Melendugno Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Melendugno in 2025? Explore comprehensive Airbnb analytics for Melendugno, Apulia, Italy to uncover income potential. This 2025 STR market report for Melendugno, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 508 active listings.
Whether you're considering an Airbnb investment in Melendugno, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Melendugno Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Melendugno Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Melendugno (2025)
Understanding the monthly revenue variations for Airbnb listings in Melendugno is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Melendugno is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Melendugno across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,133+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,385 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $759 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $368, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Melendugno
Melendugno Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Melendugno STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Melendugno:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Melendugno
Average Daily Rate (ADR) Airbnb Trends in Melendugno (2025)
Effective short term rental pricing strategy in Melendugno involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Melendugno typically peaks in July and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $228+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Melendugno
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Airbnb Seasonality Analysis & Trends in Melendugno (2025)
Peak Season (August, July, September)
- Revenue averages $1,900 per month
- Occupancy rates average 43.3%
- Daily rates average $147
Shoulder Season
- Revenue averages $911 per month
- Occupancy maintains around 27.1%
- Daily rates hold near $123
Low Season (January, February, December)
- Revenue drops to average $447 per month
- Occupancy decreases to average 15.9%
- Daily rates adjust to average $121
Seasonality Insights for Melendugno
- The Airbnb seasonality in Melendugno shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Melendugno's highest earning potential, with monthly revenues capable of climbing to $2,735, occupancy reaching a high of 59.2%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $389, occupancy could drop to 14.3%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Melendugno.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Melendugno seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Melendugno (2025)
Exploring the top neighborhoods for short-term rentals in Melendugno? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| San Foca | Charming seaside village known for its beautiful beaches and crystal-clear waters. A perfect spot for tourists looking to relax by the sea and enjoy traditional Apulian cuisine. | San Foca Beach, Lido Maja, Punta Palascìa, Local seafood restaurants, Seaside promenade |
| Torre dell'Orso | Famous for its sandy beach and the stunning Faraglioni rocks, this destination is ideal for families and sun-seekers alike. | Torre dell'Orso Beach, Faraglioni Rocks, Grotta di Torre dell'Orso, Local cafes and gelato shops, Walking trails along the coast |
| Roca Vecchia | An ancient village with archaeological sites and stunning coastal views. Attracts history enthusiasts and nature lovers. | Rocca Vecchia archaeological site, Punta della Suina, Beaches of Roca, Nearby hiking trails, Local festivals and events |
| Otranto | A historic coastal town with a beautiful old town and stunning beaches, perfect for tourists interested in culture and leisure. | Otranto Cathedral, Aragonese Castle, Baia dei Turchi beach, Historic streets, Local markets |
| Laghi Alimini | Known for its lakes and close proximity to the Adriatic Sea, this area offers a unique blend of nature and relaxation. | Alimini Lakes, Beaches nearby, Water sports, Nature trails, Camping areas |
| Melendugno Town | The central town of the region offering local shops, restaurants, and an authentic Italian atmosphere. Great for travelers wanting to experience local culture. | Church of Sant'Antonio, Local piazzas, Market days, Traditional festivals, Nearby wineries |
| Borgagne | A quaint village not far from the coast, Borgagne offers a peaceful retreat and a taste of village life in Apulia. | Local churches, Town square, Traditional Apulian stone houses, Rural landscapes, Local cuisine |
| Castro Marina | A picturesque seaside town known for its dramatic coastline and excellent diving opportunities. Attracts visitors interested in outdoor activities and water sports. | Castro Beach, Diving spots, Caves along the coast, Seafront promenade, Historical sites nearby |
Understanding Airbnb License Requirements & STR Laws in Melendugno (2025)
While Melendugno, Apulia, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Melendugno to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Melendugno (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Melendugnobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Palma Residence - Zephyrus
Entire Place • 2 bedrooms
Villa Malibù
Entire Place • 3 bedrooms
Masseria Scurpiti
Entire Place • 7 bedrooms
Villa Messapia
Entire Place • 3 bedrooms
Salento beach house - Palma Residence - Boreas
Entire Place • 2 bedrooms
AgriHouse - Frontemare - free parking
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Melendugno (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Melendugno based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Barbarhouse SRL | 43 | $268,207 | 113 | 4.35/5.0 |
| Sottocosta | 31 | $156,348 | 79 | 3.88/5.0 |
| DR Puglia | 9 | $99,496 | 30 | 4.79/5.0 |
| Franco | 25 | $95,614 | 65 | 4.06/5.0 |
| Antonio | 15 | $94,266 | 386 | 4.79/5.0 |
| Luciana Valentina | 7 | $74,474 | 82 | 4.88/5.0 |
| Alessandro | 5 | $70,468 | 37 | 5.00/5.0 |
| Valeria | 3 | $55,352 | 13 | 5.00/5.0 |
| Marco | 3 | $41,499 | 23 | 5.00/5.0 |
| ~ Buena Onda | 1 | $38,260 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Melendugno.
