Airbnb Market Analytics, Statistics and Data in Marsala, Sicily, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marsala? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marsala:
How much do Airbnb hosts make on average per month in Marsala?
The short-term rental market in Marsala shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $734 per month
- Strong performing properties (top 25%) make $1,534 or more
- Best-in-class properties (top 10%) achieve $2,855+ monthly
- Entry-level properties (bottom 25%) typically earn around $338
Revenue Variations by Month
Occupancy Rates Throughout the Year in Marsala
The market in Marsala shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Marsala
Daily rates in Marsala vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $88 per night
- Strong performing properties (top 25%) secure $132 or more
- Best-in-class properties (top 10%) pull in $270+ per night
- Entry-level properties (bottom 25%) earn around $59
Daily Rate Variations by Month
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Seasonality patterns in Marsala
Peak Season (August, July, May)
- Revenue peaks at $2213.90 per month
- Occupancy rates reach 46.63%
- Daily rates average $159.70
Shoulder Season
- Revenue averages $1301.25 per month
- Occupancy maintains 30.58%
- Daily rates hold at $140.75
Low Season (December, February, January)
- Revenue drops to $680.05 per month
- Occupancy decreases to 19.33%
- Daily rates adjust to $127.53
Is it still profitable to do Airbnb in Marsala in 2025?
Yes! Marsala demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and monthly revenue averaging $1301 and As a mature market with 732 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Marsala
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Storico | The historic center of Marsala offers charming streets, historic sites, and a vibrant atmosphere. It's perfect for tourists wanting to explore the culture and history of the city. | Marsala Cathedral, Piazza della Repubblica, Cantine Florio, Museo degli Arazzi, Porta Garibaldi, Teatro Comunale |
| Lido di Marausa | A local beach area with stunning views and relaxing seaside activities. Attracts families and beachgoers looking for a peaceful vacation away from the hustle and bustle. | Marausa Beach, Lido Lilibeo, water sports activities, beach clubs, sunset views |
| Saline di Marsala | Famous for its salt pans and windmills, this area offers unique landscapes and is a great attraction for those interested in nature and the traditional salt production process. | Saline di Marsala, Windmills, Nature Reserve, Birdwatching hotspots, Scenic views |
| Mazara del Vallo | Just a short drive from Marsala, this town offers a blend of Italian and Arab influences, featuring a lovely beach and rich culinary experiences. | Kasbah district, Theatre Garibaldi, Tonnarella Beach, Mazara's fishing port, Cultural festivals |
| Santo Spirito | A residential area with local flavor, offering a more authentic experience of Sicilian life. It's quieter and perfect for those who want to escape tourist spots. | Local markets, Church of Santo Spirito, Community events, Traditional Sicilian homes |
| Via Roma | A lively street known for its shops, cafes, and restaurants. Great for tourists who prefer to stay in a bustling area with easy access to food and entertainment. | Restaurants, Shops, Cafes, Local cuisine, Street performances |
| Villa Favorita | Close to the famous wineries of Marsala, this area is ideal for wine lovers. Offers beautiful landscapes and serene surroundings. | Winery tours, Vineyard views, Wine tasting events, Rural landscapes |
| Isola Lunga | A charming island near Marsala featuring beautiful beaches and historical sites. Ideal for those looking for a tranquil getaway or a romantic escape. | Beaches, Historical ruins, Nature walks, Fishing spots, Peaceful environment |
Do you need a license for Airbnb in Marsala?
Most likely, Marsala requires a license for Airbnb operations. With 45% of current listings showing licensing information, we recommend checking Marsala's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Marsala
Large villa with swimming pool in Sicily in Marsala(tp)
Entire Place • 9 bedrooms
Dammusello
Entire Place • 5 bedrooms
Pool villa with breathtaking views of the Salinas
Entire Place • 3 bedrooms
In a 19th century villa (16 pers.)
Entire Place • 8 bedrooms
Charming apartment with sun terrace
Entire Place • 2 bedrooms
Casa Spagnola
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Marsala
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 20653285 | 9 | $187,504 | 3 | 0.00/5.0 |
| Salvatore | 14 | $180,978 | 240 | 3.88/5.0 |
| Vivi | 6 | $146,778 | 102 | 4.91/5.0 |
| Select | 3 | $141,678 | 4 | 1.67/5.0 |
| Pietro | 9 | $140,086 | 152 | 4.64/5.0 |
| Vincenzo | 2 | $127,236 | 76 | 4.99/5.0 |
| Nunzio | 6 | $121,194 | 20 | 2.48/5.0 |
| My Rental Homes | 5 | $120,161 | 16 | 2.00/5.0 |
| Antonio | 1 | $118,733 | 8 | 5.00/5.0 |
| Martina | 1 | $115,666 | 11 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Marsala
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.3%), with house and apartment & condo properties comprising 89.9% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (0.6% combined)
Room Capacity Distribution
Analysis of 732 properties in Marsala shows that 1 bedroom properties are most prevalent, making up 37.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.8% of all listings.
Key Insights
- Most common: 1 bedroom (37.6%)
- Least common: 4 bedrooms (3.8%)
- Market concentration: 70.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 732 properties in Marsala reveals that 4 guests properties dominate the market, representing 29% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 43.2% of the market.
Key Insights
- Most common capacity: 4 guests (29% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 43.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 732 properties in Marsala, the most common availability pattern is 271-366 days (75.8% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (41.5% of properties).
Key Insights
- Most common availability window: 271-366 days (75.8%)
- Most common booking duration: 1-30 days (41.5%)
- Properties with high availability (180+ days): 94.0%
- Properties with long-term bookings (180+ days): 7.1%
Minimum Stay Distributions
1 Night
192 listings
31.5% of total
2 Nights
179 listings
29.4% of total
3 Nights
128 listings
21% of total
4-6 Nights
65 listings
10.7% of total
7-29 Nights
15 listings
2.5% of total
30+ Nights
30 listings
4.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.9%
- Mid-length stays (4-6 nights) represent 10.7% of listings
- Monthly+ stays (4.9%) suggest a stable extended-stay market
- High market flexibility with 81.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
27 listings
5.1% of total
Super Strict 30 Days
5 listings
0.9% of total
Flexible
186 listings
35% of total
Moderate
197 listings
37% of total
Strict
117 listings
22% of total
Key Insights
- Moderate is the preferred policy at 37.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.0% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Aug, Jul, averaging 70 days
- Shortest booking windows are in Feb, Jan, Dec, averaging 41 days
- Summer shows the longest average booking window at 68 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 68 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Marsala
Below is the distribution of amenities across listings in Marsala:
Traveler Demographics
Key Insights
- Domestic travelers make up 30.4% of total guests, indicating a moderate local market presence.
- Primary international markets: France (21.2%) and Germany (20.2%)
- English is the top language at 41.5%, followed by Italian (18.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Milan and Rome markets
- Develop localized content for France and Germany
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Marsala. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Partinico | 119 | $2,084 | $314.61 | 37% |
| Santa Flavia | 185 | $1,826 | $164.78 | 46% |
| Collesano | 46 | $1,688 | $240.30 | 37% |
| Altavilla Milicia | 79 | $1,624 | $215.09 | 41% |
| Marausa | 18 | $1,608 | $322.77 | 28% |
| Buseto Palizzolo | 37 | $1,588 | $253.43 | 35% |
| Partanna | 23 | $1,586 | $166.40 | 35% |
| Borgetto | 14 | $1,482 | $157.71 | 45% |
| Lascari | 84 | $1,305 | $210.36 | 39% |
| Terrasini | 192 | $1,295 | $176.92 | 38% |
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