Airbnb Market Analytics, Statistics and Data in Noto, Sicily, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Noto? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Noto:
How much do Airbnb hosts make on average per month in Noto?
The short-term rental market in Noto shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,223 per month
- Strong performing properties (top 25%) make $2,667 or more
- Best-in-class properties (top 10%) achieve $5,591+ monthly
- Entry-level properties (bottom 25%) typically earn around $535
Revenue Variations by Month
Occupancy Rates Throughout the Year in Noto
The market in Noto shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Noto
Daily rates in Noto vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $118 per night
- Strong performing properties (top 25%) secure $200 or more
- Best-in-class properties (top 10%) pull in $384+ per night
- Entry-level properties (bottom 25%) earn around $81
Daily Rate Variations by Month
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Seasonality patterns in Noto
Peak Season (August, July, September)
- Revenue peaks at $3873.80 per month
- Occupancy rates reach 51.78%
- Daily rates average $205.64
Shoulder Season
- Revenue averages $2307.79 per month
- Occupancy maintains 32.83%
- Daily rates hold at $183.15
Low Season (February, December, January)
- Revenue drops to $1288.89 per month
- Occupancy decreases to 21.25%
- Daily rates adjust to $165.98
Is it still profitable to do Airbnb in Noto in 2025?
Yes! Noto demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and solid monthly revenue averaging $2308 and As a mature market with 1146 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Noto
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Noto Centro Storico | The historic center of Noto is a UNESCO World Heritage site renowned for its stunning Baroque architecture and rich cultural history. It's a prime location for tourists eager to explore beautiful churches and palaces. | Noto Cathedral, Palazzo Nicolaci, San Domenico Church, Corso Vittorio Emanuele, Noto's Infiorata Festival, Villadorata Palace |
| Lido di Noto | A beautiful beach area close to the town, Lido di Noto attracts visitors looking for a seaside retreat with great amenities and activities. It's perfect for families and beach lovers during the summer months. | Noto Beach, Lido di Noto establishments, Water sports activities, Beaches with golden sand, Promenade along the coast |
| Vendicari Nature Reserve | A stunning natural reserve near Noto known for its pristine beaches, wildlife, and archaeological sites. It's ideal for eco-tourism and attracts nature enthusiasts. | Vendicari Beach, Casa Montalto Ruins, Tonnara di Vendicari, Birdwatching opportunities, Natural landscapes |
| Pachino | Located nearby, Pachino is known for its agricultural products and is close to the beautiful beaches. It's a quieter alternative while still providing access to Noto's attractions. | Pachino Beach, Wine tasting tours, Local farms and markets, Historical sites, Cuisine experiences |
| Marzamemi | A picturesque fishing village close to Noto famous for its charming square, restaurants, and maritime atmosphere. It's a great spot for cultural experiences and seafood lovers. | Piazza Regina Margherita, Marzamemi Harbor, Local seafood restaurants, Historic Tonnara, Cultural festivals |
| Avola | Avola is known for its beautiful coastline and historic sites. It's an emerging destination, attracting tourists looking for a blend of beach and culture, just a short drive from Noto. | Avola Beach, Nero D'Avola Vineyards, Nature reserves nearby, Historical churches, Local markets |
| Capo Passero | The southernmost point of Sicily, offering beautiful views and beaches. Capo Passero is popular among those seeking adventure and scenic beauty. | Capo Passero Island, Isola delle Correnti, Diving and snorkeling, Beaches and nature excursions, Seafood restaurants |
| Cava d'Ispica | An archaeological site with cave dwellings and ancient paths that attract history buffs and adventure seekers. It's a unique destination near Noto with outdoor activities. | Caves and rock formations, Ancient ruins, Hiking trails, Scenic viewpoints, Archaeological richness |
Do you need a license for Airbnb in Noto?
