Airbnb Market Analytics, Statistics and Data in Parma, Emilia-Romagna, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Parma? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Parma:

Average Daily Rate

$96

Occupancy Rate

41.68%

Annual Revenue

$12,253

Revenue Growth YoY

-4.21%

Best Month

May

Worst Month

January

Regulation

High

Active Listings

681

How much do Airbnb hosts make on average per month in Parma?

The short-term rental market in Parma shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,207 per month
Strong performing properties (top 25%) make $1,902 or more
Best-in-class properties (top 10%) achieve $2,674+ monthly
Entry-level properties (bottom 25%) typically earn around $633

Revenue Variations by Month

Occupancy Rates Throughout the Year in Parma

The market in Parma shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 42% occupancy rates
Strong performing properties (top 25%) achieve 65% or higher
Best-in-class properties (top 10%) reach 81%+occupancy
Entry-level properties (bottom 25%) average around 20%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Parma

Daily rates in Parma vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $82 per night
Strong performing properties (top 25%) secure $107 or more
Best-in-class properties (top 10%) pull in $140+ per night
Entry-level properties (bottom 25%) earn around $65

Daily Rate Variations by Month

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Seasonality patterns in Parma

Peak Season (May, June, October)

Revenue peaks at $1820.37 per month
Occupancy rates reach 54.48%
Daily rates average $102.03

Shoulder Season

Revenue averages $1443.13 per month
Occupancy maintains 43.78%
Daily rates hold at $96.43

Low Season (February, December, January)

Revenue drops to $954.82 per month
Occupancy decreases to 30.71%
Daily rates adjust to $90.38

Is it still profitable to do Airbnb in Parma in 2025?

Yes! Parma demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and monthly revenue averaging $1443 and As a mature market with 681 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Parma

Area	Why Choose This Area	Key Attractions
Centro Storico	The historical center of Parma, filled with beautiful architecture, galleries, and historical landmarks. A prime location for tourists wanting to experience the rich cultural history of the city.	Parma Cathedral, Teatro Regio di Parma, Baptistery of Parma, Palazzo della Pilotta, Piazza Garibaldi
Parco Ducale	A picturesque park area that is ideal for families and visitors looking to enjoy green spaces and leisurely strolls. Close to the city center yet offers a peaceful retreat.	Parco Ducale, Palazzo Ducale, Giardini della Pilotta, Art installations, Outdoor concerts
Oltretorrente	A charming neighborhood across the river, known for its vibrant local atmosphere, traditional eateries, and unique shops. It offers an authentic experience of Parma beyond the tourist spots.	Via D'Azeglio, Local trattorias, Basilica of Santa Maria della Steccata, Sights along the Torrente Parma, Street art scene
Crociata	A residential area that is increasingly popular with visitors looking for a local experience. Close to eateries and shops with less tourist traffic.	San Giovanni Evangelista, Local markets, Coffee shops, Artisan shops, Cultural events
Stazione	The area around the train station provides easy access for travelers and is emerging as a location for budget accommodation options while being connected to main attractions.	Parma Train Station, Shopping facilities, Nearby restaurants, Accessibility to public transport, Cultural landmarks nearby
Montanara	An area known for its charming streets and local atmosphere, ideal for those looking to stay away from the hustle and bustle while still being close to central attractions.	Local shops, Parks, Cafés, Art galleries, Proximity to the city center
Baganzola	A small suburb that's gaining popularity for visitors looking for a quieter stay. Known for family-friendly atmosphere and local interactions.	Local parks, Community events, Traditional restaurants, Nature trails, Cultural experiences
Fornovo di Taro	A bit further away but offers a unique option for visiting the natural beauty of the surrounding countryside and is perfect for rural retreat experiences.	Nature reserves, Local farms, Hiking trails, Wine tasting tours, Countryside attractions

Do you need a license for Airbnb in Parma?

