Airbnb Market Analytics, Statistics and Data in Siena, Tuscany, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Siena? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Siena:
How much do Airbnb hosts make on average per month in Siena?
The short-term rental market in Siena shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,722 per month
- Strong performing properties (top 25%) make $2,944 or more
- Best-in-class properties (top 10%) achieve $4,570+ monthly
- Entry-level properties (bottom 25%) typically earn around $872
Revenue Variations by Month
Occupancy Rates Throughout the Year in Siena
The market in Siena shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Siena
Daily rates in Siena vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $126 per night
- Strong performing properties (top 25%) secure $177 or more
- Best-in-class properties (top 10%) pull in $288+ per night
- Entry-level properties (bottom 25%) earn around $90
Daily Rate Variations by Month
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Seasonality patterns in Siena
Peak Season (May, June, September)
- Revenue peaks at $3240.45 per month
- Occupancy rates reach 59.49%
- Daily rates average $180.53
Shoulder Season
- Revenue averages $2294.64 per month
- Occupancy maintains 43.34%
- Daily rates hold at $168.04
Low Season (February, December, January)
- Revenue drops to $1120.55 per month
- Occupancy decreases to 24.62%
- Daily rates adjust to $158.91
Is it still profitable to do Airbnb in Siena in 2025?
Yes! Siena demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $2295 and As a mature market with 1088 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Siena
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Piazza del Campo | The historic center of Siena, famous for its shell-shaped square and the Palio horse race. This area attracts tourists year-round due to its rich history and vibrant atmosphere. | Piazza del Campo, Torre del Mangia, Palazzo Pubblico, Siena Cathedral, Santa Maria della Scala, Casa di Santa Caterina |
| Contrada della Torre | Located near the famous Torre del Mangia, this area is vibrant and culturally rich, attracting many visitors thanks to its stunning architecture and proximity to major attractions. | Torre del Mangia, Piazza Il Campo, Palazzo Pubblico, San Domenico, Basilica di San Francesco |
| Le Contrade | Each contrada is unique and represents a part of Siena's traditions. This area provides a glimpse into local life and culture, perfect for tourists looking for an authentic experience. | Contrada Museum, Various Contrada churches, Tradition of the Palio races, Local cuisine experiences, Festivals related to the Palio |
| Chianti | The picturesque Chianti region is famous for its vineyards and rolling hills, appealing to tourists interested in wine tourism and beautiful countryside escapes. | Vineyards and wineries, Castles, Chianti Classico wine tasting, Breathtaking landscapes, Hiking trails |
| San Gimignano | A short drive from Siena, San Gimignano is known for its medieval towers and world heritage status. It's a must-visit for tourists wanting to explore the beauty of Tuscany. | San Gimignano Towers, Piazza della Cisterna, Collegiate Church of San Gimignano, Local gelato shops, Historic town centre |
| Monteriggioni | This small medieval town is well-preserved and iconic, attracting many tourists. It offers a unique experience reminiscent of the Middle Ages. | Monteriggioni Castle, Medieval walls, Local shops, Historic architecture, Nature trails |
| Val d'Orcia | Famous for its breathtaking landscapes, rolling hills, and charming towns, Val d'Orcia is extremely popular for photography and relaxation, drawing many tourists and travelers. | Pienza, Montalcino, Bagno Vignoni, Scenic drives, Wine tasting |
| Castellina in Chianti | Also a part of the Chianti wine region, this area features lush landscapes, quaint villages, and is a great spot for wine enthusiasts and nature lovers alike. | Historic castles, Local wineries, Chianti region tours, Countryside biking, Gastronomic experiences |
Do you need a license for Airbnb in Siena?
