Airbnb Market Analytics, Statistics and Data in Naples, Campania, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Naples? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Naples:

Average Daily Rate
$128
Occupancy Rate
40.89%
Annual Revenue
$15,887
Revenue Growth YoY
-1.73%
Best Month
May
Worst Month
January
Regulation
High
Active Listings
7011

How much do Airbnb hosts make on average per month in Naples?

The short-term rental market in Naples shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

  • Typical properties (median) earn $1,458 per month
  • Strong performing properties (top 25%) make $2,369 or more
  • Best-in-class properties (top 10%) achieve $3,626+ monthly
  • Entry-level properties (bottom 25%) typically earn around $726

Revenue Variations by Month

Occupancy Rates Throughout the Year in Naples

The market in Naples shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

  • Typical properties (median) maintain 42% occupancy rates
  • Strong performing properties (top 25%) achieve 66% or higher
  • Best-in-class properties (top 10%) reach 81%+occupancy
  • Entry-level properties (bottom 25%) average around 19%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Naples

Daily rates in Naples vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

  • Typical properties (median) generate $100 per night
  • Strong performing properties (top 25%) secure $142 or more
  • Best-in-class properties (top 10%) pull in $216+ per night
  • Entry-level properties (bottom 25%) earn around $74

Daily Rate Variations by Month

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Seasonality patterns in Naples

Peak Season (May, June, April)
  • Revenue peaks at $2462.40 per month
  • Occupancy rates reach 56.02%
  • Daily rates average $136.20
Shoulder Season
  • Revenue averages $1847.31 per month
  • Occupancy maintains 43.41%
  • Daily rates hold at $129.73
Low Season (November, December, January)
  • Revenue drops to $1007.51 per month
  • Occupancy decreases to 25.23%
  • Daily rates adjust to $122.66

Is it still profitable to do Airbnb in Naples in 2025?

Yes! Naples demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $1847 and As a mature market with 7011 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy
  • Implement premium seasonal pricing strategies
  • Set longer minimum stay requirements during high-demand periods
  • Enforce stricter cancellation policies
Shoulder Season Strategy
  • Maintain competitive market-based pricing
  • Offer moderate-length stay incentives
  • Target a mix of leisure and business travelers with flexible booking terms
  • Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
  • Adjust pricing to remain competitive in the market
  • Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
  • Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Naples

AreaWhy Choose This AreaKey Attractions
Centro Storico
The historical center of Naples, rich in culture and history, attracting tourists interested in art, architecture, and local cuisine. Ideal for showcasing the authentic Neapolitan experience.
Naples Cathedral, National Archaeological Museum of Naples, Piazza del Plebiscito, Spaccanapoli, San Carlo Theatre, Via dei Tribunali
Chiaia
A sophisticated district known for its shopping, dining, and picturesque seafront. Attracts both leisure travelers and those seeking a more upscale experience in Naples.
Via Chiaia, Villa Comunale, Borgo Marinari, Piazza Sannazaro, Naples seafront, Castel dell'Ovo
Vomero
A hillside district with stunning views of the bay, popular among families and locals. Known for its parks, shopping, and quieter ambiance while still being close to the city center.
Castel Sant'Elmo, Parco Virgiliano, Certosa di San Martino, Piazza Vanvitelli, Shopping on Via Scarlatti, Funicular rides
Posillipo
Overlooking the Bay of Naples, this affluent area is known for its beautiful villas and scenic views. Attracts affluent tourists looking for a luxurious stay near the sea.
Virgiliano Park, Tomb of Virgil, Baia delle Rocce Verdi, Lido Mappatella, Santa Maria del Parto, Panoramic viewpoints
Mergellina
A picturesque coastal area known for its marina and promenade. Popular with tourists for leisure walks and dining by the sea.
Lungomare Caracciolo, Mergellina Port, Santa Lucia, restaurants and gelato shops, Piazza Sannazaro, Villa Floridiana
Forio
A charming town on the island of Ischia, famous for its thermal baths and beautiful beaches. Popular for those seeking relaxation and wellness.
Giardini Poseidon Terme, Nitrodi Hot Springs, Sant'Angelo, Beaches of Ischia, Castello Aragonese, Monte Epomeo
Fuorigrotta
A vibrant area with a mix of residential and tourist attractions. Close to important venues like the San Paolo Stadium, makes it a good spot for sports events and concerts.
San Paolo Stadium, Mostra d'Oltremare, Edenlandia, Aquarium of Naples, Parco Virgiliano, Shopping on Via Cinthia
Soccorso
This lesser-known area offers authentic local experiences, attracting visitors looking to avoid typical tourist traps in Naples. Known for its friendly community and local food scene.
Local markets, Traditional pizzerias, Street art, Cultural festivals, Nearby churches, Views of the surrounding hills