$365.49

Daily Rate

Top Performing Professional Hosts in Parma

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Welcome To Emilia Romagna & Ma	37	$625,126	572	4.16/5.0
Rafaela	47	$354,799	564	2.88/5.0
Michilab Srl	12	$187,490	87	3.55/5.0
Marianna	2	$159,357	125	5.00/5.0
Nova Lofts	4	$143,363	135	4.75/5.0
Rocco	16	$131,757	367	4.59/5.0
Giorgia	12	$123,175	1225	4.75/5.0
Nicolle	10	$118,263	555	4.33/5.0
Giuseppe	1	$114,689	22	4.86/5.0
Alessandro	7	$111,876	126	4.74/5.0

Additional analytics on vacation rental, real estate, short term rental data in Parma

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (82.7%), with apartment & condo and boutique & hotels properties comprising 94.8% of inventory
Untapped potential in others segments (0.1% combined)

Room Capacity Distribution

Analysis of 681 properties in Parma shows that 1 bedroom properties are most prevalent, making up 66.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 85.9% of all listings.

Key Insights

Most common: 1 bedroom (66.4%)
Least common: 5+ bedrooms (0.1%)
Market concentration: 85.9% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 681 properties in Parma reveals that 2 guests properties dominate the market, representing 34.2% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 62.6% of the market.

Key Insights

Most common capacity: 2 guests (34.2% of market)
Least common capacity: 7 guests (0.7% of market)
Average guest capacity: 3.0 guests per property
Market concentration: 62.6% in top 2 capacity sizes
Market segmentation: Predominantly smaller guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 681 properties in Parma, the most common availability pattern is 271-366 days (40.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.4% of properties).

Key Insights

Most common availability window: 271-366 days (40.5%)
Most common booking duration: 91-180 days (30.4%)
Properties with high availability (180+ days): 70.0%
Properties with long-term bookings (180+ days): 31.4%

Minimum Stay Distributions

1 Night (51.9%)

1 Night

318 listings

51.9% of total

2 Nights (36.2%)

2 Nights

222 listings

36.2% of total

3 Nights (5.1%)

3 Nights

31 listings

5.1% of total

4-6 Nights (2.9%)

4-6 Nights

18 listings

2.9% of total

7-29 Nights (1.1%)

7-29 Nights

7 listings

1.1% of total

30+ Nights (2.8%)

30+ Nights

17 listings

2.8% of total

Key Insights

Short stays (1-2 nights) dominate the market at 88.1%
Mid-length stays (4-6 nights) represent 2.9% of listings
Monthly+ stays (2.8%) suggest a stable extended-stay market
High market flexibility with 93.2% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (0.2%)

Super Strict 30 Days

1 listings

0.2% of total

Flexible (49.5%)

Flexible

276 listings

49.5% of total

Moderate (43%)

Moderate

240 listings

43% of total

Strict (7.3%)

Strict

41 listings

7.3% of total

Key Insights

Flexible is the preferred policy at 49.5% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 92.5% of the market
Strong market consensus around Flexible policies
Super Strict 30 Days policies are least common at 0.2% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage
Strict policies are rare - carefully consider the impact on bookings before implementing

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Jul, Jun, averaging 66 days
Shortest booking windows are in Nov, Dec, Jan, averaging 31 days
Spring shows the longest average booking window at 58 days, while Winter has the shortest at 32 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 58 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Nov-Jan when lead times are shortest

Popular Airbnb Amenities in Parma

Below is the distribution of amenities across listings in Parma:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 33.7% of total guests, indicating a moderate local market presence.
Primary international markets: United States (18.5%) and France (15.6%)
English is the top language at 44%, followed by Italian (22.1%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%

Recommendations

Target marketing campaigns for Milan and Rome markets
Develop localized content for United States and France
Prioritize English and Italian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Parma. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Laglio	65	$4,569	$444.62	46%
Brenzone sul Garda	21	$4,325	$349.88	51%
Romano d'Ezzelino	10	$4,052	$217.21	47%
Portofino	75	$4,019	$518.99	42%
Bellagio	383	$3,767	$342.14	53%
Sala Comacina	70	$3,735	$419.35	49%
Brienno	41	$3,581	$341.62	45%
Oliveto Lario	111	$3,570	$357.74	51%
Faggeto Lario	96	$3,557	$341.81	45%
Carate Urio	74	$3,479	$335.09	44%

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