Airbnb Market Analytics, Statistics and Data in Ostuni, Apulia, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ostuni? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ostuni:
How much do Airbnb hosts make on average per month in Ostuni?
The short-term rental market in Ostuni shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,626 per month
- Strong performing properties (top 25%) make $3,760 or more
- Best-in-class properties (top 10%) achieve $7,451+ monthly
- Entry-level properties (bottom 25%) typically earn around $664
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ostuni
The market in Ostuni shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ostuni
Daily rates in Ostuni vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $143 per night
- Strong performing properties (top 25%) secure $272 or more
- Best-in-class properties (top 10%) pull in $529+ per night
- Entry-level properties (bottom 25%) earn around $94
Daily Rate Variations by Month
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Seasonality patterns in Ostuni
Peak Season (August, July, June)
- Revenue peaks at $5463.67 per month
- Occupancy rates reach 56.45%
- Daily rates average $280.74
Shoulder Season
- Revenue averages $3080.83 per month
- Occupancy maintains 34.22%
- Daily rates hold at $246.08
Low Season (February, January, December)
- Revenue drops to $1254.77 per month
- Occupancy decreases to 19.24%
- Daily rates adjust to $230.18
Is it still profitable to do Airbnb in Ostuni in 2025?
Yes! Ostuni demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $3081 and As a mature market with 1736 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ostuni
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center | The historic center of Ostuni, known as the 'White City', features stunning white-washed buildings and narrow cobblestone streets. It attracts many tourists interested in history and architecture, making it a prime location for Airbnb hosting. | Ostuni Cathedral, Piazza della Libertà, St. Oronzo's Column, Museum of Preclassical Civilizations, Church of San Francesco |
| Ostuni Countryside | The beautiful countryside surrounding Ostuni offers scenic landscapes and olive groves. It is popular with travelers seeking relaxation, nature, and outdoor activities, providing a unique Airbnb experience. | Olive Groves, Nature Trails, Trulli Houses, Local Vineyards, Crops and Agritourism |
| Villanova di Ostuni | This seaside location offers beach access and charming fishing villages. Perfect for those looking for a coastal getaway within easy reach of Ostuni's historical sites. | Villanova Beach, Harbor of Villanova, Seaside Restaurants, Coastal Walks, Torre Guaceto Nature Reserve |
| Ceglie Messapica | Close to Ostuni, this town is known for its excellent cuisine and local dining experiences. It attracts food lovers and is a great spot for Airbnb hosts targeting culinary tourists. | Chiesa di San Giovanni Battista, Castello Normanno-Svevo, Local Olive Oil Mills, Ceglie Messapica Cuisine, Cultural Events |
| Carovigno | Another nearby coastal town, Carovigno offers beautiful beaches and historical sites. It is ideal for guests who want a mix of relaxation and exploration. | Torre Guaceto Beach, Carovigno Castle, Historical Villages, Archaeological Sites, Local Festivals |
| Pezzetta Beach | A lesser-known beach area providing a more relaxed vibe compared to popular tourist spots. It's appealing to visitors looking for a quiet seaside experience. | Mediterranean Beaches, Beach Bars, Water Sports, Fishing Opportunities, Nature Trails |
| Alberobello | Famous for its Trulli houses, this UNESCO World Heritage site attracts many tourists. Hosting an Airbnb here can attract guests interested in unique architecture and culture. | Trulli of Alberobello, Trullo Sovrano, Alberobello's Rione Monti, Local Crafts Shops, Cultural Heritage Sites |
| Valle d'Itria | This region, famous for its trulli and stunning landscapes, is popular among tourists seeking both culture and nature. It's an excellent spot for adventure and exploration. | Itria Valley Vineyards, Trulli Houses, Bicycle Trails, Cultural Festivals, Scenic Landscapes |
Do you need a license for Airbnb in Ostuni?
