Airbnb Market Analytics, Statistics and Data in Genoa, Liguria, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Genoa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Genoa:

Average Daily Rate

$123

Occupancy Rate

44.90%

Annual Revenue

$16,838

Revenue Growth YoY

-0.43%

Best Month

August

Worst Month

January

Regulation

High

Active Listings

2390

How much do Airbnb hosts make on average per month in Genoa?

The short-term rental market in Genoa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,588 per month
Strong performing properties (top 25%) make $2,589 or more
Best-in-class properties (top 10%) achieve $3,759+ monthly
Entry-level properties (bottom 25%) typically earn around $845

Revenue Variations by Month

Occupancy Rates Throughout the Year in Genoa

The market in Genoa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 43% occupancy rates
Strong performing properties (top 25%) achieve 66% or higher
Best-in-class properties (top 10%) reach 81%+occupancy
Entry-level properties (bottom 25%) average around 22%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Genoa

Daily rates in Genoa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $101 per night
Strong performing properties (top 25%) secure $140 or more
Best-in-class properties (top 10%) pull in $194+ per night
Entry-level properties (bottom 25%) earn around $77

Daily Rate Variations by Month

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Seasonality patterns in Genoa

Peak Season (August, July, June)

Revenue peaks at $2660.25 per month
Occupancy rates reach 65.57%
Daily rates average $131.84

Shoulder Season

Revenue averages $1952.16 per month
Occupancy maintains 44.71%
Daily rates hold at $122.32

Low Season (November, December, January)

Revenue drops to $952.95 per month
Occupancy decreases to 26.94%
Daily rates adjust to $115.52

Is it still profitable to do Airbnb in Genoa in 2025?

Yes! Genoa demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and solid monthly revenue averaging $1952 and As a mature market with 2390 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Genoa

Area	Why Choose This Area	Key Attractions
Old Town (Centro Storico)	The historical heart of Genoa, full of narrow streets and rich history. It's a UNESCO World Heritage Site, attracting tourists interested in culture, architecture, and cuisine.	Piazza de Ferrari, Palazzo Ducale, Via Garibaldi, Cattedrale di San Lorenzo, Aquarium of Genoa
Porto Antico	A vibrant waterfront area that underwent revitalization, it offers cultural attractions, dining options, and beautiful views of the harbor. It's a hub for tourists and locals alike.	Aquarium of Genoa, Galata Museo del Mare, Bigo lift, Porto Antico promenade, Teatro Carlo Felice
Boccadasse	A picturesque fishing village within the city, known for its colorful houses and beach. It's a popular spot for tourists looking for scenic views and a relaxing atmosphere.	The Beach, Piazza Nettuno, Gelateria in Boccadasse, Walks along the seafront
Nervi	A seaside district with beautiful parks and views of the Ligurian Sea. Known for its pleasant walking paths and artistic heritage, it appeals to nature lovers and those seeking relaxation.	Parchi di Nervi, Nervi seafront, Museo Luxoro, Passeggiata Anita Garibaldi
Carignano	An elegant hillside neighborhood with historic architecture and views over the city. Popular among those looking for a quieter, residential feel while still being close to urban amenities.	Piazza Carignano, Chiesa di San Giovanni Battista, San Lorenzo Cathedral, Rooftop views of Genoa
Castelletto	A charming neighborhood known for its panoramic views of Genoa. It offers a unique perspective of the city and attracts tourists willing to explore lesser-known areas.	Spianata Castelletto, Cathedral of San Lorenzo, Via Garibaldi, Views of the city skyline
Albaro	An upscale residential district with beautiful villas and parks. It’s close to the sea and has a serene atmosphere, appealing to families and longer-term visitors.	Villa Comfort, Parks of Albaro, Beaches nearby, Historical architecture
San Teodoro	A central neighborhood that combines residential and commercial areas. It is well-connected and offers a variety of amenities, making it attractive for both tourists and locals.	Teatro della Tosse, Venture to the central markets, Museo di Storia Naturale

Do you need a license for Airbnb in Genoa?

