Airbnb Market Analytics, Statistics and Data in Polignano a Mare, Apulia, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Polignano a Mare? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Polignano a Mare:
How much do Airbnb hosts make on average per month in Polignano a Mare?
The short-term rental market in Polignano a Mare shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,855 per month
- Strong performing properties (top 25%) make $3,462 or more
- Best-in-class properties (top 10%) achieve $5,961+ monthly
- Entry-level properties (bottom 25%) typically earn around $917
Revenue Variations by Month
Occupancy Rates Throughout the Year in Polignano a Mare
The market in Polignano a Mare shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Polignano a Mare
Daily rates in Polignano a Mare vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $149 per night
- Strong performing properties (top 25%) secure $220 or more
- Best-in-class properties (top 10%) pull in $351+ per night
- Entry-level properties (bottom 25%) earn around $107
Daily Rate Variations by Month
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Seasonality patterns in Polignano a Mare
Peak Season (August, July, September)
- Revenue peaks at $4815.21 per month
- Occupancy rates reach 59.74%
- Daily rates average $251.53
Shoulder Season
- Revenue averages $2783.88 per month
- Occupancy maintains 40.03%
- Daily rates hold at $204.46
Low Season (February, December, January)
- Revenue drops to $1117.67 per month
- Occupancy decreases to 21.38%
- Daily rates adjust to $175.50
Is it still profitable to do Airbnb in Polignano a Mare in 2025?
Yes! Polignano a Mare demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $2784 and As a mature market with 680 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Polignano a Mare
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | Charming historic center with narrow streets, traditional architecture, and vibrant local culture. Ideal for tourists wanting to experience the authentic essence of Polignano a Mare. | Piazza Vittorio Emanuele II, Cala Ponte, Church of Saint Vito, Lama Monachile Beach, Local restaurants and shops |
| Cala Paura | A stunning beach area known for its clear waters and picturesque cliffs. Popular among beachgoers and families looking for sun and relaxation. | Cala Paura Beach, Cave of Poetry, Scenic cliff walks, Beachfront cafes |
| Lama Monachile | Famous for its beautiful beach nestled between cliffs, attracting tourists for its breathtaking views and unique ambiance. | Lama Monachile Beach, Cliffside restaurants, Fishing village charm |
| Spiaggia di San Giovanni | A beautiful sandy beach offering amenities and scenic views, suitable for families and sunbathers. | San Giovanni Beach, Water sports, Beach bars, Sunset views |
| Via Roma | Main street filled with shops, restaurants, and local amenities, perfect for tourists wanting to explore the local life. | Shopping, Diverse dining options, Local markets |
| The Cliff Walk | A stunning walking path offering panoramic views of the coastline, ideal for outdoor lovers and photographers. | Scenic views, Photography spots, Nature trails |
| Polignano a Mare viewpoint | A popular viewpoint featuring spectacular views of the town and sea, perfect for sightseeing and relaxation. | Viewpoint, Scenic overlooks, Cafes |
| Summer Festival area | An area known for its vibrant summer events and festivals, attracting visitors seeking entertainment and culture. | Summer music festivals, Cultural events, Nightlife opportunities |
Do you need a license for Airbnb in Polignano a Mare?
Yes, Polignano a Mare requires a license for operating an Airbnb. Current market data shows 68% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Polignano a Mare
Peace, quiet, ideal for families villa with pool
Entire Place • 6 bedrooms
Tenuta Castione
Entire Place • 6 bedrooms
Il Gelso Bianco, luxury pool apartment
Entire Place • 3 bedrooms
Palazzo Penelope
Entire Place • 4 bedrooms
Palazzo Extravacanza
Entire Place • 3 bedrooms
TDTrulli del Podere Trulli with Pool & Scenic View
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Polignano a Mare
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| WePuglia Srl | 24 | $640,321 | 526 | 4.73/5.0 |
| Trulli & Dimore | 10 | $625,611 | 208 | 4.73/5.0 |
| Wonderful Italy Puglia | 9 | $438,368 | 141 | 4.31/5.0 |
| Alessandro | 6 | $369,989 | 319 | 4.79/5.0 |
| HelloApulia | 4 | $298,158 | 76 | 4.95/5.0 |
| Vito | 9 | $288,748 | 262 | 4.33/5.0 |
| Giacomo | 7 | $266,093 | 242 | 3.52/5.0 |
| Donna | 6 | $237,445 | 98 | 4.12/5.0 |
| Barbara | 2 | $235,600 | 54 | 4.92/5.0 |
| Sergio By ULIVEUS Real Estate | 1 | $215,942 | 18 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Polignano a Mare
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.3%), with house and apartment & condo properties comprising 88.9% of inventory
- Untapped potential in unique stays, others, outdoor & mobile segments (3.5% combined)
Room Capacity Distribution
Analysis of 680 properties in Polignano a Mare shows that 1 bedroom properties are most prevalent, making up 50.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.3% of all listings.
Key Insights
- Most common: 1 bedroom (50.6%)
- Least common: 5+ bedrooms (2.2%)
- Market concentration: 79.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 680 properties in Polignano a Mare reveals that 4 guests properties dominate the market, representing 33.4% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 58.2% of the market.
Key Insights
- Most common capacity: 4 guests (33.4% of market)
- Least common capacity: 7 guests (2.1% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 58.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 680 properties in Polignano a Mare, the most common availability pattern is 271-366 days (47.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.6% of properties).
Key Insights
- Most common availability window: 271-366 days (47.5%)
- Most common booking duration: 91-180 days (34.6%)
- Properties with high availability (180+ days): 82.1%
- Properties with long-term bookings (180+ days): 20.6%
Minimum Stay Distributions
1 Night
194 listings
32% of total
2 Nights
187 listings
30.8% of total
3 Nights
149 listings
24.5% of total
4-6 Nights
48 listings
7.9% of total
7-29 Nights
8 listings
1.3% of total
30+ Nights
21 listings
3.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.8%
- Mid-length stays (4-6 nights) represent 7.9% of listings
- Monthly+ stays (3.5%) suggest a stable extended-stay market
- High market flexibility with 87.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
6 listings
1.1% of total
Super Strict 30 Days
14 listings
2.5% of total
Flexible
110 listings
19.4% of total
Moderate
261 listings
46% of total
Strict
176 listings
31% of total
Key Insights
- Moderate is the preferred policy at 46.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.4% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 79 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 36 days
- Summer shows the longest average booking window at 76 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 76 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Polignano a Mare
Below is the distribution of amenities across listings in Polignano a Mare:
Traveler Demographics
Key Insights
- Domestic travelers make up 7.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (20.6%) and Australia (18.7%)
- English is the top language at 52.8%, followed by French (14.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for London and New York markets
- Develop localized content for United Kingdom and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Polignano a Mare. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Pietro in Lama | 11 | $2,609 | $191.92 | 39% |
| San Michele Salentino | 77 | $2,067 | $251.72 | 38% |
| Sanarica | 12 | $2,032 | $281.42 | 34% |
| Castellana Grotte | 200 | $1,799 | $219.70 | 41% |
| Latiano | 27 | $1,785 | $241.61 | 40% |
| Ostuni | 1,736 | $1,767 | $267.25 | 37% |
| Martina Franca | 611 | $1,665 | $230.97 | 38% |
| Ceglie Messapica | 418 | $1,649 | $241.02 | 39% |
| Carovigno | 565 | $1,636 | $274.97 | 38% |
| Monopoli | 1,223 | $1,621 | $204.33 | 41% |
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