing campaigns for Milan and Paris markets
Develop localized content for France and Germany
Prioritize English and French language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Rapallo. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Laglio	65	$4,569	$444.62	46%
Brenzone sul Garda	21	$4,325	$349.88	51%
Portofino	75	$4,019	$518.99	42%
Bellagio	383	$3,767	$342.14	53%
Sala Comacina	70	$3,735	$419.35	49%
Brienno	41	$3,581	$341.62	45%
Oliveto Lario	111	$3,570	$357.74	51%
Faggeto Lario	96	$3,557	$341.81	45%
Carate Urio	74	$3,479	$335.09	44%
Cossano Belbo	12	$3,196	$241.13	39%

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