Do you need a license for Airbnb in Naples?

Most likely, Naples requires a license for Airbnb operations. With 47% of current listings showing licensing information, we recommend checking Naples's short-term rental regulations and starting the licensing process before listing your property.

Top Performing Airbnb Properties in Naples

Huge, 5 room/5 bath w/ private garden! Sleeps 24!

Huge, 5 room/5 bath w/ private garden! Sleeps 24!

Private Room • 5 bedrooms

$280,370
Revenue
57.4%
Occupancy
$1102.12
Daily Rate
ArtNap Boutique -Chiaia sul Mare-Centro- metro2min

ArtNap Boutique -Chiaia sul Mare-Centro- metro2min

Entire Place • 3 bedrooms

$194,768
Revenue
75.1%
Occupancy
$601.90
Daily Rate
Magma Home

Magma Home

Entire Place • 5 bedrooms

$191,246
Revenue
45.2%
Occupancy
$1117.99
Daily Rate
talismano 24pax

talismano 24pax

Entire Place • 8 bedrooms

$189,022
Revenue
21.6%
Occupancy
$1295.03
Daily Rate
Cerasiello-apartment

Cerasiello-apartment

Entire Place • 4 bedrooms

$174,639
Revenue
79.2%
Occupancy
$588.42
Daily Rate
Home of the Giants - fantastic neapolitan terrace

Home of the Giants - fantastic neapolitan terrace

Entire Place • 5 bedrooms

$173,698
Revenue
71.6%
Occupancy
$668.11
Daily Rate

Top Performing Professional Hosts in Naples

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Wonderful Italy Campania97$2,432,36214173.91/5.0
MyBnb114$1,591,3408412.50/5.0
Dimorra80$1,565,36513173.37/5.0
Napoliapartments92$1,542,4348822.78/5.0
Salvatore38$1,214,66417354.23/5.0
Welcome To Italy34$1,042,42420874.56/5.0
Welcome32$989,6935683.66/5.0
Raffaele18$587,8934714.44/5.0
Mario17$578,3656724.32/5.0
Alessandro11$462,5345664.84/5.0

Additional analytics on vacation rental, real estate, short term rental data in Naples

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Room Type Distribution

Property Type Distribution

Key Insights

  • Market dominated by entire home listings (71.9%), with apartment & condo and house properties comprising 85.1% of inventory
  • Untapped potential in others, outdoor & mobile segments (0.8% combined)

Room Capacity Distribution

Analysis of 7,011 properties in Naples shows that 1 bedroom properties are most prevalent, making up 57% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 78.9% of all listings.

Key Insights

  • Most common: 1 bedroom (57%)
  • Least common: 5+ bedrooms (0.8%)
  • Market concentration: 78.9% in top 2 sizes
  • Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 7,011 properties in Naples reveals that 4 guests properties dominate the market, representing 28.4% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 51.4% of the market.

Key Insights

  • Most common capacity: 4 guests (28.4% of market)
  • Least common capacity: 1 guest (0.7% of market)
  • Average guest capacity: 3.5 guests per property
  • Market concentration: 51.4% in top 2 capacity sizes
  • Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 7,011 properties in Naples, the most common availability pattern is 271-366 days (44.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (24.3% of properties).