$497.37

Daily Rate

Top Performing Professional Hosts in Genoa

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Wonderful Italy Liguria	144	$3,384,286	1752	3.91/5.0
Welcome To Liguria	26	$577,866	638	4.37/5.0
Manuela	18	$522,410	418	4.40/5.0
Genovabnb	21	$509,304	950	4.19/5.0
Federico	1	$481,400	29	4.83/5.0
Joivy Italy	20	$459,158	317	3.65/5.0
Genovainrelax	21	$353,507	190	2.51/5.0
Alessio	6	$335,208	134	4.67/5.0
Holiday	46	$332,633	279	2.47/5.0
JOIVY Italy	13	$330,978	534	3.94/5.0

Additional analytics on vacation rental, real estate, short term rental data in Genoa

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (84.5%), with apartment & condo and house properties comprising 95.0% of inventory
Untapped potential in house, boutique & hotels, others, outdoor & mobile, unique stays segments (9.2% combined)

Room Capacity Distribution

Analysis of 2,390 properties in Genoa shows that 1 bedroom properties are most prevalent, making up 51.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 80.7% of all listings.

Key Insights

Most common: 1 bedroom (51.8%)
Least common: 5+ bedrooms (0.7%)
Market concentration: 80.7% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 2,390 properties in Genoa reveals that 4 guests properties dominate the market, representing 39.1% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 56.8% of the market.

Key Insights

Most common capacity: 4 guests (39.1% of market)
Least common capacity: 1 guest (0.9% of market)
Average guest capacity: 3.6 guests per property
Market concentration: 56.8% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 2,390 properties in Genoa, the most common availability pattern is 271-366 days (34.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.5% of properties).

Key Insights

Most common availability window: 271-366 days (34.8%)
Most common booking duration: 91-180 days (32.5%)
Properties with high availability (180+ days): 67.1%
Properties with long-term bookings (180+ days): 34.5%

Minimum Stay Distributions

1 Night (34.2%)

1 Night

728 listings

34.2% of total

2 Nights (40.6%)

2 Nights

865 listings

40.6% of total

3 Nights (9.9%)

3 Nights

211 listings

9.9% of total

4-6 Nights (4%)

4-6 Nights

85 listings

4% of total

7-29 Nights (1.2%)

7-29 Nights

25 listings

1.2% of total

30+ Nights (10.2%)

30+ Nights

217 listings

10.2% of total

Key Insights

Short stays (1-2 nights) dominate the market at 74.8%
Mid-length stays (4-6 nights) represent 4% of listings
Monthly+ stays (10.2%) suggest a stable extended-stay market
High market flexibility with 84.7% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (1.9%)

Super Strict 30 Days

37 listings

1.9% of total

Super Strict 60 Days (1.2%)

Super Strict 60 Days

23 listings

1.2% of total

Flexible (38.5%)

Flexible

755 listings

38.5% of total

Moderate (48.6%)

Moderate

953 listings

48.6% of total

Strict (9.8%)

Strict

193 listings

9.8% of total

Key Insights

Moderate is the preferred policy at 48.6% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 87.1% of the market
Strong market consensus around Moderate policies
Super Strict 60 Days policies are least common at 1.2% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage
Strict policies are rare - carefully consider the impact on bookings before implementing

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, May, Jun, averaging 62 days
Shortest booking windows are in Nov, Jan, Dec, averaging 34 days
Summer shows the longest average booking window at 60 days, while Winter has the shortest at 34 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 60 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Nov-Dec when lead times are shortest

Popular Airbnb Amenities in Genoa

Below is the distribution of amenities across listings in Genoa:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 19% of total guests, indicating a mostly international-driven market.
Primary international markets: France (27.6%) and Germany (16.4%)
English is the top language at 46.2%, followed by French (17.2%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 10.4%

Recommendations

Target marketing campaigns for Milan and Paris markets
Develop localized content for France and Germany
Prioritize English and French language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Genoa. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Monteu Roero	14	$5,880	$652.02	34%
Laglio	65	$4,569	$444.62	46%
Portofino	75	$4,019	$518.99	42%
Bellagio	383	$3,767	$342.14	53%
Saint-Jean-Cap-Ferrat	104	$3,741	$449.38	45%
Sala Comacina	70	$3,735	$419.35	49%
Brienno	41	$3,581	$341.62	45%
Oliveto Lario	111	$3,570	$357.74	51%
Faggeto Lario	96	$3,557	$341.81	45%
Carate Urio	74	$3,479	$335.09	44%

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