Airbnb Market Analytics, Statistics and Data in Sanremo, Liguria, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sanremo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sanremo:
How much do Airbnb hosts make on average per month in Sanremo?
The short-term rental market in Sanremo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,363 per month
- Strong performing properties (top 25%) make $2,611 or more
- Best-in-class properties (top 10%) achieve $4,389+ monthly
- Entry-level properties (bottom 25%) typically earn around $600
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sanremo
The market in Sanremo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sanremo
Daily rates in Sanremo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $116 per night
- Strong performing properties (top 25%) secure $166 or more
- Best-in-class properties (top 10%) pull in $252+ per night
- Entry-level properties (bottom 25%) earn around $89
Daily Rate Variations by Month
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Seasonality patterns in Sanremo
Peak Season (August, July, June)
- Revenue peaks at $3147.85 per month
- Occupancy rates reach 58.04%
- Daily rates average $175.37
Shoulder Season
- Revenue averages $1962.20 per month
- Occupancy maintains 34.67%
- Daily rates hold at $152.33
Low Season (November, December, January)
- Revenue drops to $1000.29 per month
- Occupancy decreases to 20.70%
- Daily rates adjust to $138.67
Is it still profitable to do Airbnb in Sanremo in 2025?
Yes! Sanremo demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and solid monthly revenue averaging $1962 and As a mature market with 1204 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sanremo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town (Centro Storico) | Charming area with narrow streets, historical buildings, and a rich cultural heritage. Popular among tourists who want to experience the local culture and history of Sanremo, close to shops and restaurants. | Casino di Sanremo, La Pigna, Bordighera, Chiesa di Sant'Stefano, Mercato Annonario |
| Sanremo Beaches | Beautiful coastal area with sandy beaches and seaside promenades. Attractive to families and beach-goers looking for relaxation and fun in the sun. | Bagni Paradiso, Spiaggia di Capo Nero, Lungomare Argentina, Beach clubs and bars, Water sports activities |
| Poggio di Sanremo | Quiet residential area with stunning views of the coast and mountains. Ideal for those seeking a peaceful retreat while still being close to the city. | Sanctuary of Madonna della Costa, Hiking trails, Vista panoramas, Local wineries and olive farms, Nature parks |
| Via Matteotti | Main shopping street in Sanremo, bustling with activity and featuring many shops and restaurants. Great for tourists looking to soak up the local commercial vibe. | Shops and boutiques, Cafes and eateries, Art galleries, Nearby cultural sites, Nightlife venues |
| Festival Area | Home to the famous Sanremo Music Festival, this area draws music lovers and tourists throughout the festival season, making it an attractive investment for short-term stays. | Teatro Ariston, Villa Nobel, Sanremo Music Festival events, Local concerts, Cultural exhibitions |
| Sanremo Golf Club | A haven for golf enthusiasts, offering beautiful views and a well-maintained course. Appeals to travelers looking for leisure activities beyond the beach. | Sanremo Golf Club, Wellness centers, Spa facilities, Nature trails, Nearby restaurants |
| Corso Imperatrice | Lively promenade featuring luxurious hotels and restaurants, perfect for tourists looking for an upscale experience and close proximity to the beaches and city center. | Luxury hotels, Seaside dining, Parks and gardens, Sanremo's nightlife, Excursions available |
| Bussana Vecchia | An artist village known for its bohemian charm and artistic community. Attracts tourists interested in arts, crafts, and unique experiences away from the mainstream. | Art studios, Craft shops, Cafes with character, Cultural workshops, Scenic views |
Do you need a license for Airbnb in Sanremo?