Key Insights

  • Most common availability window: 271-366 days (44.3%)
  • Most common booking duration: 31-90 days (24.3%)
  • Properties with high availability (180+ days): 68.1%
  • Properties with long-term bookings (180+ days): 33.2%

Minimum Stay Distributions

1 Night (34.9%)

1 Night

2147 listings

34.9% of total

2 Nights (45.8%)

2 Nights

2815 listings

45.8% of total

3 Nights (9.1%)

3 Nights

562 listings

9.1% of total

4-6 Nights (2%)

4-6 Nights

122 listings

2% of total

7-29 Nights (0.8%)

7-29 Nights

48 listings

0.8% of total

30+ Nights (7.4%)

30+ Nights

456 listings

7.4% of total

Key Insights

  • Short stays (1-2 nights) dominate the market at 80.7%
  • Mid-length stays (4-6 nights) represent 2% of listings
  • Monthly+ stays (7.4%) suggest a stable extended-stay market
  • High market flexibility with 89.8% accepting 3 nights or less

Recommendations

  • Set minimum stays between 2-3 nights to align with market standards
  • Adjust minimum stays seasonally based on demand patterns
  • Consider monthly stay discounts to capture the growing extended-stay market
  • Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (0.1%)

Super Strict 60 Days

5 listings

0.1% of total

Super Strict 30 Days (0.7%)

Super Strict 30 Days

36 listings

0.7% of total

Flexible (34.1%)

Flexible

1879 listings

34.1% of total

Moderate (54.8%)

Moderate

3021 listings

54.8% of total

Strict (10.3%)

Strict

568 listings

10.3% of total

Key Insights

  • Moderate is the preferred policy at 54.8% of listings
  • Guest-friendly policies (Flexible & Moderate) dominate at 88.9% of the market
  • Strong market consensus around Moderate policies
  • Super Strict 60 Days policies are least common at 0.1% of listings

Recommendations

  • Consider starting with a Moderate policy to align with market preferences
  • Strong market preference for Moderate policies suggests this should be your baseline
  • Consider generous cancellation terms as a competitive advantage
  • Strict policies are rare - carefully consider the impact on bookings before implementing

Booking Lead Time Trends

Key Insights

  • Peak booking lead times occur in May, Apr, Jun, averaging 67 days
  • Shortest booking windows are in Nov, Dec, Jan, averaging 40 days
  • Spring shows the longest average booking window at 63 days, while Winter has the shortest at 41 days

Recommendations

  • Implement dynamic pricing strategies for Spring bookings at least 63 days in advance
  • Consider early bird discounts during Winter to encourage longer lead times
  • Focus on last-minute booking promotions during Nov-Jan when lead times are shortest

Popular Airbnb Amenities in Naples

Below is the distribution of amenities across listings in Naples:

Traveler Demographics

Guest Origin Distribution
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Age Distribution

Key Insights

  • Domestic travelers make up 12.2% of total guests, indicating a mostly international-driven market.
  • Primary international markets: United Kingdom (21.2%) and Italy (19.5%)
  • English is the top language at 51.6%, followed by Spanish (14.3%)
  • Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.9%

Recommendations

  • Target marketing campaigns for London and Paris markets
  • Develop localized content for United Kingdom and Italy
  • Prioritize English and Spanish language support
  • Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
  • Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Naples. These nearby markets offer diverse opportunities for property investors and hosts:

MarketPropertiesMonthly RevenueDaily RateOccupancy
Positano729$6,939$651.5951%
Praiano356$4,396$450.0052%
Conca dei Marini122$4,327$397.3050%
Capri453$4,103$614.9640%
Sorrento1,543$3,744$339.5049%
Massa Lubrense904$3,401$446.3743%
Ravello277$3,343$326.0747%
Furore139$3,266$359.4751%
Amalfi492$3,262$321.5046%
Atrani131$2,805$222.7053%

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