Airbnb Market Analytics, Statistics and Data in Viareggio, Tuscany, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Viareggio? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Viareggio:

Average Daily Rate

$155

Occupancy Rate

39.80%

Annual Revenue

$14,239

Revenue Growth YoY

0.03%

Best Month

August

Worst Month

January

Regulation

High

Active Listings

929

How much do Airbnb hosts make on average per month in Viareggio?

The short-term rental market in Viareggio shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,355 per month
Strong performing properties (top 25%) make $2,450 or more
Best-in-class properties (top 10%) achieve $4,018+ monthly
Entry-level properties (bottom 25%) typically earn around $653

Revenue Variations by Month

Occupancy Rates Throughout the Year in Viareggio

The market in Viareggio shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 30% occupancy rates
Strong performing properties (top 25%) achieve 53% or higher
Best-in-class properties (top 10%) reach 73%+occupancy
Entry-level properties (bottom 25%) average around 16%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Viareggio

Daily rates in Viareggio vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $124 per night
Strong performing properties (top 25%) secure $172 or more
Best-in-class properties (top 10%) pull in $242+ per night
Entry-level properties (bottom 25%) earn around $91

Daily Rate Variations by Month

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Seasonality patterns in Viareggio

Peak Season (August, July, June)

Revenue peaks at $3725.43 per month
Occupancy rates reach 66.01%
Daily rates average $168.21

Shoulder Season

Revenue averages $1915.01 per month
Occupancy maintains 35.71%
Daily rates hold at $148.47

Low Season (November, December, January)

Revenue drops to $837.58 per month
Occupancy decreases to 20.28%
Daily rates adjust to $136.77

Is it still profitable to do Airbnb in Viareggio in 2025?

Yes! Viareggio demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and solid monthly revenue averaging $1915 and As a mature market with 929 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Viareggio

Area	Why Choose This Area	Key Attractions
Promenade of Viareggio	A bustling area along the seafront perfect for beach lovers and tourists looking for leisure activities. The promenade features shops, cafes, and easy access to the beach.	Viareggio Beach, Piazza Garibaldi, La Passeggiata
Torre del Lago	Known for its beautiful lake and proximity to the Puccini Festival, this area attracts visitors looking for culture and nature. Ideal for guests interested in music and outdoor activities.	Lake Massaciuccoli, Puccini Festival, Parco di Migliarino San Rossore
Marina di Torre del Lago	A charming marina area with a relaxed vibe, offering a unique Italian coastal experience. Great for families and those wanting to enjoy water sports and beach activities.	Marina di Torre del Lago, Sandy beaches, Water sports activities
Historic Center	Dive into the rich history of Viareggio with its beautiful architecture and local shops. This area appeals to tourists wanting an authentic Italian experience.	Villa Paolina, Church of St. Andrew, Local markets
Pineta di Ponente	A beautiful pine forest area ideal for nature enthusiasts. This location attracts those seeking tranquility away from the hustle and bustle of the city.	Pineta di Ponente Park, Beach access, Cycling and walking paths
Viale Italico	An upscale area known for its elegant surroundings and proximity to the sea. Attracts visitors who appreciate finer things and a well-maintained environment.	Viale Italico shops, Viareggio Carnival, Seaside bars
Forte dei Marmi	A short drive away from Viareggio, this glamorous seaside resort is popular with tourists looking for luxury and high-end shopping. Excellent for attracting affluent guests.	Forte dei Marmi Beach, Luxury boutiques, Versilia Golf Club
Viareggio Carnival Area	Famous for its annual Carnival celebration, this area attracts visitors year-round who want to experience Italian culture and festive atmospheres.	Viareggio Carnival floats, Museo del Carnevale, Piazza Mazzini

Do you need a license for Airbnb in Viareggio?