Yes, Ostuni requires a license for operating an Airbnb. Current market data shows 54% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Ostuni
Villa Margareta
Entire Place • 4 bedrooms
Masseria Bensistà
Entire Place • 3 bedrooms
Villa Bellavista
Entire Place • 5 bedrooms
Corte dei Messapi
Entire Place • 12 bedrooms
Luxury complex Borgo Cinera
Entire Place • 7 bedrooms
CASOLARE TREGGI ' 🅖🅖🅖
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Ostuni
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wonderful Italy Puglia | 118 | $2,531,815 | 1650 | 3.36/5.0 |
| Barbarhouse SRL | 48 | $1,239,959 | 228 | 2.24/5.0 |
| Raro | 18 | $974,539 | 56 | 2.23/5.0 |
| Massimo | 5 | $881,651 | 32 | 2.00/5.0 |
| Apuliarentals | 14 | $683,785 | 195 | 3.12/5.0 |
| Antonella | 19 | $515,783 | 570 | 4.32/5.0 |
| Ostuni In Vacanza SRL | 10 | $400,119 | 92 | 2.93/5.0 |
| Santandrea | 5 | $386,135 | 11 | 3.00/5.0 |
| Welcome To Italy | 30 | $355,173 | 517 | 4.01/5.0 |
| Antonietta | 26 | $281,948 | 833 | 4.24/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ostuni
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.8%), with house and apartment & condo properties comprising 76.6% of inventory
- Strong specialty sector (22.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (5.5% combined)
Room Capacity Distribution
Analysis of 1,736 properties in Ostuni shows that 1 bedroom properties are most prevalent, making up 37.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.9% of all listings.
Key Insights
- Most common: 1 bedroom (37.7%)
- Least common: 5+ bedrooms (5%)
- Market concentration: 68.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,736 properties in Ostuni reveals that 4 guests properties dominate the market, representing 28.6% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 48.2% of the market.
Key Insights
- Most common capacity: 4 guests (28.6% of market)
- Least common capacity: 7 guests (2.4% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 48.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,736 properties in Ostuni, the most common availability pattern is 271-366 days (66.6% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (32.8% of properties).
Key Insights
- Most common availability window: 271-366 days (66.6%)
- Most common booking duration: 1-30 days (32.8%)
- Properties with high availability (180+ days): 90.8%
- Properties with long-term bookings (180+ days): 10.6%
Minimum Stay Distributions
1 Night
375 listings
24.9% of total
2 Nights
360 listings
23.9% of total
3 Nights
273 listings
18.1% of total
4-6 Nights
311 listings
20.7% of total
7-29 Nights
121 listings
8% of total
30+ Nights
66 listings
4.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 48.8%
- Mid-length stays (4-6 nights) represent 20.7% of listings
- Monthly+ stays (4.4%) suggest a stable extended-stay market
- High market flexibility with 66.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
43 listings
3.4% of total
Super Strict 30 Days
26 listings
2% of total
Flexible
231 listings
18.2% of total
Moderate
549 listings
43.2% of total
Strict
422 listings
33.2% of total
Key Insights
- Moderate is the preferred policy at 43.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.4% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 2.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 88 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 44 days
- Summer shows the longest average booking window at 80 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 80 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Ostuni
Below is the distribution of amenities across listings in Ostuni:
Traveler Demographics
Key Insights
- Domestic travelers make up 13.7% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (23.2%) and Italy (21.2%)
- English is the top language at 47.7%, followed by French (17.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for London and Paris markets
- Develop localized content for United Kingdom and Italy
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ostuni. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Pietro in Lama | 11 | $2,609 | $191.92 | 39% |
| San Michele Salentino | 77 | $2,067 | $251.72 | 38% |
| Sanarica | 12 | $2,032 | $281.42 | 34% |
| Polignano a Mare | 680 | $1,958 | $208.10 | 43% |
| Castellana Grotte | 200 | $1,799 | $219.70 | 41% |
| Latiano | 27 | $1,785 | $241.61 | 40% |
| Martina Franca | 611 | $1,665 | $230.97 | 38% |
| Ceglie Messapica | 418 | $1,649 | $241.02 | 39% |
| Carovigno | 565 | $1,636 | $274.97 | 38% |
| Monopoli | 1,223 | $1,621 | $204.33 | 41% |
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