Dive Deeper: Advanced Melendugno STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Melendugno. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMelendugno Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Melendugno
- The Melendugno Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 508 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Melendugno, House properties are the most common (53.5%), reflecting the local real estate landscape.
- Houses represent a significant 53.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 8.3%) offer potential for unique stay experiences.
Melendugno Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Melendugno
- The dominant room capacity in Melendugno is 2 bedrooms listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 79.1% of the active Airbnb listings in Melendugno, indicating a high concentration in these sizes.
Melendugno Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Melendugno
- The most common guest capacity trend in Melendugno vacation rentals is listings accommodating 4 guests (31.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Melendugno STR market, accounting for 51.0% of listings.
- 28.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Melendugno.
- On average, properties in Melendugno are equipped to host 4.5 guests.
Melendugno Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Melendugno
- The most common availability pattern in Melendugno falls within the 271-366 days range, representing 88% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Melendugno (45.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Melendugno Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
49 listings
9.8% of total
2 Nights
37 listings
7.4% of total
3 Nights
58 listings
11.6% of total
4-6 Nights
108 listings
21.6% of total
7-29 Nights
71 listings
14.2% of total
30+ Nights
177 listings
35.4% of total
Key Insights
- The most prevalent minimum stay requirement in Melendugno is 30+ Nights, adopted by 35.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.2%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (35.4%) caters to monthly stays (30+ nights) in Melendugno, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.4% of Melendugno hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Melendugno.
Melendugno Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
17 listings
3.5% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
74 listings
15.3% of total
Moderate
163 listings
33.6% of total
Strict
230 listings
47.4% of total
Cancellation Policy Insights for Melendugno
- The prevailing Airbnb cancellation policy trend in Melendugno is Strict, used by 47.4% of listings.
- There's a relatively balanced mix between guest-friendly (48.9%) and stricter (47.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.4% market standard in Melendugno.
- With 47.4% using Strict terms, this is a viable option in Melendugno, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Melendugno.
Melendugno STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Melendugno
- The overall average booking lead time for vacation rentals in Melendugno is 52 days.
- Guests book furthest in advance for stays during July (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Melendugno.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Melendugno averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Melendugno (2025)
Amenity Prevalence
Amenity Insights for Melendugno
- Popular amenities like Kitchen, TV, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Melendugno to stay competitive.
Melendugno Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Melendugno
- The typical guest profile for Airbnb in Melendugno consists of a mix of domestic (37%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 36.5% of guests.
- Key international markets include Italy (36.5%) and France (23.1%).
- Top languages spoken are English (35.7%) followed by Italian (20.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Melendugno Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kassopaia Municipal Unit | 515 | $2,450 | $271.67 | 50% |
| Spartilas | 25 | $2,345 | $226.62 | 52% |
| San Michele Salentino | 75 | $2,096 | $292.55 | 41% |
| Afra | 20 | $2,063 | $309.60 | 40% |
| Agios Markos | 18 | $1,970 | $300.53 | 38% |
| Astrakeri | 27 | $1,855 | $165.16 | 55% |
| Perithia | 64 | $1,837 | $317.11 | 37% |
| Polignano a Mare | 652 | $1,817 | $199.04 | 42% |
| Castellana Grotte | 190 | $1,803 | $220.12 | 40% |
| Barbati | 169 | $1,741 | $230.47 | 45% |