$547.34

Daily Rate

Top Performing Professional Hosts in Viareggio

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Welcome To Italy	10	$264,663	83	3.98/5.0
Elia Maria	1	$233,054	49	4.76/5.0
Ma Maison Vacation Rental	19	$230,917	168	3.35/5.0
Alessandra - Interhome Group	7	$217,827	35	3.72/5.0
Daniele By BelcantoVillas	8	$139,978	28	3.58/5.0
Daniel	11	$137,183	95	4.48/5.0
Sofia	6	$127,077	157	4.80/5.0
Luca	3	$126,355	86	4.81/5.0
Lucca Apartments And Villas S.	5	$120,658	92	4.75/5.0
Irene	2	$116,951	34	4.86/5.0

Additional analytics on vacation rental, real estate, short term rental data in Viareggio

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (90.7%), with apartment & condo and house properties comprising 94.0% of inventory
Untapped potential in boutique & hotels, outdoor & mobile, others segments (6.1% combined)

Room Capacity Distribution

Analysis of 929 properties in Viareggio shows that 2 bedrooms properties are most prevalent, making up 45.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 73.2% of all listings.

Key Insights

Most common: 2 bedrooms (45.2%)
Least common: 5+ bedrooms (1%)
Market concentration: 73.2% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 929 properties in Viareggio reveals that 4 guests properties dominate the market, representing 29.4% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 5 guests make up 49.5% of the market.

Key Insights

Most common capacity: 4 guests (29.4% of market)
Least common capacity: 1 guest (0.5% of market)
Average guest capacity: 4.4 guests per property
Market concentration: 49.5% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 929 properties in Viareggio, the most common availability pattern is 271-366 days (59.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.8% of properties).

Key Insights

Most common availability window: 271-366 days (59.1%)
Most common booking duration: 91-180 days (33.8%)
Properties with high availability (180+ days): 89.7%
Properties with long-term bookings (180+ days): 11.0%

Minimum Stay Distributions

1 Night (19.6%)

1 Night

156 listings

19.6% of total

2 Nights (34.3%)

2 Nights

272 listings

34.3% of total

3 Nights (15.5%)

3 Nights

123 listings

15.5% of total

4-6 Nights (17%)

4-6 Nights

135 listings

17% of total

7-29 Nights (7.8%)

7-29 Nights

62 listings

7.8% of total

30+ Nights (5.8%)

30+ Nights

46 listings

5.8% of total

Key Insights

Short stays (1-2 nights) dominate the market at 53.9%
Mid-length stays (4-6 nights) represent 17% of listings
Monthly+ stays (5.8%) suggest a stable extended-stay market
High market flexibility with 69.4% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (1.1%)

Super Strict 60 Days

8 listings

1.1% of total

Super Strict 30 Days (5.3%)

Super Strict 30 Days

40 listings

5.3% of total

Flexible (24.7%)

Flexible

185 listings

24.7% of total

Moderate (40.1%)

Moderate

301 listings

40.1% of total

Strict (28.8%)

Strict

216 listings

28.8% of total

Key Insights

Moderate is the preferred policy at 40.1% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 64.8% of the market
Strong market consensus around Moderate policies
Super Strict 60 Days policies are least common at 1.1% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Aug, Jun, averaging 92 days
Shortest booking windows are in Feb, Jan, Dec, averaging 44 days
Summer shows the longest average booking window at 92 days, while Winter has the shortest at 44 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 92 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Feb-Dec when lead times are shortest

Popular Airbnb Amenities in Viareggio

Below is the distribution of amenities across listings in Viareggio:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 37.5% of total guests, indicating a moderate local market presence.
Primary international markets: Germany (18.6%) and United Kingdom (11.8%)
English is the top language at 43.5%, followed by Italian (22.2%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%

Recommendations

Target marketing campaigns for Milan and Turin markets
Develop localized content for Germany and United Kingdom
Prioritize English and Italian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Viareggio. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Portofino	75	$4,019	$518.99	42%
Tignano	12	$3,464	$504.45	34%
Crespina	20	$3,189	$556.27	42%
Monterosso al Mare	358	$3,128	$248.37	56%
Beverino Castello	11	$3,115	$788.53	27%
Riomaggiore	662	$2,889	$195.53	56%
Buonconvento	70	$2,882	$528.86	40%
Castelfranco di Sotto	49	$2,857	$302.30	37%
Florence	9,738	$2,845	$205.30	53%
Marcialla	24	$2,839	$257.39	55%

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