Yes, Sanremo requires a license for operating an Airbnb. Current market data shows 57% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Sanremo
Domus Napoleone Bonaparte
Entire Place • 3 bedrooms
Ariston Terrace | Overlooking the Main Avenue
Entire Place • 2 bedrooms
![𝐇𝟏𝟏 [Lux Casinò] Sea View](https://a0.muscache.com/im/pictures/miso/Hosting-1007906315442615139/original/9bb10dbf-d969-451a-9012-c96ede4514fa.jpeg)
𝐇𝟏𝟏 [Lux Casinò] Sea View
Entire Place • 2 bedrooms
Linusa Home
Entire Place • 3 bedrooms
Sea View VIP Penthouse
Entire Place • 3 bedrooms
![𝐇𝟏𝟏 [The Queen's Apartment] - Ariston - Centro](https://a0.muscache.com/im/pictures/miso/Hosting-1089296057559453974/original/06b95a35-ac45-471d-916e-caf7f3d400fb.jpeg)
𝐇𝟏𝟏 [The Queen's Apartment] - Ariston - Centro
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Sanremo
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Homeleven S.R.L.S. | 25 | $983,666 | 283 | 3.96/5.0 |
| Welcome To Liguria | 26 | $826,103 | 749 | 4.68/5.0 |
| Wonderful Italy Liguria | 27 | $664,084 | 237 | 4.02/5.0 |
| ABC Srls | 52 | $548,434 | 345 | 2.20/5.0 |
| Giulia | 12 | $455,367 | 190 | 4.82/5.0 |
| Carlo | 38 | $399,110 | 802 | 4.06/5.0 |
| Chiara - Interhome Group | 32 | $334,307 | 45 | 0.80/5.0 |
| Roberto | 34 | $252,848 | 500 | 2.52/5.0 |
| Elisabetta | 15 | $195,676 | 30 | 1.57/5.0 |
| Daniel | 19 | $153,582 | 14 | 0.21/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sanremo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.5%), with apartment & condo and house properties comprising 97.3% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (2.7% combined)
Room Capacity Distribution
Analysis of 1,204 properties in Sanremo shows that 1 bedroom properties are most prevalent, making up 55.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 85.0% of all listings.
Key Insights
- Most common: 1 bedroom (55.4%)
- Least common: 5+ bedrooms (0.7%)
- Market concentration: 85.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,204 properties in Sanremo reveals that 4 guests properties dominate the market, representing 42.4% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 57.1% of the market.
Key Insights
- Most common capacity: 4 guests (42.4% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 57.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,204 properties in Sanremo, the most common availability pattern is 271-366 days (60.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.6% of properties).
Key Insights
- Most common availability window: 271-366 days (60.3%)
- Most common booking duration: 31-90 days (34.6%)
- Properties with high availability (180+ days): 86.5%
- Properties with long-term bookings (180+ days): 14.6%
Minimum Stay Distributions
1 Night
243 listings
24% of total
2 Nights
349 listings
34.5% of total
3 Nights
191 listings
18.9% of total
4-6 Nights
97 listings
9.6% of total
7-29 Nights
49 listings
4.8% of total
30+ Nights
84 listings
8.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.5%
- Mid-length stays (4-6 nights) represent 9.6% of listings
- Monthly+ stays (8.3%) suggest a stable extended-stay market
- High market flexibility with 77.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
46 listings
5.2% of total
Super Strict 60 Days
10 listings
1.1% of total
Flexible
185 listings
21% of total
Moderate
405 listings
45.9% of total
Strict
236 listings
26.8% of total
Key Insights
- Moderate is the preferred policy at 45.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.9% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Feb, Aug, averaging 70 days
- Shortest booking windows are in Mar, Nov, Dec, averaging 39 days
- Summer shows the longest average booking window at 67 days, while Fall has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 67 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Dec when lead times are shortest
Popular Airbnb Amenities in Sanremo
Below is the distribution of amenities across listings in Sanremo:
Traveler Demographics
Key Insights
- Domestic travelers make up 22.5% of total guests, indicating a moderate local market presence.
- Primary international markets: Italy (29.3%) and Germany (12%)
- English is the top language at 40.2%, followed by French (23.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.7%
Recommendations
- Target marketing campaigns for Milan and Marseille markets
- Develop localized content for Italy and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sanremo. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Monteu Roero | 14 | $5,880 | $652.02 | 34% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Jean-Cap-Ferrat | 104 | $3,741 | $449.38 | 45% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Èze | 158 | $3,265 | $356.85 | 47% |
| Cossano Belbo | 12 | $3,196 | $241.13 | 39% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Villefranche-sur-Mer | 479 | $3,134 | $280.32 | 52% |
| Cassinasco | 19 | $3,117 | $403.97 | 41% |
| Cap-d'Ail | 176 | $3,059 | $310.14 | 46% |
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