Most likely, Noto requires a license for Airbnb operations. With 39% of current listings showing licensing information, we recommend checking Noto's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Noto
Dimora di Eos
Entire Place • 7 bedrooms
Cozzo Rabbit
Entire Place • 6 bedrooms
Villa with stunning views of Vendicari and Noto
Entire Place • 6 bedrooms
Villa Regina
Entire Place • 3 bedrooms
Villa Mandorlo
Entire Place • 4 bedrooms
Aurispa
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Noto
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| IsulaTravel | 8 | $829,863 | 83 | 4.22/5.0 |
| Nunzio | 14 | $681,606 | 40 | 1.71/5.0 |
| Jochen Und Katia | 16 | $565,733 | 407 | 4.54/5.0 |
| Tiziana | 11 | $500,926 | 329 | 4.77/5.0 |
| House & Villas Real Estate S.R | 37 | $455,493 | 308 | 2.57/5.0 |
| Cristina | 26 | $419,583 | 20 | 0.71/5.0 |
| Martina | 2 | $404,398 | 72 | 4.87/5.0 |
| Ivan | 6 | $348,913 | 167 | 3.96/5.0 |
| Wonderful Italy Sicilia | 14 | $296,217 | 144 | 3.75/5.0 |
| Roberto | 4 | $293,082 | 179 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Noto
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.9%), with house and apartment & condo properties comprising 90.2% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (9.9% combined)
Room Capacity Distribution
Analysis of 1,146 properties in Noto shows that 2 bedrooms properties are most prevalent, making up 37.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 70.2% of all listings.
Key Insights
- Most common: 2 bedrooms (37.3%)
- Least common: 5+ bedrooms (3.7%)
- Market concentration: 70.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,146 properties in Noto reveals that 4 guests properties dominate the market, representing 28.8% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 45.8% of the market.
Key Insights
- Most common capacity: 4 guests (28.8% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 45.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,146 properties in Noto, the most common availability pattern is 271-366 days (71.3% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (36.3% of properties).
Key Insights
- Most common availability window: 271-366 days (71.3%)
- Most common booking duration: 1-30 days (36.3%)
- Properties with high availability (180+ days): 92.2%
- Properties with long-term bookings (180+ days): 8.7%
Minimum Stay Distributions
1 Night
178 listings
18.6% of total
2 Nights
254 listings
26.5% of total
3 Nights
194 listings
20.3% of total
4-6 Nights
220 listings
23% of total
7-29 Nights
70 listings
7.3% of total
30+ Nights
41 listings
4.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 45.1%
- Mid-length stays (4-6 nights) represent 23% of listings
- Monthly+ stays (4.3%) suggest a stable extended-stay market
- High market flexibility with 65.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
80 listings
9.5% of total
Super Strict 30 Days
12 listings
1.4% of total
Flexible
187 listings
22.1% of total
Moderate
303 listings
35.9% of total
Strict
263 listings
31.1% of total
Key Insights
- Moderate is the preferred policy at 35.9% of listings
- The market shows a balanced distribution between guest-friendly (58.0%) and strict (31.1%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Aug, averaging 77 days
- Shortest booking windows are in Jan, Dec, Feb, averaging 57 days
- Summer shows the longest average booking window at 73 days, while Winter has the shortest at 57 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 73 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Noto
Below is the distribution of amenities across listings in Noto:
Traveler Demographics
Key Insights
- Domestic travelers make up 18.8% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (22.6%) and United Kingdom (20.4%)
- English is the top language at 44.9%, followed by French (15.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for London and Berlin markets
- Develop localized content for Germany and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Noto. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mdina | 14 | $3,447 | $265.90 | 52% |
| Għasri | 54 | $2,410 | $234.32 | 40% |
| Taormina | 1,033 | $2,401 | $222.35 | 46% |
| Valletta | 548 | $2,304 | $167.50 | 53% |
| Graniti | 21 | $2,286 | $167.77 | 50% |
| Mellieħa | 397 | $2,263 | $181.67 | 50% |
| Xgħajra | 12 | $2,215 | $143.02 | 48% |
| Sliema | 1,145 | $2,130 | $166.54 | 51% |
| Floriana | 124 | $2,063 | $129.53 | 59% |
| Kalkara | 26 | $2,052 | $125.24 | 60% |
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