Yes, Siena requires a license for operating an Airbnb. Current market data shows 70% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Siena
Il Boschetto an oasis of peace and nature in Siena
Entire Place • 5 bedrooms
Exclusive Villa 5 km from Siena
Entire Place • 4 bedrooms
Domus Nannini - Loggia Salimbeni SPA
Entire Place • 3 bedrooms
XIII Century Tower with Private Panoramic Pool
Entire Place • 5 bedrooms
Panoramic Villa Larniano Private pool 14 max
Entire Place • 5 bedrooms
Fascinating Villa Senese with View!
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Siena
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luigi-ApartmentSiena Srls | 47 | $1,125,870 | 1141 | 3.85/5.0 |
| Anna | 6 | $511,640 | 127 | 4.99/5.0 |
| Erika | 18 | $487,036 | 389 | 4.14/5.0 |
| Niccolo | 17 | $468,538 | 271 | 4.35/5.0 |
| Alessandro | 4 | $400,436 | 907 | 4.75/5.0 |
| Michele Fignani - Affittibrevi | 9 | $387,841 | 574 | 4.80/5.0 |
| Welcome To Italy | 19 | $385,899 | 272 | 4.11/5.0 |
| Gianluca | 5 | $355,028 | 459 | 4.96/5.0 |
| Anna | 4 | $288,163 | 55 | 3.65/5.0 |
| Cristina | 8 | $286,323 | 476 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Siena
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.9%), with apartment & condo and house properties comprising 89.1% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (3.7% combined)
Room Capacity Distribution
Analysis of 1,088 properties in Siena shows that 1 bedroom properties are most prevalent, making up 43.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.2% of all listings.
Key Insights
- Most common: 1 bedroom (43.7%)
- Least common: 4 bedrooms (2.6%)
- Market concentration: 76.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,088 properties in Siena reveals that 4 guests properties dominate the market, representing 31.1% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 54.9% of the market.
Key Insights
- Most common capacity: 4 guests (31.1% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 54.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,088 properties in Siena, the most common availability pattern is 271-366 days (40.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.6% of properties).
Key Insights
- Most common availability window: 271-366 days (40.4%)
- Most common booking duration: 91-180 days (27.6%)
- Properties with high availability (180+ days): 68.0%
- Properties with long-term bookings (180+ days): 33.8%
Minimum Stay Distributions
1 Night
303 listings
30.9% of total
2 Nights
407 listings
41.4% of total
3 Nights
119 listings
12.1% of total
4-6 Nights
64 listings
6.5% of total
7-29 Nights
9 listings
0.9% of total
30+ Nights
80 listings
8.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.3%
- Mid-length stays (4-6 nights) represent 6.5% of listings
- Monthly+ stays (8.1%) suggest a stable extended-stay market
- High market flexibility with 84.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
11 listings
1.2% of total
Super Strict 60 Days
9 listings
1% of total
Flexible
310 listings
32.7% of total
Moderate
520 listings
54.9% of total
Strict
97 listings
10.2% of total
Key Insights
- Moderate is the preferred policy at 54.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 87.6% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 96 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 51 days
- Summer shows the longest average booking window at 92 days, while Winter has the shortest at 56 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 92 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Siena
Below is the distribution of amenities across listings in Siena:
Traveler Demographics
Key Insights
- Domestic travelers make up 11.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: Italy (17.6%) and United Kingdom (15.1%)
- English is the top language at 54.1%, followed by French (12.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for Italy and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Siena. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tignano | 12 | $3,464 | $504.45 | 34% |
| Crespina | 20 | $3,189 | $556.27 | 42% |
| Parrano | 19 | $2,951 | $341.44 | 34% |
| Buonconvento | 70 | $2,882 | $528.86 | 40% |
| Monte Castello di Vibio | 24 | $2,872 | $787.06 | 36% |
| Guardea | 15 | $2,863 | $327.45 | 36% |
| Castelfranco di Sotto | 49 | $2,857 | $302.30 | 37% |
| Florence | 9,738 | $2,845 | $205.30 | 53% |
| Marcialla | 24 | $2,839 | $257.39 | 55% |
| Impruneta | 144 | $2,795 | $254.59 | 44% |
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